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Business Plan Written by: Date written: Executive summary Ozhouse Clean is a Melbourne based cleaning service provider focused on delivering professional residential cleaning solutions to the households in and around the Melbourne CBD area. The primary areas of business involve regular cleaning, one-off cleaning, end-of-lease cleaning, anti-viral and disinfectant services, and additional cleaning services. This business plan includes the key information about Ozhouse Clean’s business and its people including the business description, our target market, our business goals, our board, our products/services, the performance objectives and their measures, our market strategies, our sales channel, and the productivity and performance targets for key result areas. It is our strong conviction that our clients will enjoy a clean and hygienic living space carefree owing to our professional work and service. Ozhouse Clean has also embraced the notion of eco-friendly business operations to make our common home – the Earth – greener. We have been making every effort to move in that direction. Business description Business name: OzHouse Clean Pty Ltd Trading name: OzHouse Clean Business structure: Company ABN: 80 777 888 999 GST: Yes, Registered to pay GST Business location: Date established: 1 Sep 2005 Domain names (if apply): www.ozhouseclean.com.au Business owner(s): James and Nancy Anderson Target market The target customers are people in the greater Melbourne region who want a professional, trustworthy and immaculate cleaning service. The company currently has approximately 70 regular and loyal clients, based around Melbourne inner city. These clients require regular home cleaning, either weekly or once every two weeks for 4 to 6 hours. Business goals Vision: Ozhouse Clean’s key focus is providing quality cleaning services to all their customers. Mission: Ozhouse Clean strives to make their brand widely recognized and associated with qualities. Values: Our values include: · valuing and respecting all of our customers · caring for the environment through our environmentally friendly services · caring for our staff through a friendly working environment · promoting excellence and innovation in all of our business practices. Organisational structure Products/services/programs The professional, residential cleaning services offered at Ozhouse Clean include regular home cleans, as well as spring cleans. Performance objectives and measures Ozhouse Clean’s objectives focus on building our brand recognition for providing customers with a professional and friendly service and to increase sales. These include: · increasing the number of clients by 20% in the first year of introducing commercial cleaning services and 10% thereafter. · meet or exceed the expectations of customers · implement best practice in cleaning operations, including environmentally sustainable practices. Marketing strategy Ozhouse Clean’s marketing strategy is utilising a website and word of mouth to promote its popularity. A program is being developed to utilize the company’s two trucks to carry advertisements for Ozhouse Clean around. Sales channel Customers can either book an appointment for cleaning service via our online booking system or call us at 3900 0000. Productivity and performance targets for key result areas During the upcoming year we have a range of objectives which focus on building our brand recognition for providing customers with a professional and friendly service and to increase sales. Thus, objectives are increasing the number of clients by 20% in the first year of introducing commercial cleaning services and 10% thereafter. We also want to meet or exceed the expectations of customers and to implement best practice in cleaning operations, including environmentally sustainable practices. Besides the above overall objectives, we have productivity and performance targets for such key result areas as marketing, sales, human resources, product/service, and the eco-friendly transformation. (Choose any three). The productivity and performance targets are as follows: (Choose any three) Key result area Productivity and performance target Performance measures Person responsible Timeframe Marketing Enlarge our market size Increase regular customer numbers by 15% in three unfamiliar suburbs and increase sales by 20% ($360,000 revenue in 2022) Amanda, the Operations Manager 6 months Develop more diversified marketing strategies Develop at least two more marketing strategies of reasonable costs e.g. social media ad push, information hub website enlisting Amanda and Sarah, the Administration Manager 4 weeks Sales Develop more flexible pricing strategies Develop two more pricing strategies to make pricing more flexible and practical Amanda 3 weeks Human resources Retain existing staff and employ more Staff turnover rate decreases to zero in the next 6 months; Employ at least one full-time cleaning staff and one marketing assistant who will be inducted and trained Sarah and Amanda 6 months Product/services Expand product/service range Develop 2 more cleaning services, e.g. carpet cleaning, garage cleaning, rangehood cleaning, private swimming pool cleaning Amanda 3 months The eco-friendly transformation Transform our business by introducing eco-friendly cleaning products, technology, and equipment Work out a plan to phase out 1/3 of the existing products and equipment and put in their place the eco-friendly substitutes. Amanda 1 month Written by: Amanda Job title: Operations Manager Date written: 22 Feb 2022 Email address:
[email protected] DIRECTOR USE ONLY Plan approved by: Job title: Date of approval: Version: v1.0 (Choose any one from the following table and rewrite in your own words.) Competitor Website Business model Market Position and brand awareness Geographic location Pricing Sales channel Myhome https://www.myhomeclean.com.au/about-us/ · Offer specialist options or standard services such as Regular Cleaning, One-Off Spring Cleaning and Carpet Cleaning. · Services are tailored to customer’s individual needs, · Supply all our own specialist equipment. · Unique Tri-Colour System · MyHome Dry-Touch System for carpet cleaning Well-established Australian company with over 10 years’ experience in domestic cleaning services and a reputation for delivering the highest standards Melbourne Get a quote online or via call Own website, phone call, other websites, social media, word of mouth Absolute Domestics https://www.absolutedomestics.com.au/services Absolute Domestics provides: · experienced area coordinators who find and contact cleaners in the client’s region · ongoing weekly or fortnightly clean options · moveout and spring cleans. Australia’s largest agency for domestic cleaners, trusted by thousands of homes for over 29 years. 5 out of 5 points in 3000+ customer reviews according to the company’s website All states and territories in Australia Get a quote via booking online Own website, other websites, online media-sharing platforms, e.g. YouTube, word of mouth Maid to Clean https://www.maidtoclean.com.au Maid to Clean offers a great variety of cleaning services, including: · One-off cleaning services · Regular Cleaning Services · Additional Cleaning Services · Anti-Viral and Disinfectant Services · End Of Lease Cleaning Services · Office Cleaning Services · Steam/Carpet Cleaning. The company also provides other special offers, but it does declare some exclusions. Maid to Clean is Melbourne’s most original and highly-regarded cleaning service and the first Melbourne cleaning service to have a completely online booking platform. Melbourne Has both hourly rate and flat rate. Has loyalty discounts Rate detail can be found online. Own website, other websites, social media, word of mouth Ozhouse Clean Employee Performance Review Template Reviewee information Name: Job title: Reviewer information Name: Job title: Review information Date of review: Review period: Marketing goals: · Increase the number of clients by 10% in 2022 · Reach the targeting financial sales revenue for 2022 – $330,000 Performance requirements · Run weekly social media posts. · Respond to every review comment. · Personally call each customer once a quarter, · Research one new service every quarter. Performance measurement Performance goals achieved: Performance requirements accomplished: Areas of improvements: Additional comments: Reviewer signature: Date reviewed: Next review date: Version: v1.0 Business Plan Written by: Date written: Executive summary Ozhouse Clean is a Melbourne based cleaning service provider focused on delivering professional residential cleaning solutions to the households in and around the Melbourne CBD area. The primary areas of business involve regular cleaning, one-off cleaning, end-of-lease cleaning, anti-viral and disinfectant services, and additional cleaning services. This business plan includes the key information about Ozhouse Clean’s business and its people including the business description, our target market, our business goals, our board, our products/services, the performance objectives and their measures, our market strategies, our sales channel, and the productivity and performance targets for key result areas. It is our strong conviction that our clients will enjoy a clean and hygienic living space carefree owing to our professional work and service. Ozhouse Clean has also embraced the notion of eco-friendly business operations to make our common home – the Earth – greener. We have been making every effort to move in that direction. Business description Business name: OzHouse Clean Pty Ltd Trading name: OzHouse Clean Business structure: Company ABN: 80 777 888 999 GST: Yes, Registered to pay GST Business location: Date established: 1 Sep 2005 Domain names (if apply): www.ozhouseclean.com.au Business owner(s): James and Nancy Anderson Target market The target customers are people in the greater Melbourne region who want a professional, trustworthy and immaculate cleaning service. The company currently has approximately 70 regular and loyal clients, based around Melbourne inner city. These clients require regular home cleaning, either weekly or once every two weeks for 4 to 6 hours. Business goals Vision: Ozhouse Clean’s key focus is providing quality cleaning services to all their customers. Mission: Ozhouse Clean strives to make their brand widely recognized and associated with qualities. Values: Our values include: · valuing and respecting all of our customers · caring for the environment through our environmentally friendly services · caring for our staff through a friendly working environment · promoting excellence and innovation in all of our business practices. Organisational structure Products/services/programs The professional, residential cleaning services offered at Ozhouse Clean include regular home cleans, as well as spring cleans. Performance objectives and measures Ozhouse Clean’s objectives focus on building our brand recognition for providing customers with a professional and friendly service and to increase sales. These include: · increasing the number of clients by 20% in the first year of introducing commercial cleaning services and 10% thereafter. · meet or exceed the expectations of customers · implement best practice in cleaning operations, including environmentally sustainable practices. Marketing strategy Ozhouse Clean’s marketing strategy is utilising a website and word of mouth to promote its popularity. A program is being developed to utilize the