Assignment business report part 3
Business Report of Business Report of CRUNCHY MEAL SPECIAL STREET food S. No. Contents Page No 1. Introduction 2 2. Finding 1(Impact of COVID on the business). 2 3. Finding 2(Use of Technology more efficiently and effectively) 3 4. 5. 6. 7. Finding 3(Improve the marketing of the company) Summary for various finding Recommendation Reference 3 4 4-5 5 Table of Contents Introduction :- As businesses are a part of the ever-changing environment it is of utmost importance to roll and embrace the changes. In today’s competitive era it’s imperative to manage all business activities rigorously. To fulfil these objectives here is a “Business Report” submitted by me as a Marketing Manager which highlights the various observations found. Findings: - 1) Impact of covid on the business: - Covid 19 has taken the world by surprise and has had a decisive impact on not only how we do the business but also on how we survive. As we deal in the restaurant business covid outbreak has impacted us badly. At the initial stage when the virus was at its inception and there was lock down around there were months when the sale was 0 corresponding to which we had expenses which could not be borne like the rent, salaries and other expenses. During this period, we went into heavy losses due to which we had to opt for method to reduce the cost so we opted to retrench our employees.we reduced the staff count from 15 to 10. During this period our wastage also increased. The bar diagram below shows the difference in the pre and post covid era: 2) Use of Technology more efficiently and effectively: Technology in restaurant has come a long way. The use of technology not only improve the relationship with the customer but also within the employees as well. To make the employees tech savvy proper training sessions should be conducted for the staff so that they can adapt the changes made in the software easily . With the use of technology there has been an increase in the sale and expenses have been reduced in Crunchy meals as highlighted below. Following pictorial highlights, the impact of technology in our company: - 3) Improve the marketing of the company: - A business cannot sustain in the long run if the marketing is not proper. Good marketing strategy allows organization to focus on best opportunities to increase sale and achieve competitive advantage. One has to change to be compliant with the changing needs of the customer. · Summary: · Impact of covid on the business(Finding 1):- Hospitality is one of the industries where business was most impacted by COVID-19 pandemic. Here not only workers lost their jobs but many units had to shut down due to high cost and no revenue recognition during the period. · Use of Technology more efficiently and effectively(Finding 2):- In today’s time technology is of utmost importance for any business survival. If business don’t adapt as per the changing requirement they lag behind and loose their customers. Employees need to be tech savvy and use different software to enhance sale and customer relationship. · Improve the marketing of the company(Finding 3):- Marketing the product of the organization helps to achieve a competitive advantage. The product should be advertised to be within the reach of the customer and help in increasing the sale. · Recommendation: We need to redesign the process and develop a system so that the business is continued. We must increase attention on social media to increase communication with the customer. We must adhere to all the government protocol and market our product accordingly like no touch delivery of products, staff vaccinated etc(For finding 1) In our business we can use the software like the customer relationship management (CRM) to forge meaningful relationship with customers. The use of CRM can help in increasing sale and revenue. The software can be used to place order in the restaurant. (Finding 2) By using the software like the project management or the internal portal system employees can communicate with each other effectively. We at crunchy meal need to ensure that the marketing strategy is proper and within the reach of a common man.Use of social networking site must be used to advertise the products of “Crunchy Meal” so that it attracts the customer and the foot fall of the customer increases which will lead to increase in the revenue recognition of the company. We must insist on building our own brand. We must also focus on increasing our followers in the social media.(Finding 3) · Reference Link: https://blogs.griffith.edu.au/bsi-connection/2021/09/27/impact-of-covid-19-on-restaurants-report-on-findings/ https://therestaurantzone.com/blog/4-ways-increase-restaurant-sales Reference: https://squareup.com/au/en/townsquare/futureofrestaurants22-au Link: https://www.newfoodmagazine.com/article/170207/the-american-restaurants-are-coming-but-who-does-this-benefit/ https://www.globenewswire.com/newsrelease/2022/11/09/2551964/0/en/Table-Needs-Launches-Table-Needs-Marketer-to-Provide-Done-for-You-Digital-Marketing-for-Locally-Owned-Quick-Service-Restaurants-Coffee-Shops-and-Food-Trucks.html 3 | Page MGMT1201: Business Communication Business Report Part 3: Report Front Matter (11%) {Individual Assignment} Use the Formal Business Report Style Guide (module 7) to help you write and format all the sections of the business report. Deliverable: Prepare the Front Matter of this business report (Word document) with the following: · Transmittal document (letter format) · Title page · Table of contents (list of illustrations) · Executive summary · Include all the contents from Part 2 (body of report). This will not be marked for content, but will be marked on formatting as an entire document. Instructions: Plan 1. Use the letter template in the “Format Examples – Letter, Email, and Memo” Word document in Module 7. Write 2. Use Microsoft Word, follow the Formal Business Report Style Guide for detailed instructions, and create the front matter of the report as follows: a. Transmittal document: The letter is not more than one page in length, and it is to be addressed to the individual who requested/authorized the report. b. Title page: This contains the report title (descriptive title), the report audience (who the report is for), the report author or authors (who wrote the report), and the release date. c. Table of contents: The table of contents must list the headings as they appear in the report; however, no emphasis techniques (i.e. bold, underline, bullets) are used in the table of contents. d. Executive Summary: This is a brief summary of the key points in the report that tells the story of the report. The main function of the executive report is to give the readers an immediate understanding of the report without having to read the report in its entirety. e. Report body: Add the sections from Part 2 (introduction, findings, summary, recommendation, and reference page) in with the front matter. Review 3. Revise your written draft using topic sentences, transition words, and simple, yet business professional language. 4. Follow the Formal Report Style Guide (Module 7 Resources) to see the proper document requirements of a formal business report including headings, page numbers, alignment and spacing, fonts and font size, and language. 5. Submit in the D2L Dropbox, Business Report Part 3. Your assignment will be evaluated in accordance with the Rubric attached. Rubric 7 C’s of Effective Communication and the Formal Business Report Style Guide Complete: · The information provided is specific to the company and management role and follows the Formal Business Report Guide in the following: · Transmittal document – appropriate information, describes purpose and what’s included in the report, effective call to action · Title page – includes descriptive title, the report audience, report authors, release date · Table of contents – includes headings as they appear in the report, no emphasis techniques, indenting for each level, properly aligned · Executive summary – appropriate information (not copied directly from the body of the report) that effectively summarizes report including what the report is about, overview of findings, and overview of recommendations. (200-350 words) · Includes the body of the report (Part 2) · APA citations and references are used to build credibility and are directly from the source (pg. or paragraph number included) · The audience needs, values and priorities have been considered (pg. 149) · All relevant information is included · All questions or constraints that the audience may have are answered (pg. 149) / 10 Concise: · Message/words are to the point (extra words removed) (pg. 179) · Appropriate length (350 - 550 words) · Paragraph length is controlled (20-30 words for small paragraphs/ 40 -80 words for typical paragraphs) (pg. 179-180) · Short and simple sentences (in most cases) (pg. 180-181) · No redundancy (i.e. same content/words repeated in sentences) (pg. 181-182) · Avoids empty phrases or wordy prepositional phrases (pg. 182) · Avoids adverbs / 7.5 Concrete: · Key ideas are effectively supported with strong evidence and recommendations are logical and based on report analysis · Logic and reason are provided and build credibility in the message (no faulty logic, weak analogies, exaggeration, and unsupported generalizations) (pg. 157-159) · The information is well-organized (structured) and in a logical order (pg. 152-157) · Uses concrete and specific words to clarify the meaning (not vague and abstract) (pg. 178). / 5 Considerate: · Positive in tone (can-do, confident, positive traits, constructive terms) (pg. 161-163) · Shows concern for others (avoids “I-voice”, respects time and autonomy, and gives credit) (pg. 163-165) · Written to the audience (“you approach”) (pg. 163-165) · Includes benefits that are important to the audience, and considers readers values and priorities (pg. 149) · Culturally sensitive showing respect, recognizes and appreciates differences, uses gender neutral wording, avoid stereotypes, and shows empathy and trust (pg. 111-135) Courteous: · Professional and business appropriate (pg. 216-217) o Avoids slang or unprofessional tone o Avoids emojis o Avoids technical words o Spells out acronyms o Uses greetings and names (appropriate salutation). · Expresses goodwill through kindness and friendliness to maintain good relationships (pg. 276 & 350) / 2.5 Correct: · Written in third person (only first person in the transmittal document) · Uses proper punctuation (see Bonus Appendix BA 1 in eBook) · Uses correct spelling and capitalization · Uses correct grammar including pronoun agreement, and avoids comma splices · No incomplete or run-on sentences · Proper verb tense (present tense for analysis and future tense for recommendations) · Correct use of pronouns · APA references and citations are correctly formatted (APA 7) / 5 Clarity (Written): · The main objective of the message is clear (only one purpose) (pg. 152-156) · Introduced figure or tables before the placement of the figure/table · Acronyms are introduced first, followed by parentheses and the acronym · Each paragraph begins with a topic sentence (pg. 152-156) · Uses action verbs where possible (pg. 181-182) · Uses active and passive voice appropriately (pg. 183 -184) · Uses short and familiar words and phrases (plain, familiar language) (pg. 185) · Uses parallel language (consistent grammatical pattern) (pg. 186) · Avoids cliches, buzzwords and figures of speech (pg. 186-187) · Avoids “It is” and “there are” statements (pg. 187-188) · Uses articles (a, an & the) · Correct use of acronyms, dates and times Date format – January 12, 2021 Time format – 11:00 a.m. or 11:00 AM / 5 Clarity (Visual) (as per Formal Business Report Style Guide): · Transmittal letter uses correct letter formatting · Double-spacing only on the reference page · Text alignment is left justified (no indentation for paragraphs). · Appropriate white space and margins around text and images · Appropriate font, font size and colour are consistent throughout the document HEADINGS · First-level headings are "all-caps" and centered on the page, Second level headings are left aligned and the first letter of each major word is capitalized (no punctuation) · One line space between paragraphs and following a heading and two line spaced preceding a heading. · Headings are used (as required) to help readers identify information · Headings have consistent, parallel structure (font and formatting) · Headings of the same level must have the same placement on the page and the same formatting (i.e. alignment is left or center justified and consistent throughout the document) · Headings have the same grammatical, parallel structure (i.e. all questions, or all start with a verb) LISTS · Bullets/lists are spaced evenly between the items and have one line space after the list · Bullets/lists are typically indented from the left margin. Each sub-level is further indented / 5 Total points / 40 V3© Bow Valley College 20201 Business Report Part 1: Planning Your Business Report Complete the following and submit the D2L Dropbox folder: a. Company name: Crunchy meal special street food b. My role in the company: Marketing Manager c. Findings Research: Question (Objective) How has COVID-19 affected your company? Supporting Points: · Initial months the sales were $0 · Unable to manage monthly expenses