Assessment Type Case Study
Alignment with Unit and Course
Workgroup report 30%
Unit Learning Outcome ULO 1, 2, 3, 4, 5
Graduate Attributes Assessed
Critical Thinking and
Collaboration Ethical Behaviour Flexibility
Week 05, Session 10, Friday 5:00 PM via Moodle
Case studies assess students’ understanding of concepts presented in weekly lectures and tutorials by researching and analysing real life situations. This is a group assignment.
In this assignment, students are required to identify a recent E-Commerce and E-Business idea and write a 1,500-word report.
Suggested topics (List is not restricted): E-Commerce store (choose any product) Teach online courses Online marketing service for businesses Start online clothing store Sell web hosting and domain services Virtual assistance service
Build apps and websites Develop and sell a niche product
Following instructions must reflect in your writing -
Selling on the web
Choose a revenue model and discuss why you have chosen that model for your e-business idea.
Describe the characteristics of your revenue model.
Discuss the web presence objectives and strategies to support your
business idea. What are your plans to make your e-business website
more accessible, user-centric, usable?
Discuss your plans to increase customer loyalty and trust.
Marketing on the web
Choose a marketing strategy and discuss why you have chosen that marketing strategy for your e-business idea.
Discuss your strategies to communicate different market segment. Discuss the identification of customer’s characteristics as they move through the customer relationship life cycle.
Discuss strategies for customer acquisition, conversion, retention.
Discuss your ideas for customer relationship management.
Discuss how you are going to create and maintain your brand on the Web (you can also include different marketing campaigns, Search Engine Optimisation etc).
Business-to-Business Activities: Improving Efficiency and Reducing Costs Discuss how you are going to use the Internet to improve purchasing, logistics, and other support activities.
Discuss if you have any outsourcing and offshoring business strategies. How electronic data interchange works and how it has evolved using Internet technologies.
Discuss your plans on supply chain management with internet technologies.
Social Networking, Mobile Commerce
Discuss your strategies of using social networking tools in your online business activities.
Discuss if you are going to use crowd funding platform.
Legal, Ethical and Tax
Discuss how you are planning to work on legal, ethical and tax issues in your e-business.
Web Server Hardware and Software
Discuss your plans on Web server, Operating Systems, Server Software, E-Mail management.
Discuss your plans on Hardware you are going to use for your e-business. Discuss you are after cloud computing and content delivery networks for your e-business.
Software for E-Commerce
Discuss the functions of your e-business/e-commerce software or website. Discuss web services, Customer relationship management, Knowledge management and supply chain management software you are going to use with your electronic commerce software/website.
Discuss the security concerns of your new e-business/e- commerce software/website.
Discuss your security policy.
Discuss implementation of security Web client computers, Server computers and Communication channels.
You are required to use additional references to support your arguments.
Detailed Submission Requirements
Before submission, you ensure the submitted work satisfies the following requirements:
The assignment is to be written in a report format. It must have separate sections.
The report should additionally, include an Executive Summary, Table of Contents, Introduction, Conclusion and References
Submit as a word file through the Turnitin assignment submission tool on Moodle.
Include a cover sheet that has student name, subject, date, report title and WORD COUNT.
The assignment should not exceed 1,700 words with a minimum of 1,500 words, excluding references and cover page.