Assignment Task 1:
Strategic Report
[70
Marks-Max 2500 words]
“Experts have opined
for decades on the reasons behind the spectacular failure rates of strategy
execution. In 2016, it was estimated that
67%
of
well-formulated strategies failed due to poor execution. There are many
explanations for this abysmal failure rate, but a
10-year longitudinal study
on executive
leadership conducted by my firm showed one clear reason. A full 61% of
executives told us they were not prepared for the strategic challenges they
faced upon being appointed to senior leadership roles. It’s no surprise, then,
that 50%–60% of executives fail within the first 18 months of being promoted or
hired.”
The above extract has
been taken from the article published in Harvard Business Review titled
“Executives fail to execute strategy because they are too internally focused”
by Ron Carucci.
https://hbr.org/2017/11/executives-fail-to-execute-strategy-because-theyre-too-internally-focused
In the context of the
above extract, learners should write a strategic report to help save a company
that is on the ropes:
it is losing money, it is losing
market share, and it seems to have lost its identity. Unless you intervene, the company will have
to fold. The company should be a real company that is encountering the
above-mentioned scenario, it can be a multinational company or a small or
medium enterprise.
Your first assignment is to help save a company that is on
the ropes:
You will write a formal report and you may use graphics
and charts in the report that will be sent ahead of the Board meeting to each
member of the Board. The report should include full citations for all
references (using the Harvard Referencing System format), to support your
claims and approach. The body of the report should be clear, concise, and
compelling. The report should be written in Word and should not exceed 3500
words.