Assessment Task 3: Group written report (15%). Word limit: 3000 words XXXXXXXXXXReferences. Applied Market Research (MKT5AMR) Final Report suggest format (15%) Assessment: An executive summary. Table...

Assessment Task 3: Group written report (15%). Word limit: 3000 words. 15-20 References. Applied Market Research (MKT5AMR) Final Report suggest format (15%) Assessment: An executive summary. Table of contents. Introduction. Research objectives/hypotheses. Literature reviews. Methodology: research design, data collection, sample and sampling process and the statistical analysis techniques used. Results: sample characteristics, findings and interpretations. Limitations of the study. Conclusions and Recommendations. References. Appendices. The content should cover the following: Explanation, justification and discussion of the analyses. Communication of findings. Discussion, interpretation, and implications. Conclusions and limitations.