Assignment description and marking rubrics.
Assessment Guide (2022.1 Online): THT2106 Festival and Events Management Task 2A: - Recorded Individual presentation Due date:- 30 April Weightage value 30% Task 2A/B Proposal of a NEW event Task Description Students are required to prepare an Event Proposal for a new festival or major event. It is to be staged in a Sydney or Melbourne in Australia with an expected attendance of at least 10,000 visitors and running over a minimum of two (2) days. This event is a ticketed event and must include an educational aspect for your audience. This task should not be an analysis of an existing event. Students can ‘import’ elements of an event from other events and/or countries but evidence needs to be provided how it would be developed for local conditions and alternative markets (host community, visitors and tourists). Task 2A: Presentation Task Length: • 7–10-minute recorded video presentation. • Estimated Student Workload: 10-12 hour. Task Requirements Students will present their event proposal to a potential sponsor in order to gain (financial) support. The presentation layout must follow the below guidelines and must be recorded. The assessment submission must contain the PowerPoint as well as the video recording or provide a link to the files on the student’s Google Drive. Instructions on how to save and upload the document and link will be provided on LMS and during the lecture times. PRESENTATION STRUCTURE • Title Slide with the student’s name and number, the Event Name, date and venue; • Students must follow the structure of event proposals as discussed in class based on the information from Power Sponsorship from week 4. • The Main Part (the ‘pitch’) should include the following elements: o Description Concept of the Event o Co-Creative Element o Site Analysis/Planning o Staging o Market Analysis/Integrated Marketing strategy o Sponsorship and benefits o Financial feasibility / budget / ticket price calculation o Conclusion which summarises the main findings o Q&A o Final slide with references in APA style Assessment Criteria 1. Identify success factors in event management 2. Analyse the scope and opportunities of “Festivals” on tourism and hospitality events. 3. Analyse benefits (or otherwise) to the community from hosting the event 4. Use academic literature and industry information to provide recommendations for effective event selection for publicity purposes 5. Analyse marketing strategies applicable to event management 6. Use academic literature (and industry information) to provide recommendations for effective event selection for publicity purpose Introduction to Tourism & Hospitality THT2106 Festival and Events Management Marking Rubric Assessment 2A: Presentation THT2106 Festival and Events Management S1 2022 version 1 MG A2A Page 1 of 2 This Subject Guide complies with the Subject Outline authorised by the Course Committee Student Name / ID: Score Mark High Distinction 80 - 100 Distinction 70 to 79 Credit 60 to 69 50 to 59 Marginal Fail 30-49% Fail (<30%) description concept of the event - concept, - co-creative element, - site analysis/ planning, - staging - market analysis, imc description concept of the event (concept, co- creative element, site analysis/planning, staging, market analysis, imc) are developed to a superior degree and demonstrate a high level of understanding of the underpinning concepts description concept of the event (concept, co-creative element, site analysis/planning, staging, market analysis, imc) are developed to a high degree and demonstrate a good level of understanding of the underpinning concepts description concept of the event (concept, co- creative element, site analysis/planning, staging, market analysis, imc) are developed well and demonstrate an understanding of the most concepts description concept of the event (concept, co- creative element, site analysis/planning, staging, market analysis, imc) are developed adequately and demonstrate a basic level of understanding of the underpinning concepts description concept of the event (concept, co- creative element, site analysis/planning, staging, market analysis, imc) are not developed and demonstrate a lack of understanding of the underpinning concepts does not meet criteria 10 sponsorship: benefits for sponsor and for your organising team matching of target market and brand image; sponsorship offer and options; financial feasibility / budget / ticket price calculation persuasiveness benefits for sponsor and for your organising team, matching of target market and brand image and sponsorship offer and options are developed to a superior degree and demonstrate a high level of understanding of the underpinning concepts. financial feasibility / budget / ticket price calculation demonstrate a superior understanding. the proposal shows a benefits for sponsor and for your organising team, matching of target market and brand image and sponsorship offer and options are developed to a high degree and demonstrate a good level of understanding of the underpinning concepts. financial feasibility / budget / ticket price calculation demonstrate a high degree of understanding. the proposal shows a high degree of persuasion. benefits for sponsor and for your organising team, matching of target market and brand image and sponsorship offer and options are well developed and demonstrate an understanding of the underpinning concepts. financial feasibility / budget / ticket price calculation demonstrate a solid understanding. the proposal shows a good degree of persuasion. benefits for sponsor and for your organising team, matching of target market and brand image and sponsorship offer and options are adequately developed and demonstrate a basic understanding of the underpinning concepts. financial feasibility / budget / ticket price calculation demonstrate a basic understanding. the proposal shows some degree of persuasion. benefits for sponsor and for your organising team, matching of target market and brand image and sponsorship offer and options are inadequately developed and demonstrate a lack of understanding of the underpinning concepts. financial feasibility / budget / ticket price calculation demonstrate a lack of understanding. the proposal shows no signs of persuasion. does not meet criteria 15 tht2106 festival and events management marking rubric assessment 2a: presentation tht2106 festival and events management s1 2022 version 1 mg a2a page 2 of 2 this subject guide complies with the subject outline authorised by the course committee superior degree of persuasion. presentation, i.e. logical sequence; consistency – font, spacing; grammar spelling expression q&a references presentation follows directions, uses proper grammar, formats and style throughout, information flows logically extensive use of tables, diagrams and images reference list is extensive and correctly formatted presentation follows directions, uses proper grammar, formats and style throughout, information flows logically but many have slight errors. good use of tables, diagrams and images. reference list is very good and correctly formatted presentation follows directions, uses proper grammar, formats and style throughout, information flows logically but may have less scope in design and layout limited tables, diagrams and images. reference list is limited but correctly formatted presentation does not follow directions as stated. errors exist in grammar, formats and style throughout. information does not flow logically. little or no use of tables, diagrams and images. reference list is limited and/or may be in incorrect formats presentation is littered with errors in use of proper grammar, spelling formats and style throughout, information does not flow logically. no use of tables, diagrams and images. reference list is missing, incomplete or wrongly formatted does not meet criteria 5 overall result: 30 comments description="" concept="" of="" the="" event="" -="" concept,="" -="" co-creative="" element,="" -="" site="" analysis/="" planning,="" -="" staging="" -="" market="" analysis,="" imc="" description="" concept="" of="" the="" event="" (concept,="" co-="" creative="" element,="" site="" analysis/planning,="" staging,="" market="" analysis,="" imc)="" are="" developed="" to="" a="" superior="" degree="" and="" demonstrate="" a="" high="" level="" of="" understanding="" of="" the="" underpinning="" concepts="" description="" concept="" of="" the="" event="" (concept,="" co-creative="" element,="" site="" analysis/planning,="" staging,="" market="" analysis,="" imc)="" are="" developed="" to="" a="" high="" degree="" and="" demonstrate="" a="" good="" level="" of="" understanding="" of="" the="" underpinning="" concepts="" description="" concept="" of="" the="" event="" (concept,="" co-="" creative="" element,="" site="" analysis/planning,="" staging,="" market="" analysis,="" imc)="" are="" developed="" well="" and="" demonstrate="" an="" understanding="" of="" the="" most="" concepts="" description="" concept="" of="" the="" event="" (concept,="" co-="" creative="" element,="" site="" analysis/planning,="" staging,="" market="" analysis,="" imc)="" are="" developed="" adequately="" and="" demonstrate="" a="" basic="" level="" of="" understanding="" of="" the="" underpinning="" concepts="" description="" concept="" of="" the="" event="" (concept,="" co-="" creative="" element,="" site="" analysis/planning,="" staging,="" market="" analysis,="" imc)="" are="" not="" developed="" and="" demonstrate="" a="" lack="" of="" understanding="" of="" the="" underpinning="" concepts="" does="" not="" meet="" criteria="" 10="" sponsorship:="" benefits="" for="" sponsor="" and="" for="" your="" organising="" team="" matching="" of="" target="" market="" and="" brand="" image;="" sponsorship="" offer="" and="" options;="" financial="" feasibility="" budget="" ticket="" price="" calculation="" persuasiveness="" benefits="" for="" sponsor="" and="" for="" your="" organising="" team,="" matching="" of="" target="" market="" and="" brand="" image="" and="" sponsorship="" offer="" and="" options="" are="" developed="" to="" a="" superior="" degree="" and="" demonstrate="" a="" high="" level="" of="" understanding="" of="" the="" underpinning="" concepts.="" financial="" feasibility="" budget="" ticket="" price="" calculation="" demonstrate="" a="" superior="" understanding.="" the="" proposal="" shows="" a="" benefits="" for="" sponsor="" and="" for="" your="" organising="" team,="" matching="" of="" target="" market="" and="" brand="" image="" and="" sponsorship="" offer="" and="" options="" are="" developed="" to="" a="" high="" degree="" and="" demonstrate="" a="" good="" level="" of="" understanding="" of="" the="" underpinning="" concepts.="" financial="" feasibility="" budget="" ticket="" price="" calculation="" demonstrate="" a="" high="" degree="" of="" understanding.="" the="" proposal="" shows="" a="" high="" degree="" of="" persuasion.="" benefits="" for="" sponsor="" and="" for="" your="" organising="" team,="" matching="" of="" target="" market="" and="" brand="" image="" and="" sponsorship="" offer="" and="" options="" are="" well="" developed="" and="" demonstrate="" an="" understanding="" of="" the="" underpinning="" concepts.="" financial="" feasibility="" budget="" ticket="" price="" calculation="" demonstrate="" a="" solid="" understanding.="" the="" proposal="" shows="" a="" good="" degree="" of="" persuasion.="" benefits="" for="" sponsor="" and="" for="" your="" organising="" team,="" matching="" of="" target="" market="" and="" brand="" image="" and="" sponsorship="" offer="" and="" options="" are="" adequately="" developed="" and="" demonstrate="" a="" basic="" understanding="" of="" the="" underpinning="" concepts.="" financial="" feasibility="" budget="" ticket="" price="" calculation="" demonstrate="" a="" basic="" understanding.="" the="" proposal="" shows="" some="" degree="" of="" persuasion.="" benefits="" for="" sponsor="" and="" for="" your="" organising="" team,="" matching="" of="" target="" market="" and="" brand="" image="" and="" sponsorship="" offer="" and="" options="" are="" inadequately="" developed="" and="" demonstrate="" a="" lack="" of="" understanding="" of="" the="" underpinning="" concepts.="" financial="" feasibility="" budget="" ticket="" price="" calculation="" demonstrate="" a="" lack="" of="" understanding.="" the="" proposal="" shows="" no="" signs="" of="" persuasion.="" does="" not="" meet="" criteria="" 15="" tht2106="" festival="" and="" events="" management="" marking="" rubric="" assessment="" 2a:="" presentation="" tht2106="" festival="" and="" events="" management="" s1="" 2022="" version="" 1="" mg="" a2a="" page="" 2="" of="" 2="" this="" subject="" guide="" complies="" with="" the="" subject="" outline="" authorised="" by="" the="" course="" committee="" superior="" degree="" of="" persuasion.="" presentation,="" i.e.="" logical="" sequence;="" consistency="" –="" font,="" spacing;="" grammar="" spelling="" expression="" q&a="" references="" presentation="" follows="" directions,="" uses="" proper="" grammar,="" formats="" and="" style="" throughout,="" information="" flows="" logically="" extensive="" use="" of="" tables,="" diagrams="" and="" images="" reference="" list="" is="" extensive="" and="" correctly="" formatted="" presentation="" follows="" directions,="" uses="" proper="" grammar,="" formats="" and="" style="" throughout,="" information="" flows="" logically="" but="" many="" have="" slight="" errors.="" good="" use="" of="" tables,="" diagrams="" and="" images.="" reference="" list="" is="" very="" good="" and="" correctly="" formatted="" presentation="" follows="" directions,="" uses="" proper="" grammar,="" formats="" and="" style="" throughout,="" information="" flows="" logically="" but="" may="" have="" less="" scope="" in="" design="" and="" layout="" limited="" tables,="" diagrams="" and="" images.="" reference="" list="" is="" limited="" but="" correctly="" formatted="" presentation="" does="" not="" follow="" directions="" as="" stated.="" errors="" exist="" in="" grammar,="" formats="" and="" style="" throughout.="" information="" does="" not="" flow="" logically.="" little="" or="" no="" use="" of="" tables,="" diagrams="" and="" images.="" reference="" list="" is="" limited="" and/or="" may="" be="" in="" incorrect="" formats="" presentation="" is="" littered="" with="" errors="" in="" use="" of="" proper="" grammar,="" spelling="" formats="" and="" style="" throughout,="" information="" does="" not="" flow="" logically.="" no="" use="" of="" tables,="" diagrams="" and="" images.="" reference="" list="" is="" missing,="" incomplete="" or="" wrongly="" formatted="" does="" not="" meet="" criteria="" 5="" overall="" result:="" 30="">