Assignment #2: (Week 7) Assignment 2 Case Study Phoebe’s Sandwich Stop is one of the best-known and most loved sandwich concessions in town. In business for about five years, she sells sandwiches and other lunch items made from locally produced food from her mobile food trailer. Phoebe’s passion and talent for creating reliably fresh, tasty lunch fare popular among a business clientele (largely employees and shoppers) has made her small enterprise a booming success. In the last year, Phoebe added three bicycle-towed concessions that travels to different strategic locations in town, selling her popular sandwiches to customers who work beyond walking distance of Phoebe's Sandwich Stop. She now has a total of six employees, all part-time, working the concessions. Because she caters to urban customers, her concessions operate on week days from 10 am to 2 pm. To promote word-of-mouth advertising, Phoebe uses Facebook to publish her daily menus and the locations of the bicycle concession. As a sole proprietor, Phoebe has been pleased with her lunch business success. Now it’s time to get serious about the future of her business. In the short and medium term, she wants to see the business grow into a potentially more lucrative enterprise, implementing a greater variety of food products and services, and increasing her competitive edge in the region. Ever the ardent entrepreneur, Phoebe’s long-term dream is to develop her creative, health-conscious culinary skills and services into a wider clientele outside the immediate region. An opportunity has arisen to lease restaurant space about 20 miles away from her trailer concession location, close to a mall and the suburbs and nearer to her local food producers. Phoebe has jumped at the chance and plans to expand her current business. While she has hired professional business consultants to help her set up the space, design the menu, and implement the opening of the restaurant, she must also consider the short- and long-term financing, human resource, and management needs of such an expansion. Phoebe is particularly sensitive to her relationship with her customers, employees, and the community. Purpose: Throughout the course, you have learned a wide array of business concepts and theories. This assignment is designed to have you demonstrate knowledge of the material learned in the course applying concepts and theories to a case scenario. Outcomes Met With This Assignment: After completing this course, you should be able to: identify the critical business functions and how they interact in order to position the organization to be effective in the current business environment explain the importance of the integration of individuals and systems to organizational effectiveness describe the ethical and social responsibilities that confront a business Assignment Instructions: This assignment is the second of two assignments. In this paper, you will analyze and discuss small business growth in terms of growth strategy, business forms, short and medium term goals, financing assistance, organizational structure and staffing needs, customers and promotion, and ethics and social responsibility. You will apply business and management concepts learned throughout the course to the case scenario provided. Step 1: Preparation for Writing the Assignment Before you begin writing the paper, you will read the following requirements that will help you meet the writing and APA requirements. Not reading this information will lead to a lower grade: Review “How to Analyze a Case Study” under Week 4 Content. You will use the facts from the case scenario focusing on using this information to determine opportunities and solve problems. Read the grading rubric for the assignment. Use the grading rubric while writing the paper to ensure all requirements are met that will lead to the highest possible grade. Task 3: You are expected to paraphrase and are NOT to use direct quotes. You are expected to paraphrase, which can be learned by reviewing this link: https://writing.wisc.edu/Handbook/QPA_paraphrase2.html. Task 4: You are responsible for APA only for in-text citations and a reference list. Task 5: You are expected to use the facts from the case scenario paired with the weekly courses readings to develop the analysis and support the reasoning. No more than two (2) external resources can be used in completing the assignment. The expectation is that you provide a robust use of the course readings. If any material is used from a source document, it must be cited and referenced. A reference within a reference list cannot exist without an associated in-text citation and vice versa. View the sample APA paper and the How to Cite and Reference file located under Week 7 content. Please see Week 1 Content area – “How to Cite the Saylor eBook” to learn how to cite and reference the course eBook. Note: Whenever material is used from any source document, it must be cited and referenced. Step 2: How to Set Up the Paper Create a Word or Rich Text Format (RTF) document that is double-spaced, 12-point font. The final product will be between 7-8 pages in length excluding the title page and reference page. You may not exceed eight (8) pages so it is important to write clearly and concisely. Follow this format. Consider making an outline to ensure the correct headings are in place and to keep you organize the paper. Title page with the title, your name, course number and name; date, and the instructor’s name; Introduction Body, in paragraph form. Use the following section headings: Growth Strategy (Note: a growth strategy is not a marketing strategy) Business Form Financing Assistance Organizational Structure and Staffing Needs Customers and Promotion Ethical Issues and Social Responsibility Summary paragraph Step 3: Read the Case Scenario provided under Week 7 Step 4: Write the Introduction Create the introductory paragraph. The introductory paragraph is the first paragraph of the paper and tells a reader the main points covered in the paper. To help you know how to write an introduction, view this website to learn how to write an introductory paragraph: http://www.writing.ucsb.edu/faculty/donelan/intro.