Assessment Type Case Study Assessment Number Assessment Weighting Alignment with Unit and Course Due Date/Time Assessment Description 3 Workgroup report 30% Unit Learning Outcome ULO 1, 2, 3, 4, 5...

BISY3004 E-Commerce and E-Business Application
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Executive Summary
The study is based on online clothing store Mark & Spencers. The study describes that the company can use a sales revenue model and social media technique for increasing sales. Social media platforms will be the most efficient way for reaching more customers. Cloud computing will be preferred as this will help in reducing the cost of hardware.
Table of Contents
Introduction    4
Selling on the web    4
Marketing on the web    5
Business-to-Business Activities: Improving Efficiency and Reducing Costs    6
Social Networking, Mobile Commerce    6
Legal, Ethical and Tax    7
Web Server Hardware and Software    7
Software for E-Commerce    8
E-Commerce Security    8
Conclusion    9
References    10
Introduction
The study includes the ways that can help Mark & Spencers for selling products online and describes the revenue model. It includes information marketing targets that will be used by the company along with business activities for improving efficiency along with reduction of costs. It describes implementation of software and hardware for the platform along with security.
Selling on the web
Sales revenue model is most suitable for the e-business idea as it can provide profits that are achieved by selling products. It can help the business in selling items through the internet regardless of the business model. It can be considered as a revenue stream along with increased sales.
The sales revenue model states that to make money by selling goods to people through online platforms. It provides a framework for generation of financial income and it can identify the revenue source for pursuing and provides value to offer (Mahipal and Shankaraiah, 2018). It provides a conceptual structure that explains and states the revenue earning strategy of the business.
The online presence of Marks & Spencer can be increased by optimizing the website that will increase the online visibility on search engines. It is important for making the information of the company more clear and prominent with the use of powerful content in the page of the website. Investment in social media is required for reaching more people.
Customer loyalty and trust can be increased by encouraging customers to leave reviews about products. The use of offer loyalty programs can help in maintaining trust and building the long-term loyal customer by making sure that the company provides incentives (Roshchyk et al. 2022). Avoiding clickbaits can help in driving the traffic and increasing trust of customers.
Marketing on the web
Social media marketing will play an important role in the business marketing plan for Marks & Spencer as it will help the company in building brand awareness and driving traffic by taking the advantage of social selling elevation for taking over online marketing. It uses social network and social media platform for engaging existing customer and reaching new customers. It can provide the way for the business with the ability to influence customer behavior for promoting the content that can drive the engagement for extracting the data for resonating with users.
Strategy for communicating with different market segments includes development of organizational strategy that can be used for breaking down the target market audience into smaller numbers and manageable groups (Haryanti and Subriadi, 2021). It can help in analysis of the market and identification of potential segments.
The identification...