At present, the drive to use Big Data to define or enhance corporate strategies seems to be a global business trend. State an example of where this data can improve a busine ss, focusing on...

At present, the drive to use Big Data to define or enhance corporate strategies seems to be a global business trend. State an example of where this data can improve a busine ss, focusing on user-interface aspects. Cite a past experience where user-interface development methods might apply to another system development activity that might not have a stro ng user-interface component.