Attention: On what do stakeholders, especially employees, focus their attention? Responsible managers, for example, can create the appropriate focus by praising employees’ organizational performance,...

Attention: On what do stakeholders, especially employees, focus their attention? Responsible managers, for example, can create the appropriate focus by praising employees’ organizational performance, criticizing aspects of their unethical behavior, and communicating sustainable, responsible, and ethical organizational values to stakeholders as a whole. By redirecting stakeholder attention to organizational values, leaders will encourage responsible management throughout the organization and direct attention to sustainable objectives and values.