Assignment Content Part 4a: Preliminary Marketing Plan/ Product and Placement Decision This week you will continue to develop your international marketing plan for marketing microwave ovens for the...

MARKETING ANALYSIS
Table of Contents
Marketing Objectives    3
Product Line    3
SWOT Analysis    4
Product Distribution    5
References    6
Marketing Objectives
Brazil is one of the BRIC countries that is a highly developing country with rapid economic growth. This country has a huge customer potential with a large population that will provide an effective market for the products. The marketing objectives need to accomplish the analysis of the Business Environment Risk Intelligent Index which proposes the fact that Brazil has a good score in it. With an overall score of 10, economic growth is the highest run factor as Brazil is a newly industrialized country and therefore has huge growth potential. However, the Global rank is white low which can be analysed from the fact that local management and partner has a doubtless of corruption. The marketing objectives in Brazil contemplate developing a strong position of business in Brazil and establishing a consistent brand globally in the long term (D’Assunção et al., 2022). The marketing objectives contemplate securing long-term profitability and ensuring the aspect of the business success that aims to set up targets in which every single stakeholder is able to get profitable aspects from the micro-oven business in Brazil.
Product Line
The product is the micro-oven or the microwave. The organization manufacturers various types of the micro-oven that include various ranges of products. Some of the common types of products include built-in, over-the-range, countertop, under-counter wall oven and microwave combinations, and smart and convection microwaves. Each kind of microwave varies with its...