Background Information:</o:p> Imagine that you are the marketing manager for a company and your role is to develop a marketing strategy for a particular product that is a new product for the...

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Background Information:

Imagine that you are the marketing manager for a company and your role is to develop a marketing strategy for a particular product that is a new product for the same company. For example:

· Diet Coke is now available as Vanilla Diet Coke.

Your task is to create a marketing strategy for Nivea skincare products which will be introducing a new sunscreen product.

Requirements:

1. Describe the brand – what is the new product?

2. What is your objective with this new product?

3. Who is the primary and secondary target market?

4. Who is your main competitor and describe their product.

5. Develop a marketing strategy for the product using the marketing

mix, that is, list what you intend to do for:

a. Price

b. Product

c. Place

d. Promotion

6. Which of the above 4Ps do you think will be the most influential initially on your product?

Instructions to Follow:

1. This is an individual task.

2. Word limit is 750 words.

Answered Same DayFeb 25, 2020

Answer To : Background Information:</o:p> Imagine that you are the marketing manager for a company and...

Ckreta answered on Feb 27 2020
69 Votes
Marketing Strategy
Contents
Assignment    3
References:    6
Assignment
Answer 1
Nivea is a personal care company that engaged in the production and
selling of body care products. The company is established in the year 1911 and is a Germany based company. It produces a variety of skin care product like body lotion, shaving cream, moisturizer, anti tan cream and sunscreen lotion .Beiersdorf is the parent company of Nivea. The company has a good reputation among the personal care industry of the world and is popular worldwide (Blakeman, 2018).
Answer 2
The Nivea is planning for introduction of a new product in the market. It will be a sun screen lotion and the objective behind introduction of this new product is to introduce a sun screen lotion better than others available in the market and which will be suitable for all skin variant.
Answer 3
The sun screen lotion is mostly used in the geographical area where the temperature is high and places which have beaches. The target for the new sunscreen lotion will be primarily the female section residing in the hot areas and secondary target will be men. The main reason for concentrating more on female sector is because they are more conscious about their skin care as compared to men (Tomczak, 2018).
Answer 4
The main competitors of Nivea are as follows:
1. Vaseline
2. Ponds
3. Lakme
4. Johnson & Johnson
Answer 5
The marketing strategy for the marketing of the new product will be based on the survey that is...
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