Attached is Marketing case study for a (fictitious) new martial arts gym starting up in London, ON....

Question

Attached is Marketing case study for a (fictitious) new martial arts gym starting up in London, ON. Projects will be graded based on completeness of answers and overall clarity and professionalism. Projects should use 1 ½ line spacing, with a 12 pt. font and should include a cover page with the full names of all contributing group members. Answers to the sections should be numbered and delivered in the order presented. Where appropriate, outside research is required to answer the question properly. Students who do not provide valueadded research will not be graded favorably. All outside sources of information must be properly cited using APA format, including a References page. Students not familiar with the use of APA to cite sources should see the “Academic and Writing Resources” section of the FOL course site for reference material. Accurate spelling, grammar, language, and wording are evaluated so please proof read your work before submission.Based on your review of the case, complete the following sections of a draft Marketing Plan for the new martial arts gym. Maintain the section numbers and headings below. Include a report cover page listing the full names of all contributing group members. This section of the report should be approximately 3 pages in length. 4.0 Segment Analysis. The possible audience segments have been defined for you in the case. Pull relevant data from the case and complete the chart below, selecting the segments you feel offer the best opportunity for success. Relevant data from the case should be included in the chart. Additionally, the investigation should include an analysis of each segment and a discussion of what would need to be done to satisfy each of these segments if they were chosen as a target market

Jose · Accepted Answer

The University of Queensland
1
BUSINESS  
BUSINESS
Case Study Analysis  
Individual
Lecturer:
Student Submitting:
Due Date: 18/03/2020
Abstract
The business managers have to develop effective marketing plans for introducing new products and services. The business managers also have to consider the needs and preference of the target market, while framing the marketing plan. A marketing plan is influenced by both internal and external factors. In the process of marketing, there are various barriers to the marketing plan and hence the same would require a considerable amount of efforts to be taken from the larger segment of the market. Unless the organisation can achieve all the requirements of the hotel management it would
not be able to implement the required control and procedures (Berg et al 2016). The overall business structure would involve various issues and the same would lead to control over the market forms. It has been seen that the business of the organisation is such which can ensure proper control processes and that would also invite some litigations and issue to be resolved by the company. Concerning the development of the company, it would be better to ensure that the consumer would be satisfied with the service of the company. In this research paper, we are analysing the Marketing Plan for the new martial arts gym, we are also analysing the consumer decision process criteria for getting a clear cut idea about the new plan. For starting a new martial arts gym, we have to conduct deep research and we also required the support of the employees for providing better services to the customers.
4.0 Segment Analysis
For the new martial arts gym, we have to identify different market segment and we have to develop productive strategies and plans for effectively attracting each segment. The primary, secondary target of the new martial arts gym includes;
1. Health Nut
2.

Attached is Marketing case study for a (fictitious) new martial arts gym starting up in London, ON. Projects will be graded based on completeness of answers and overall clarity and professionalism....

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