Assignment TaskWorking as a social media marketing consultant, you have been asked by theclient organisation to produce a social media audit and a strategic socialmedia campaign plan to drive...

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Assignment Task





















Working as a social media marketing consultant, you have been asked by the








client organisation to produce a social media audit and a strategic social








media campaign plan to drive brand awareness and grow sales.





Further information about the client organisation will be provided through a




supporting client brief during the module.

















Social media audit and a campaign plan – (report format)





This should include:

















Background context











Outline the background context, including some introductory information on the organisation and the industry in which it operates.







  • Critically evaluate wider social media marketing trends within the industry itself.






















Note:


Two social media marketing trends must be presented and justified with supporting evidence in class (for BL) and on the class forum (for DL) in week 4 of this module. More than two trends should be evident in your final assessment.



























Social media audit – Inventory











Check which platforms are being used currently










Check how often they are being used and for what types of activities?

















Social media audit - Current performance analysis











Assess the performance of each social media channel used.










Determine what has been working well and where the organisation is falling short.










Check engagement metrics (followers, likes, shares, retweets, responses) from the social media channels.










Critically evaluate the effectiveness of the organisation’s content strategy and reflect on how it is contributing to its current performance.










You may also consider the activities of competitors and what can be learned from their use of social media.







Campaign Plan - Opportunities for improvement











Summarize your key findings from the audit.










Outline your recommendations for improving the brand’s social media performance and achieving your client’s goals.










Outline the specifics around how you intend to carry out your social media campaign.










You must include a 2-week content calendar for the social media channels.










You may also consider the role of brand ambassadors and influencers in amplifying your message/s.










What other activities do you suggest your client to undertake in order to maximise results with




limited budgets?

















References







Marks for references will be embedded within the sections above. References across different sources are expected with quality, range, and extensiveness being key factors for success in this area. References should also include datasets (indexes, statistics, industry




reports etc). The currency of the data (how recent is the data) and the triangulation of references (cross referencing data to add further justification to points) are critical.











Answered 4 days AfterJun 29, 2024

Answer To: Assignment TaskWorking as a social media marketing consultant, you have been asked by theclient...

Sanjukta answered on Jul 04 2024
9 Votes
6
Marketing
Background context
The industry in which the client organization namely “IFRAA” operates is hospitality industry.
Social media trends in this industry

One of the most effective ways for harnessing the power of user-generated content in the hotel’s social marketing is for creating a branded Hashtag. A company can then use various methods like drinking promotions and offers, for encouraging consumers for using Hashtag when sharing videos and images about the hotel.
The major social media marketing trends in this industry are as follows:
· User generated content is still the king in this industry. An effective way for harnessing the power of user-generated content in the hotel’s social media marketing is creating a branded Hashtag
· Adapting the strategy for each of the platform
· Sustainability stories are gaining traction
Throwing light on the above-mentioned discussion it can be stated that by embracing the trends that is mentioned already that can not only stay relevant but also create their audiences (Ramgade and Kumar,A., 2021). By embracing these trends hotel professionals can not only stay relevant but also create a lot of meaningful connections that tends to drive bookings and elevating the experiences of the guest.
Social media audit inventory
The platforms that are used currently
Following are some of the main social media platforms:
Facebook- It is considered to be one of the best social media platforms by this company as being the most accessed social media platform it gives this hotel a lot of opportunities for advertising the hotel. Furthermore, Facebook is mainly an inevitable social media marketing approach for the hotel....
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