assignment

SOCIAL MEDIA AND HOW ENTERPRISE NEEDS TO REACT TO IT
Table of Contents
Introduction    3
Evolution and Advancement of Web Technologies    3
Comparative Study of Social Media Tools    3
Case Study on the Use of Tools by Business Organisations    4
Adverse Effects of Social Media Tools on Business Organisations    4
Future Trends and Technologies    5
Conclusion    5
References    6
Introduction
Rapid evolutions in technology and increased usage of internet has transformed the way people and businesses communicate with each other. The increasing popularity of the World Wide Web has been providing enterprises an opportunity to improve their decision-making processes. Advancements of Information and Communication Technologies (ICT) has a direct impact on the innovation and creativity of the processes and operations performed by different business organisations. Evolution of ICT along with web technologies and social media has been assisting the business organisations to be competitive and has been helping these organisations to be active in the economical and social environment.
Evolution and Advancement of Web Technologies
Since its introduction in the 1980s, web technologies have evolved considerably. The advancements in web technologies have brought new tools and techniques to improve the experience of their users. Web technology landscape has changed immensely and has therefore made social media sites like Facebook and search engines like Google an essential part of our lives. Web technologies began with web 1.0, which used basic websites based on HTML and provided its users with limited and static experience. HTML could only interpret and compose only text and display it on a web page (Hiremath & Kenchakkanavar, 2016).
Web technologies than evolved and advanced further to web 2.0 and provided the users with more interactive experience. Web 2.0 marked the beginning of the read-write and publish era. This provided the non-technical users with an opportunity to interact actively with the web and make necessary contributions to the web. Web 2.0 empowered the users by providing them with concepts like social media websites, blogs, video streaming and many more. Facebook, YouTube, Twitter and similar social media platforms are a part of web 2.0, which changed the way people and organisations interact with each other. Web 3.0 shall include web services....