Assessment item 2 – Literature Review Length: 1500 words Conditions: Individual Requirements You are required to develop a well-referenced literature review which provides a background to your...

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Assessment item 2 – Literature Review


Length: 1500 words


Conditions: Individual



Requirements




You are required to develop a well-referenced literature review which provides a background to your project. The literature review should examine the factors/construct(s), and discuss all relevant factors/constructs that have been identified by previous researchers which lead to the problem under investigation. Additionally, you are encouraged to synthesise your work, thereby transforming relevant academic literature into an integrated and well-presented articulation of a concept or concepts under investigation. This should be also be summarised visually using a conceptual map.


The literature review will also form the foundation for the final assessment in MNG93218 Industry Research Project Part B, which is a written report where you would make some recommendations based on findings from the research you have undertaken.




Unit Introduction (SCBS) Assessment item 2 – Literature Review Due: Monday of Week 4, 9 am AEST Length: 1500 words Requirements You are required to develop a well-referenced literature review which provides a background to your project. The literature review should examine the factors/construct(s), and discuss all relevant factors/constructs that have been identified by previous researchers which lead to the problem under investigation. Additionally, you are encouraged to synthesise your work, thereby transforming relevant academic literature into an integrated and well-presented articulation of a concept or concepts under investigation. This should be also be summarised visually using a conceptual map. The literature review will also form the foundation for the final assessment in MNG93218 Industry Research Project Part B, which is a written report where you would make some recommendations based on findings from the research you have undertaken. Please ensure the majority of references are from current, high-quality sources (primarily peer-reviewed, highly ranked academic journals). The use of books should be kept to an absolute minimum as they are usually dated and not peer-reviewed. Absolutely avoid using information from the internet (e.g. blogs) other than websites of government (Australian Bureau of Statistics) and international organisations (e.g. World Bank, OECD). You should write the literature review with your target audience (practitioners in the partner organisation) in mind. Therefore, it is imperative to avoid the use of academic jargon and link academic concepts in simple language back to the context of the researched problem in the partner organisation. Marking criteria Sections Assessing criteria Weightage Literature review · Literature reviewed is relevant to the research problem 7 marks Literature Review · Critically analyses existing literature 8 marks Literature Review · Clearly identifies and summarises all potential factors causing the research problem or the knowledge gap 10 mark Literature review · Presents a conceptual map which clearly explains all independent and dependent factors or the knowledge gap 5 marks Literature review · Sources reviewed are acceptable and referenced correctly 5 marks Total: 35 marks Unit Introduction (SCBS) Assignment 2 needs to generate from Assignment 1 as you can see below Blue writing is the comments from the lecture Rememeber this is the guidance to do assignment 2 literature Assessment item – Research Project Details Information to include Report title Problems related to Marketing and Sales within a Health Practice in times of Pandemic (do not overcomplicate the problem... every business is affected by the pandemic and there isn't something management can do to address the pandemic This is a bit vague.... refer to the actual problem. For example, Narrow it down this Investigation of declining/low sales of Rockwell Medical Centre. Industry partner Rockwell medical centre offers excellent primary health care, allied health and specialist services catering to meet the community needs. This offers convenience to patients for accessing as well as enjoying a vibrant and relaxing atmosphere of health hub facility at north shore. Location of organization is 7 Westbourne St, in St Leonards. Recently opened last month on 21st of June. It has three Gps one Rheumatologist myself as a practice manager Two directors 3 receptionists one development manager one accounts two nurses. http://rockwellmedicalcentre.com.au/ Research Field Marketing and Sales Research problem Problems faced by my industry partner specifically in pandemic includes inadequate patient’s experience management, Competition in terms of Value Offered to the Healthcare Consumer, offering inefficient value for customer and need of Marketing and Innovation in the Physician – Patient Co–production. It is vital to solve this problem of inefficient value for customer because there is quite huge gap in the financial expenses incurred in presence and absence of these services, so providing a value to customer becomes most important. be specific to the problem you will investigate Overarching research aim My research aim to investigate the ways in which the value may be offered to consumer efficiently and effectively. How to define value Research questions(s) The research questions that would guide are as follows- Keywords used for literature search Keywords Refer to week 1 and two provided References: Two (2) sources of relevant literature For the literature you need to provide a lot more than two references.  NOTE: You need to be more concise and specific in framing in this research aim for the literature and questions and the need to frame the research within the context of the existing academic literature. This needs to identify the appropriate terms of reference /key words as they exist in the literature and the need to identify a gap in current knowledge to inform the research aim and specific questions. Articulate the problem that it is hoped to solve and what it needed to find out to solve the problem. I have suggested that the next step is to look to the literature for appropriate keywords and to identify whether this problem could be framed within the existing literature.  NOTE: Then compare the feedback to Week 1 and Week 2 recorded lectures as well as Ass 1 instructions. You may also want to go through the discussions we had in our Week 2 live session. A researcher may begin the process of problem/opportunity identification by observing a very visible issue within a business/management context, only to drill down further and see that the issue is generated as a result of a range of operations, each worthy of investigation. For example, a problem of declining sales can be related to staffing issues, marketing, sales, production, supply-chain and so on. It is nearly impossible to investigate all of these in one project. Therefore, the scope of the study needs to be narrowly defined and clearly articulated so the audience is aware of the breadth of the project." Also can mention about the pandemic issue very lightly what impact does it bring to the practice being a new clinic which recently opened that closes the doors? How can overcome this problem? 3 Microsoft Word - Harvard referencing style - 2019 edit 1 Library Services Harvard Referencing Style This is a general guide to the Harvard referencing style. Please check the referencing guide provided by your School, or Unit Assessor, as it may vary from these guidelines. About Harvard referencing style Harvard style is an author-date referencing system. It has two components: 1. In-text citation: a partial reference to the source you are citing in the text of your work, including the author surname and date of publication in brackets, e.g. (Smith 1998). 2. The reference list: a list containing the full bibliographic details of all the sources cited in your work. It is usually placed at the end of the document. Entries in the reference list must be in agreement to the in-text citations. What do you need to reference? You are required to reference any information, ideas or data that are not your own, including when you have: • quoted another author, word for word • paraphrased or summarised information • defined terms • used tables, statistics or diagrams from a source Citing in text – general guidelines The purpose of citing in the text is to provide brief information about the source, sufficient for readers to find full details about the source in the reference list. In-text citations can be presented in two formats: - (Author Date) – used to show the source of the information you are citing, usually placed at the end of a sentence. Example: While an activist image of workers is sometimes presented (Rodrıguez-Garavito 2005), workers are more often depicted as unwilling accomplices in factory managers’ manipulations (Ngai 2005). - Author (Date) – used to emphasise the author by integrating author name into the sentence, followed immediately by date in brackets. Example: In the long run, Saarinen (2006) argues, development of tourism may not always be the most favourable use of natural and cultural resources … There are different varieties of Harvard referencing style. This guide follows the standards described in Style Manual for Authors, Editors and Printers 6th edition, often referred to as the "AGPS Manual" as it was formerly published by the Australian Government Publishing Services. The manual is available in the Library at 808.027 STYL. 2 In-text citation variations Author/Date variations Citation Format (Author Date) (Author Date, page number) Citation Format Author (Date) Author (Date, page number) 1 author (Tracy 2011) (Tracy 2011, p. 31) Tracy (2011) Tracy (2011, p. 31) 2 authors (McLoughlin & Lee 2007) (McLoughlin & Lee 2007, p. 5) McLoughlin and Lee (2007) McLoughlin and Lee (2007, p. 5) 3 authors (Riley, Ladkin & Szivas, 2002) (Riley, Ladkin & Szivas, 2002, p. 35) Riley, Ladkin and Szivas (2002) Riley, Ladkin and Szivas (2002, p. 35) 4 or more authors Cite the surname of the first- listed author followed by ‘et al.’(and others) (Kotler et al. 2010) (Kotler et al. 2010, p. 59) Kotler et al. (2010) Kotler et al. (2010, p. 59) Corporate author (organization or institution) (Queensland Health 1997) (Queensland Health 1997, P. 34) Queensland Health (1997) Queensland Health (1997, P. 34) No author Use the title of the source instead of author surname (The entrepreneur's guide to the law 1999) The entrepreneur's guide to the law (1999) Multiple sources by the same author/s: arrange the sources in chronological order, starting with the earliest date. (Wason 1960, 1966, 1968) (Campbell & Shiller 1987, p. 375; 1988, p. 220) Wason (1960, 1966, 1968) Campbell and Shiller (1987, p. 375; 1988 p. 220) Multiple sources by the same author/s published in the same year: arrange the sources alphabetically by title, and add a lower-case letter (a, b, c, ...) after the date (Chan 2009a, 2009b) Chan (2009a, 2009b) Citing sources by authors with the same surname: Include the authors’ initials in in-text citations (D Nguyen 2009; L Nguyen 2010) D Nguyen (2009) and L Nguyen (2010) … No publication date Use n.d. (no date) (Smith n.d.) Smith (n.d.) Citing paraphrases or summaries When referring to the overall content of a work, or putting information in your own words by summarising or paraphrasing, you must cite the original author and the date of publication. Example: Fast-paced change and complex problems can affect organizations (Wagoner 1968).
Answered 14 days AfterJul 23, 2021MNG00724Southern Cross University

Answer To: Assessment item 2 – Literature Review Length: 1500 words Conditions: Individual Requirements You are...

Deblina answered on Jul 24 2021
141 Votes
Assignment Title:
    Impact of Marketing Strategies on Health Care Systems
    
    
    
    
Table of Contents
Introduction    3
Effective Marketing Research    3
Financing a marketing research    4
Inefficient Traditional Sources of Marketing Research    4
Marketing Mix Theory    5
Digital Healthcare    5
Lack of effective content marketing    6
Economic Disruption due to Pandemic    6
Linking Literature with Current Research through Conceptual Framework    7
Gaps in Literature    8
Conclusion    8
References    10
Introdu
ction
In this section, range of literary sources has been selected for understanding and comprehends the related issues associated with the topic of the project. A literature review records literary foundations that are based on research aims and objectives which are critically analysed.
In this segment the factors affecting the sales of the Rockwell Medical Center are discussed which contemplates a mutual goal of understanding the effective reasons that are responsible for a declining trend in the sales of the Medical Center. It examines the factors that have been identified in previous researches. The literary sources are aligned and critically analyses associate in the research topic variables. A conceptual framework is also presented in the end.
The research focuses on the investigation of the declining trend in the sales of the Rockwell Medical Center. The literature review connects the relevant variables pertaining to the marketing strategies of the medical Center. Since, marketing strategies is an important component of an effective management that facilitates the smooth running of the business in an organization. Hence, effective marketing strategies determine the quantity of sales in the organization. And in our context the relevant aspects of marketing strategies are studied to determine the relevant factors that are responsible for the declining trend in sales of the Medical Centre. A critical analytical review of the components that determines the relevancy of the aspects in the research is effectively presented in this literature review.
Effective Marketing Research
An effective marketing research is required to address the relevant issues in the business sector which affects the sales of the medical centre. It is evident to understand the market research in the first step in order to associate a good sales plan. It has been observed that the medical centre do not have an effective market research. An effective market research defines the market segments, the consumers in the market, and the numbers of consumer in each market segment with the viability of classifying segments on the basis of previous sales volume or potential sales volume (Petrescu & Lauer, 2017).
Therefore, it is clear that the declining trend in the sales of the medical centre can be addressed and investigated by an effective market research where the demand of the services can be effectively analyzed. Along with this it is effective to determine the current market position of the organization and determine its strength, weakness, opportunities or threats. So to investigate the reasons for declining trend in the sales volume an effective market research can address the research questions. This will effectively ensure a significant marketing research that will drive them to take decisions in providing healthcare services (Balogun & Ogunnaike, 2017).
Financing a marketing research
Financing a marketing research is a cost oriented and a time taking aspect for a small medical care firm. Therefore it is difficult for small medical centers to incur such a large cost on market research. This constraint of not performing an effective market research has hindered the company to study the effective market factors that determines the sales. This barrier of not effectively studying the market conditions determined market decisions and strategies that affected the sales of the organization.
Inefficient Traditional Sources of Marketing Research
Traditional sources of marketing research are quite inefficient to answer the relevant factors of declining sales in the organization. Therefore, sticking to traditional sources of marketing research is one of the important factor that do not provide effective result of marketing research and thereby it becomes difficult to address the probable factors that leads to disruptions in the business. It is evident that inefficient traditional sources of marketing research are an essential factor in the marketing research context which affects the marketing decisions. This aspect has a direct impact on the decline of the cells in the medical centre (Cluley, Green & Owen, 2020).
The prevalent researches and studies recommend the use of medical literature which provides important issue relating to the market conditions in the medical industry. It is evident to note that at this point the traditional sources of marketing research information are not efficient enough to answer all questions that are significant to the...
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