Assessment Type Case Study Assessment Number Assessment Weighting Alignment with Unit and Course Due Date/Time Assessment Description 3 Workgroup report 30% Unit Learning Outcome ULO 1, 2, 3, 4, 5...

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Assessment Type Case Study

Assessment Number

Assessment Weighting

Alignment with Unit and Course

Due Date/Time

Assessment Description


Workgroup report 30%

Unit Learning Outcome ULO 1, 2, 3, 4, 5

Graduate Attributes Assessed


Critical Thinking and

Problem Solving

Collaboration Ethical Behaviour Flexibility

Week 05, Session 10, Friday 5:00 PM via Moodle

Case studies assess students’ understanding of concepts presented in weekly lectures and tutorials by researching and analysing real life situations. This is a group assignment.

In this assignment, students are required to identify a recent E-Commerce and E-Business idea and write a 1,500-word report.

Suggested topics (List is not restricted): E-Commerce store (choose any product) Teach online courses Online marketing service for businesses Start online clothing store Sell web hosting and domain services Virtual assistance service

Build apps and websites Develop and sell a niche product

Following instructions must reflect in your writing -

Selling on the web

Choose a revenue model and discuss why you have chosen that model for your e-business idea.

Describe the characteristics of your revenue model.

Discuss the web presence objectives and strategies to support your

business idea. What are your plans to make your e-business website

more accessible, user-centric, usable?

Discuss your plans to increase customer loyalty and trust.


Marketing on the web

Choose a marketing strategy and discuss why you have chosen that marketing strategy for your e-business idea.

Discuss your strategies to communicate different market segment. Discuss the identification of customer’s characteristics as they move through the customer relationship life cycle.

Discuss strategies for customer acquisition, conversion, retention.

Discuss your ideas for customer relationship management.

Discuss how you are going to create and maintain your brand on the Web (you can also include different marketing campaigns, Search Engine Optimisation etc).

Business-to-Business Activities: Improving Efficiency and Reducing Costs Discuss how you are going to use the Internet to improve purchasing, logistics, and other support activities.

Discuss if you have any outsourcing and offshoring business strategies. How electronic data interchange works and how it has evolved using Internet technologies.

Discuss your plans on supply chain management with internet technologies.

Social Networking, Mobile Commerce

Discuss your strategies of using social networking tools in your online business activities.

Discuss if you are going to use crowd funding platform.

Legal, Ethical and Tax

Discuss how you are planning to work on legal, ethical and tax issues in your e-business.

Web Server Hardware and Software

Discuss your plans on Web server, Operating Systems, Server Software, E-Mail management.

Discuss your plans on Hardware you are going to use for your e-business. Discuss you are after cloud computing and content delivery networks for your e-business.

Software for E-Commerce

Discuss the functions of your e-business/e-commerce software or website. Discuss web services, Customer relationship management, Knowledge management and supply chain management software you are going to use with your electronic commerce software/website.

E-Commerce Security

Discuss the security concerns of your new e-business/e- commerce software/website.

Discuss your security policy.

Discuss implementation of security Web client computers, Server computers and Communication channels.

You are required to use additional references to support your arguments.


Detailed Submission Requirements

Before submission, you ensure the submitted work satisfies the following requirements:

The assignment is to be written in a report format. It must have separate sections.

The report should additionally, include an Executive Summary, Table of Contents, Introduction, Conclusion and References

Submit as a word file through the Turnitin assignment submission tool on Moodle.

Include a cover sheet that has student name, subject, date, report title and WORD COUNT.

The assignment should not exceed 1,700 words with a minimum of 1,500 words, excluding references and cover page.
Answered 4 days AfterSep 25, 2022

Answer To: Assessment Type Case Study Assessment Number Assessment Weighting Alignment with Unit and Course Due...

Shubham answered on Sep 30 2022
22 Votes
BISY3004 E-Commerce and E-Business Application
Student name:
Report title:
Executive Summary
The study is based on online clothing store Mark & Spencers. The study describes that the company can use a sales revenue model and social media technique for increasing sales. Social media platforms will be the most efficient w
ay for reaching more customers. Cloud computing will be prefe
ed as this will help in reducing the cost of hardware.
Table of Contents
Introduction    4
Selling on the web    4
Marketing on the web    5
Business-to-Business Activities: Improving Efficiency and Reducing Costs    6
Social Networking, Mobile Commerce    6
Legal, Ethical and Tax    7
Web Server Hardware and Software    7
Software for E-Commerce    8
E-Commerce Security    8
Conclusion    9
References    10
The study includes the ways that can help Mark & Spencers for selling products online and describes the revenue model. It includes information marketing targets that will be used by the company along with business activities for improving efficiency along with reduction of costs. It describes implementation of software and hardware for the platform along with security.
Selling on the we
Sales revenue model is most suitable for the e-business idea as it can provide profits that are achieved by selling products. It can help the business in selling items through the internet regardless of the business model. It can be considered as a revenue stream along with increased sales.
The sales revenue model states that to make money by selling goods to people through online platforms. It provides a framework for generation of financial income and it can identify the revenue source for pursuing and provides value to offer (Mahipal and Shankaraiah, 2018). It provides a conceptual structure that explains and states the revenue earning strategy of the business.
The online presence of Marks & Spencer can be increased by optimizing the website that will increase the online visibility on search engines. It is important for making the information of the company more clear and prominent with the use of powerful content in the page of the website. Investment in social media is required for reaching more people.
Customer loyalty and trust can be increased by encouraging customers to leave reviews about products. The use of offer loyalty programs can help in maintaining trust and building the long-term loyal customer by making sure that the company provides incentives (Roshchyk et al. 2022). Avoiding clickbaits can help in driving the traffic and increasing trust of customers.
Marketing on the we
Social media marketing will play an important role in the business marketing plan for Marks & Spencer as it will help the company in building
and awareness and driving traffic by taking the advantage of social selling elevation for taking over online marketing. It uses social network and social media platform for engaging existing customer and reaching new customers. It can provide the way for the business with the ability to influence customer behavior for promoting the content that can drive the engagement for extracting the data for resonating with users.
Strategy for communicating with different market segments includes development of organizational strategy that can be used for
eaking down the target market audience into smaller numbers and manageable groups (Haryanti and Su
iadi, 2021). It can help in analysis of the market and identification of potential segments.
The identification...

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