Assessment task: For this assessment you will pretend to be the marketing manager of the business for which you have already prepared your marketing plan (Assessment 2 – Project). You will be required...

PRESENTATION OF MARKETING PLAN TO A BOARD MEETING
Table of Contents
Marketing Strategy    3
The Marketing Plan    3
Description of the Organisation and the Products/Services Being Offered by the Organisation    4
Target Market    5
Justification of Marketing Approach    5
Measuring the Success of the Plan    6
Legislations to Take into Consideration While Developing the Marketing Plan    6
References    7
Marketing Strategy
Any company or business's marketing strategy is a long-term, forward-looking approach and overall game plan with the core objective of establishing a sustainable competitive advantage through understanding customers' requirements and wants. A marketing strategy is a wide approach that includes everything from a company's positioning to its creativity, strategic partners, media relations, marketing mix, channels, and techniques. A marketing strategy is a company's overall plan for reaching out to potential customers and converting them into paying clients for its goods or services. It also includes the company's value proposition, critical brand message, demographic information for the target audience, and other high-level aspects. Back in the less ambiguous days of marketing, the broad marketing approach was referred to as "branding." It's a realistic description of the strategy's important features, as well as some of the general objectives and strategies for achieving them (Wheeler et al., 2017).
Marketing strategy are more than just a collection of methods. For example, a company may have a content strategy for its social media platforms or for SEO, and then specialised approaches for each channel. Marketers and eCommerce owners might get lost in the weeds, in the bits and bytes, from time to time. They lose sight of the company's broader vision and long-term objectives. They lose sight of their target audience and the primary problems that their product addresses. When this happens, the company's specialised strategies may lose their efficacy. As a result, a marketing plan isn't some dusty old paper that you file away on the top shelf and forget about. It's an important step in determining your company's primary goals, objectives, and strategies for achieving them. That becomes a template for everything you do to improve your product or service's marketing.
The Marketing Plan
There are a few marketing strategies that the company should employ to move the company forward from where it is now. Several marketing strategies have been used while making the marketing plan. To begin, the organisation might concentrate on giving courses both online and offline in order to expand the student base. The second small but significant step that the organisation can take is to divide the courses into smaller parts rather than combining them, because some students may not be able to afford the full course or may not be interested in all of the course's components but still want to obtain a degree in a specific field. Allowing for student debt might be the third method. Some students may be self-funding their courses and seek the organization's financial assistance. This is necessary in order to maintain the organization's image. The fourth option includes the availability of lodging. When...