Assignment Task Tesla Motor Inc. recently introduced energy efficient, battery powered electric vehicles in the USA and in some of the EU countries. The CEO aims to enter in the Australian market with...

Assignment Task Tesla Motor Inc. recently introduced energy efficient, battery powered electric vehicles in the USA and in some of the EU countries. The CEO aims to enter in the Australian market with a promotional budget of US$1 billion for a projected sales of 20,000 units of Tesla vehicles in its first year of entry in Australia. As a Tesla Marketing Manager, prepare a "marketing plan" for the Australian market for 2016-2017. Note Similar examples are available in your textbook and course Moodle site, where you will find some guidelines about how to prepare a marketing plan. You will also be guided by your lecturer and/or tutor. Each assessment should be uploaded as a .doc or .docx file (word file). The word count between executive summary and conclusion should not exceed 3000 words. The "turnitin" matching rate must not exceed 30%, otherwise there will be a penalty. The course coordinator will decide about the nature of this penalty. Please familiarize yourself with the policies, such as, assessment extension, late submission penalty and the like. If you have any difficulty, please discuss about this with your lecturer/tutor and course coordinator.