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Running Head: ORGANIZATIONAL LEADERSHIP COMMUNITY PROJECT    1
ORGANIZATIONAL LEADERSHIP COMMUNITY COLLABORATION PROJECT    2
UNIT 9 LEADERSHIP COURSE
ORGANIZATIONAL LEADERSHIP COMMUNITY COLLABORATION PROJECT OF THE AMERICAN RED CROSS SOCIETY
Table of Contents
Introduction    3
Examination of Leadership Theory    3
Values of the Behavioral Theory    4
Literature Review of the Theories and Models in Practice    4
a) Preliminary Research    4
b) Search Strategy    5
c) Cited Literature    5
d) Analyzing Result    5
e) Test & Methods    5
PESTEL Analysis of American Red Cross Society    5
Outline of Leadership Plan    7
Recommendations    10
Conclusion    11
References    12
Introduction
The American Red Cross society is a non-profit organization which is established to provide humanitarian services. The services include providing emergency assistance along with the disaster relief and preparedness in the United States. The mission of the American Red Cross is to help the people who suffer during the emergency or crisis situation occurs if any. The helping hand come from many voluntary workers who are associated with the society and willing gets ready to offer their help to the people in crisis. The society is guided by the seven fundamental principles such as humanity, imparity, independence, neutrality, unity, voluntary service and universality. The society is dedicated to offer their service all across the US boundaries (American Red Cross, 2020).
Examination of Leadership Theory
In this article the chosen theory is the behavioral theory. Mc Huron, Costa, Schwarz and Mangel (2017) have discussed that behavioral theory is about the representation of the behavioral aspect of any person. This aspect or the attitude is the representation of how a person interacts with another person and the action they take during that approach. There are two kinds of the behavioral theory which are task behavior and relationship behavior. Holland (2016) elaborated that the task behavior is associated with the goal accomplishment of the organization which is by helping others in accomplishing their goals.
However, the relationship behavior deals with the helping a person who feel comfortable with themselves by following a leader and that help them to face any kind of situation wither being individual or in group. Behavioral theory is the way through which both the traits are being combined together to work in an effective manner. In the Red Cross Society the behavioral theory is much applicable as the society deals with the interacting and helping the people. Therefore the manner in which they behave will lead to provide the service that is needed to be provided.
Values of the Behavioral Theory
The behavior of any leadership theory is based on the values that define the effectiveness of any leadership theory. Goh, Ritchie and Wang (2017) have elaborated that there are five value proposition or behavior that is carried by the leader. The first one is to behave in a honest manner. The integrity is the aspect which defines the character and the way the person will execute the work. The next behavior is the commitment. For any work to accomplish it is very important to represent the potential and capacity to work. The third aspect is the reliability.
This is important as this character will determine that the person can be trusted or counted for the consistency in work and performance. The fourth aspect is the manner in which the person shows initiative and the action the person is taking. The fifth and the last one is the way the person is cooperating or behaving with others to work together to accomplish mutual organizational goals. The behavioral value as mentioned is going to aid the workers a lot while delivering their services. These characters or value proposition of the workers or members will ensure the trust of people upon the Red Cross Society and they will approach for the help from the organization.
Literature Review of the Theories and Models in Practice
a) Preliminary Research
American Red Cross Society is a humanitarian social service organization. The society is committed to provide the relied during the moment of crisis or any kind of emergency situation faced by the people. As mentioned by Schewe and Ferrarotti (2020) the behavioral aspect is important as that will help in providing the best service by the society. It has been seen that many of the volunteers are from the elite background and they are willingly providing their services without any profit or expectation of benefit.

b) Search Strategy
The search strategy that...