Answer To: Attached is file in detail. BMIS 650
Tanmoy answered on May 22 2022
Integrative Learning Project – Apple Inc. 4
INTEGRATIVE LEARNING PROJECT – APPLE INC.
Table of Contents
Organizational Setting 4
Key Concepts 4
Theological Integration 8
Chapter Concepts 8
Business Strategy 9
Core Capabilities 10
Lean Management 12
Balanced Scorecard 14
Apple Inc. is one of the top and best corporation operating globally in electronic products. The products of Apple Inc. consist of iPhone, tabs and computer as well as laptops with unique features. Its due to the exclusive design and state-of-art technology of Apple Inc. which have made the customers awaiting in long queues during the introduction of the iPhone in the year 2007. The products of Apple Inc. are different from its competitors in terms of iPad, iPhones, laptops and iMac. The company have its own operating system on which the devices operate. After the demise of its founder, Steve Jobs, the present CEO of the company Tim Cook displayed his business insight and expertise to take the company to a new height in terms of products and services. He used various techniques such as the lean management, six sigma, kaizen and other operational methods which helped the company to keep itself with the latest technology and leader in all the directions. Through this paper we will be able to analyze the learning atmosphere along with the different processes used by Apple Inc. which is desired by the customers globally and continues their assistance for its growth and development. Further, this analysis will help to understand and determine the various innovative approaches used by Apple Inc. for keeping them ahead of the competitors.
Since 1984 Apple Inc. was able to make a revolution in the digital world through introduction of personal computers and later iPhones for the benefit of the customers (Apple Accelerates US Investment and Job Creation” (2018). Apple Inc. was able to grow themselves as a global
and and a leader in innovation with introduction of various digital and electronic products such as iPhone, tablets, Macintosh laptops along with various wellness equipment like Apple digital watch and Television. Further, Apple Inc. was able to understand the transcontinental market which was well-integrated with the organizational goals. This helped the company to remain pertinent in the market and aggressively resist the strategies of the competitors. Therefore, such practices helped the organization to manage their operation and the economics of the company. There must be lean management practices applied in the business. These are the best and the actual methodologies which are essential for edifying a learning environment within the organizations. Further, application of these methodologies can help the organizations to be active instead of becoming stationary in terms of delivering the products and services and that too in the most efficient manner. These strategies will help Apple Inc. to keep themselves as the pioneer in the personal computer world and keep itself changing by adapting to the latest technology according to the demands of the consumers. Further, Apple has been able to develop four types of operating platforms for its personal devices such as iOS, watchOS, tvOS and macOS. Further, these operating system delivers unified experiences for all the Apple products. Also, Apple Inc. was able to develop services and are able to empower the customers through introduction of a platform where customers get all forms of products and service - Apple Stores, access to download and listen latest music – Apple Music, a payment platform – Apple Pay and a data storage platform - iCloud. We will also conduct research on the key concepts with respect to Apple Inc.’s intent of conducting the business operations globally.
The ultimate mission of the Apple Inc. is to become a global company which can become a pioneer in the personal devices and are flexible enough to construct a business which will deliver products to the customers globally. Apple Inc. is the only company in the world which manufactures distinct operating system. One such operating system is Macintosh where it designs and manufactures personal computers with the
and name Mac. Further, the company specializes in making various operating system for each of its devices, iLife, iWork and other software used for operating the system. Apple Inc. became the world leader in music by introducing the small devices iPods for listening to music and iTunes which is an online music store. Although these devices are obsolete now due to the introduction of internet where people can listen to music on any smartphones yet these avenues generated huge amount of revenue for Apple Inc. and displayed their technological sophistication to the world. With respect to the market capitalization, Apple Inc. is considered as a valuable and prestigious company. Further, the ultimate motto of Apple Inc. is to deliver customized products by recognizing the wants and preferences of the customers. It is due to the unique features of Apple
and along with its presentation which continues to challenge the competitors in terms of smartphones, computers, laptops and television. Further, Apple Inc. is able to dominate the competitors even in terms of trademark and
and. It is Apple Inc. which is able to present an innovative mobile phone to the customers which has more features and clarity compared to the smartphone devices with the introduction of revolutionary iPhones and Apple store. Thus, it helped in transforming the future of mobile media and in introduction of computing devices such as iPad (Investopedia, 2018). Hence, it is the best-selling product introduced by Apple and this revolution will help in
inging sustainability and leave a permanent mark on the personal device equipment and technology.
Apple Inc. was able to deliver a product to the customers which is of high value and introduced a tagline “Think Different”. It was Macintosh devices introduced by Apple which became a symbol of high status and individuality for the users of the product. Further, Apple was able to introduce themselves in the market as a company delivering cutting-edge technology and a revolutionary company in the field of personal devices (Lee & Soon, 2017). Apple is able to rise with introduction of new products in the marketplaces and able to retain and acquire wide assorted customers globally. Most of the customers of Apple products and services are the teenagers and the youths. Further, the investors and shareholders of Apple Inc. are able to earn huge returns in the form of dividends as the Apple share continues to introduce new and innovative products and become the largest company in terms of market capitalization (Diehl, 2016). As of January 2019, the market capital of Apple was $700 billion (Eagle, 2022). Apple Inc. have introduced new and professional devices for the youths as well as for professionals. It is the shiny design of the Apple products combined with unmatched features is what attracts the existing as well as the new customers. The popularity of the Apple Inc. is not only in computer devices but also in the smartphone industry. The high-quality and unique featured iPhones with a 2.25 year of replacement cycle have been able to sell approximately 217 million units from the replacement dynamic alone. Further, most of the demand of these iPhone from the replacement dynamics which was almost 50% was from the US and Chinese market. It was around 35% of the shipment for iPhone in China while 24% for the US market (The Economic Times, 2015)
The demographics of Apple Inc. is the age of the customers, the status and the background they come from and the ethnicity globally. Apple Inc.’s has been dealing in the business of personal devices more than three decades and thus have been able to increase their revenue. This allowed them to grow throughout United States and worldwide. The company under the leadership of Steve Jobs have invested billions of dollars for edification of data centers and erect facilities and footmarks in different states of US such as Nevada, Arizona and North Carolina. Further, they have recently marked their presence in the state of Iowa. It will be Apple’s first store in the state and the renovation and construction will be completed within 5 months (Apple Insider, 2016). Not only Apple Inc. manufactures the best quality products to the customers but also invested in building training centers for the unemployed youth so that they can avail the employment opportunities in Apple Inc. throughout US. Further, there are more than 154000 employees who works in Apple Inc. and are devoted to edifice the best quality products globally (Laricchia, 2022). The company manages its subcontractors and the vendors who supplies the components or technical knowhow for the production of Apple products are the internal customers of Apple Inc.
ing the expenses toward taxes, payment of wages, Apple Inc. have planned to contribute than $350 billion over the next 5 years towards the development of US economy. Further, Apple Inc. enhances its value by introducing new and innovative marketing techniques and uses different effective methods for making a well-integrated relationship with the customers even if parted by remoteness. The company creates its value by emphasizing on building personalized relationship through human interactions rather than constantly communicating through electronic devices. Further, the price of the Apple products is slightly higher than the competitors yet it’s the unique and numerous features combined with state-of-art sophisticated technology which helps to satisfy the customers. There are technologies introduced by Apple where the Android smartphone can be converted to an Apple iPhone. Hence, it’s the loyalty and trust towards the Apple products and the word of mouth which have helped to
ing in new customers for Apple. It is a quote from CEO Tim Cook which stated that it’s believing in the power of American imagination or ingenuity which the company is focusing on and hence trying to invest in creation of new job opportunities for the unemployed youths. This is a reflection of commitment of Apple Inc. where it wants to develop a subsidiary where unemployed youths can earn a living by working for the Apple subsidiary. Thus, through this success stories Apple Inc. was able to build a long...