Microsoft Word - HOS802 A1 - Individual Report.docx Page 1 of 4 Subject Title Hospitality Management Simulations Subject Code HOS802 Assessment Title Assessment 1 – Individual Report Learning...

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Attention: Can you do Park Hyatt Sydney please and these are some more instructions








  • Choosea hotelof an international hotel chain:NOT a hotel chain or a hotel brand

  • Conduct apositional analysisusingany two
    modelse.g. PESTLE, SWOT, Porter ‘s Five Forces: UseTEMPLATE


  • Recommendationsfor hotel manager: Hotel will bemore competitive

  • Followreport structure:See theAssessment briefon the Moodle

  • At least3 scholarly references(APA)


  • Analyticalreport:NOT descriptive





Microsoft Word - HOS802 A1 - Individual Report.docx Page 1 of 4 Subject Title Hospitality Management Simulations Subject Code HOS802 Assessment Title Assessment 1 – Individual Report Learning Outcome/s (found in the Subject Outline) 2 & 3 Assessment type Individual Weighting % 20% Word count 1,500 words (+/- 10%) Due day & date Friday of Week 5 (before 5pm) Class submission Lecture ☐ Tutorial ☐ Submission type Paper copy ☐ Turnitin ☒ Format / Layout of Assessment Report: ICMS Cover Page Table of Contents Executive Summary Introduction Findings Conclusion Recommendations Reference List Appendices ☒ ☒ ☐ ☒ ☒ ☒ ☒ ☒ ☐ Assessment instructions Position Report Instructions For this assignment you will need to write a 1500-word position report on an international hotel chain, taking into consideration the strategic and tactical management decisions that they would need to take to increase their market share, and analyse any available financial and economic data to inform managerial decisions. This report should explore the current situation this hotel chain is in. You should utilise at least two theoretical models in your positional analysis (e.g. PESTLE and Porter’s Five Forces Analysis). Present your findings as a research report (1500 words) using the following structure: • Cover page: Your name, MGT802 and the title of the report: this should be a concise description of your report • Table of contents: list all major sections with page numbers Page 2 of 4 • Introduction: Cover the Background (what has come before the report to make it necessary for you to write it?), Aim(s) (what is the main aim(s) of the report?) and Scope (how will you cover this aim(s), discuss sections and what will and won’t be covered). • Main body: This should explore the current position your chosen international hotel chain is in (utilising the theory covered within the subject matter of the course). Under each theoretical model you use to analyse the position of your chosen company, you should offer some practical recommendations for ways in which they can improve their current situation. There need to be regular in-text referencing to support your writing. • Conclusion and recommendations: Using the literature write a short summary of your findings as well as some concise and practical recommendations for further research on the subject matter discussed in your report. • Reference list: use the APA referencing system. Please note the following important points: • The report should be in a clear, easy to read font, 12-point size, with 1.15 spacing. Overall presentation should reflect the appropriate business format. • Unreferenced reports, or those that do not include a minimum of five (5) references, will receive a grade of 50% or less. The quality of your references will impact your grade (at least three (3) of your sources should be scholarly, i.e. peer-reviewed academic journal articles) • Descriptive papers (i.e. not critical) will receive a grade of 50% or less Readings for the assessment The text and all relevant journals found through the Academic Databases (found via the ICMS Library and MyAthens (EBSCOHost). Grading Criteria / Rubric See below ASSESSMENT BRIEF___________________________________________________ Page 3 of 4 Assessment Attributes Fail (Unacceptable) 0-49% Pass (Functional) 50-64% Credit (Proficient) 65-74% Distinction (Advanced) 75 -84% High Distinction (Exceptional) 85-100% (Grading Scheme) Fail grade will be awarded if a student is unable to demonstrate satisfactory academic performance in the subject or has failed to complete required assessment points in accordance with the subject’s required assessment points. Pass is awarded for work showing a satisfactory achievement of all learning outcomes and an adequate understanding of theory and application of skills. A consistent academic referencing system is used, and sources are appropriately acknowledged. Credit is awarded for work showing a more than satisfactory achievement of all learning outcomes and a more than adequate understanding of theory and application of skills. A consistent academic referencing system is used, and sources are appropriately acknowledged. Distinction is awarded for work of superior quality in achieving all learning outcomes and a superior integration and understanding of theory and application of skills. Evidence of in-depth research, reading, analysis and evaluation is demonstrated. A consistent academic referencing system is used, and sources are appropriately acknowledged. High Distinction is awarded for work of outstanding quality in achieving all learning outcomes together with outstanding integration and understanding of theory and application of skills. Evidence of in-depth research, reading, analysis, and original/creative thought is demonstrated. A consistent academic referencing system is used, and sources are appropriately acknowledged. Knowledge and Understanding 50% Limited understanding of required concepts and knowledge. Key components of the assignment are not sufficiently addressed. Adequate knowledge or understanding of the field or discipline. Resembles a recall or summary of key ideas. Often confuses assertion of personal opinion with information substantiated by evidence from the research/course materials. Thorough knowledge or understanding of the field or discipline/s. Supports personal opinion and information substantiated by evidence from the research/course materials. Demonstrates a capacity to explain and apply relevant concepts. Highly developed understanding of the field or discipline/s. Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Well demonstrated capacity to explain and apply relevant concepts. A sophisticated understanding of the field or discipline/s. Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Mastery of concepts and application to new situations/further learning. Content and Purpose 20% Does not meet minimum standard. Lacks a clear focus with large sections of unnecessary or irrelevant Meets minimum standard. Adequately defined focus and content with alignment to the Tourism and Progressing beyond minimum standard. Broad focus with most content clearly aligned to the Tourism and Hospitality industries. Mostly Significantly exceeds minimum standard. Clear focus with minimal unnecessary or irrelevant information included. All content is clearly Outstanding standard and exhibits high levels of application. Consistently demonstrates a systematic and critical ASSESSMENT BRIEF___________________________________________________ Page 4 of 4 information included. Content is disjointed and does not align to distribution in the Tourism and Hospitality industries. Hospitality industries. relevant academic sources used. aligned to the Tourism and Hospitality industries. All academic sources used are relevant understanding of content and purpose of the assignment. All academic sources used, showing depth of content and purpose. Structure 10% Discussion points do not flow smoothly or logically, no connection between ideas. Paragraphs not well used or lacking structure. Minimal structure evident however applicable points loosely connected. Limited use of paragraphs. Good structure evident with some applicable points presented in a logical order. Paragraph structure used throughout. Very good structure evident with most applicable points presented in a clear and logical order. All paragraphs are well organised. Excellent structure evident with all applicable points presented in a clear and logical order. Paragraphs well defined and organised to a very high quality. Research & Referencing 10% Insufficient evidence of research. Insufficient academic sources used. Sources of information not referenced using the APA style. Limited evidence of research. Minimal academic sources use. Many errors in APA referencing style. Good evidence of research and academic sources use. Few errors in APA referencing style. Clear evidence of research. Several high-quality academic sources used. One or two errors in APA referencing style. Evidence of in- depth research.

Answered Same DayAug 27, 2021MGT802ICMS (International College of Management Sydney)

Answer To: Microsoft Word - HOS802 A1 - Individual Report.docx Page 1 of 4 Subject Title Hospitality Management...

Akash answered on Aug 27 2021
126 Votes
Running Head: HOSPITALITY MANAGEMENT SIMULATIONS    1
HOSPITALITY MANAGEMENT SIMULATIONS    8
HOSPITALITY MANAGEMENT SIMULATIONS
SUBJECT CODE: HOS802
NAME: _____________________
ASSESSMENT 1 – INDIVIDUAL REPORT
Executive Summary
The assignment is based on the regal hotel in Sydney named the Park Hyatt. The hotel is one of the topmost renowned hote
ls in the whole world and the content talks about its competition, its position in the market and gives a thorough analysis on the subject. Hyatt is so famous that it is a brand in itself and the upcoming sections will discuss its positional analysis using SWOT and PESTEL and make recommendations based on it.
Table of Contents
Executive Summary    2
Introduction    4
Findings    4
Positional Analysis    5
Using SWOT Analysis    5
Using PESTLE Analysis    6
Conclusion    7
Recommendations    7
References    8
Introduction
The Park Hyatt is one of the leading hotels, which is located in Sydney, Australia. The hotel is situated at the Sydney harbor and right in front of the Sydney Opera House. It even provides rooms that have the views of the opera house. It is a luxurious hotel that offers a wide variety of foods, beverages of multiple cuisines, air-conditioned rooms, pools inside and outside, free Wi-Fi and easily accessible parking spots. It is a five-star hotel belonging to the Hyatt Group Hotel Chain. Hyatt Group is the ninth largest hotel chain in the world and it caters to every individual with the same elegance.
It also takes care of numerous events such as business conferences, parties, or promotional events on a daily basis. The position Hyatt holds in the hotel industry and in the market is huge in terms of reputation and exclusivity. The competition is equally difficult for the hotel at this level. Now it is looking for ways to boost up their customer satisfaction and customer loyalty in order to increase their market share. The first and foremost step is to look at their current situation and to analyse the various aspects of their management.
Findings
Hyatt Group is in the ninth position of the top ten leading hotel chains in the international platform. It holds a huge market share in the industry and immense reputation for its services in the industry for more than half a century. The Park Hyatt Sydney is currently holding the top position in terms of value in the city. The business owner is considering taking new decisions regarding its strategic and marketing management to produce more revenue than ever.
Being in the hotel industry, the major thing to always notice first is its hospitality management. Hospitality means catering to every single customer and providing them with everything they need to the utmost satisfaction (Yue & Xu, 2018). The business has earned its image because of this and which is why the customers are bound to come back for their magnificent services and products.
In order to boost up the current revenue, the management team has to look at their present strategies and make necessary changes in them and to utilize the existing strategies to get the maximum outcome. When a customer looks for hotels to stay at, they look at certain attributes such as service expense, room expense, courteous staff, 24-hour facilities and many more, and based on that they make a decision. Now, these are some straight forward and simple attributes while there are more, which cannot be understood so simply by the customers.
There is the location of the hotel, convenience, brand name,...
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