Assessment:You are a senior Business consultant working for Armani Business Solutions (ABS) Limited, a businessconsultancy firm. A company with diverse strategic business unit (SBUs) is planning to...

SIZZLING
Executive Summary
In this report, the business chosen is sizzling, which operates in healthy fast food making in London. The suitable country was chosen for their business in India. In this report, it would be discussed what are possible threats that the company would face in this new country where they are looking to channelize their business. Along with these the strengths and the opportunities that rely upon the company in the new country are also discussed over here in the report. The appropriate market entry strategy is also channelized for the company as for a venture to enter a new market a proper launch pad and market entry strategy is deliberately important. The report focuses on the possible strategies and solutions that could help the company in gaining a competitive advantage over the existing players in the market.
Table of Contents
Introduction    4
Business and Country    4
Internal Analysis Considering the Opportunities and Threats    4
External Analysis    5
Solutions    6
Modes of Market Entry    7
Standardization and Adaptation    9
Porter’s Generic Strategy    9
The Differentiation Strategy    10
Strategic Business Plan for Sizzling    11
Conclusion    13
References    14
Introduction
Sizzling is one of the successful fast-food chains channelizing its business in London and several other parts of the UK. The fast-food chains are famous for their fast foods which are healthy as well as contains several proteins, vitamins as well as fat-free ingredients. The unique specialty of the company is one of the most proficient things about the existence of the company. The company chosen is India. The main reason behind choosing the country is the huge market base and customer base of the country. For a fast-food chain offering, some unique quality food for the customers has a good space in the country like India seeking the diverse culture of the country and the willingness of the people to try new cuisines and foods. The healthy range of fast foods offered by Sizzling is something that would be something that is not practiced on a wide level in India.
Business and Country
The Business here is the Fast food restaurant that will be entering the country of India. Though there are several food chains, restaurants, and food chains in India but still seeking the huge population of the country and their love towards the different food cuisines is something that would be a better opportunity for the company to select India to channelize their business. The Sizzling would be channelizing the fast-food range for the customers in India and the basic feature of it is it will be providing a healthy range of fast foods for the customers. The company would be using gluten-free products, fat-free, and a healthy range of ingredients to make fast foods that would not considerably affect the health of the consumers much. Seeking the growing concern regarding fitness in the Indian consumers is something that would be a major point of inclusion for the company (Ferrerr Romero et al., 2018). Along with healthy food, the company would also be looking up to provide a personalized touch to the snacks in the context of the ingredients the customer wants to remove from their order or any specific addition to it. So that they would be getting something new and innovative in terms of cuisines, options, and services as well.
Internal Analysis Considering the Opportunities and Threats
Considering the internal analysis of the company there are several opportunities as well as threats-
Opportunities
Increasing Demand for Healthy Foods- the healthy range of the fast foods offered by the company would be one of the most probable opportunities for the company. As in India, there are considerably few fast food joints that offer a healthy range of junk foods to the consumers. This will be an added advantage to the venture of the company (Dias & Ferreira, 2019).
Different Cuisines- along with the healthy range of foods the company would be offering the fast food cuisines from the different part of the world, which would add diversity to the menu.
Out-of-home Breakfast- seeking the present condition and the money spending capacity of the people on the food items the out-of-home breakfast has become a very common trend which would benefit the company.
Threats
The company has to face threats on the internal level. Some of them include-
Inefficiency in Home Delivery- in the starting days the company would require good time and manpower to set up their business in a large country like India. In the meanwhile, till the business would not be established properly home delivery would be a challenging thing.
Incompetent Chef- as the Sizzling would be offering fast food cuisines from the different part of the world they would be requiring competent chefs otherwise it could mess the whole situation.
Operations Team- as the company is based in London and establishing the business in India would be a very challenging thing as a completely different operation team would be constituted for the purpose (Shatilo et al., 2019).
External Analysis
On the verge of the external analysis of the company, Sizzling may witness several opportunities and threats in India.
Opportunity
Big Market Base- one of the most prominent opportunities that would be considered for the company seeking their business in India is the huge market base and customer base.
Health Conscious Customers- the health-conscious customers can also be seen as the possible opportunity for the company seeking their innovative product.
Spending Capacity- in recent time it is observed that the spending capacity of the people has increased in the context of the food items and cuisines, which would work as an opportunity for the Sizzling if it would channelize it correctly.
Threats
Religious and Political Confrontation- religious and political confrontation would be one of the major threats for the company as the Indian customers are very much connected to their religious thoughts. For instance, they did not prefer to eat beef.
The threat of New Entrants- The threat of new entrants is always a potential threat for the companies in the food industry. Sizzling may also face the subsequent threat from the new entrants.
Political Framework- the political framework of the countries is always a threat to the new companies especially the global ones as there are certain rules and regulations the company needs to comply within the meanwhile.
Changing Customer Preferences- changing customer preferences is another threat to the company as the customer preference related to the food products and cuisines keep on changing, which is one of the possible threat for the company operating. 
Solutions
Considering the situation there are several ways through which the company can use its opportunity to establish themselves and can convert their threat into strengths.
Research
One of the most prominent steps that should be taken by the company is to constitute a research team that would be researching the several aspects that are listed in the possible opportunities and threats section (Tennent et al., 2020).
Proficient Team
To carry on the business in a country like India the management team must be sound that implies that the employees selected would be competent and eligible enough to carry on the duties efficiently whether it is the operations team or the marketing team.
Keeping an Eye on the Trend
Keeping an eye on the trend is very important seeking the changing taste and preference of the customers it will probably help in matching up with the demands of the consumers.
Home Delivery Options
The company should be looking to strengthen the extra options like the home delivery and the take away as it will boost the company...