Based on the case study, link porter's value chain model and identify the primary and secondary activities, explain each of them with subheadings. Also, you should explain the value created by this model with respect to the case study, give recommendations and conclusion. References should be at least 6
Microsoft Word - Latureae-BriefingDoc.docx Latureae-BriefingDoc.docx 1 September 16, 2018 Introduction Latureae is a health and wellness company with a difference, bringing wellness to everybody. Latureae was established in 2000, at the start of the new millennium which, the firm believes, was a great sign for a bright future in wellness. With a national manufacturing, distribution, and an advisory arm and a strong culture for education and customer engagement, Latureae is well placed to service the wellness needs of all Australians. It develops products and services to deliver a natural approach to health, based on in-depth expertise in vitamins, minerals, herbs and nutrients. Objectives Strategic organisational objectives are to: • become a leader in the market through new innovations and product development • maintain employee skills levels to grow the skill base through training and mentoring • contribute to sustainable development, health and welfare of the communities we operate in • maintain competitive edge by increasing market share. Operational objectives– over the next 12 months: • Generate a 15% growth in revenues and earnings with a sustained marketing approach. • Reduce employee turnover by 25% by introducing a new employee assistance program. • Increase online sales volume by 15% in the next 12 months by increasing/developing social media campaigns. • Reduce packaging use by 20% over the next 12 months. • Examine and redevelop data management to take the business forward into the next 5 years. Who are we? The following organisational chart details the hierarchical make-up of the Latureae company. Latureae-BriefingDoc.docx 2 September 16, 2018 Customers Our main corporate customers are supermarkets, specialist health food stores and health care professionals who work with patients and clients to maintain wellness. We also have an ecommerce income stream for more mainstream products which don’t need as much professional support. We serve around 100,000 customers every week and value every single one. We know they have endless choices about where to spend their health dollar, we must work hard to reward their loyalty. Suppliers We work with local and national suppliers to gather the most sustainable, raw ingredients with the integrity required to maintain our high production standards. We have over 2,000 suppliers currently with different levels of organic status and supplier accreditation. What’s in our future? According to Startup Health, a leading New York City-based accelerator and networking platform, 2014 was dubbed as “the year digital health broke out”. A record year for funding with $6.5 billion invested in new healthcare ventures, a 125% increase over 2013. http://healthitmhealth.com/2016-year-digital-health- bubble/ Accessed 14/9/18 CEO - Edward Karing COO - Oscar Seng CFO - Francis Kipi Receivable Payables Payroll CMO - Mark Fung Head of Sales - Santos James Supermarket clients Retail clients Production Manager - Percy Ramos Development team Procurement Quality Head Customer service - Cat Abdul Supermarket clients Retail clients People and Teams - Pia Tancred CIO - India Gonzales Senior Business Analyst - Saul Bryant Latureae-BriefingDoc.docx 3 September 16, 2018 What does this mean for Latureae? Latureae’ s wide portfolio means we are ideal to meet the community need of these hot topics into the medical mainstream: • health reforms which disrupt business models • an aging population who are demanding more (and better) care • the adoption of technology — such as wearables • practitioner only healthcare options. In line with our mission of - Wellness for everybody – we plan to develop: • a new professional product range • an updated ‘Accessible’ product range for every day wellness and beneficial health supplements for the whole family. Microsoft Word - MIS-Assign1-v.1.0.docx MIS500-Assign1 Page 1 of 3 ASSESSMENT BRIEF Subject Code and Name MIS500 Foundations of Information Systems Assessment Assessment One – Information Systems Critical Analysis Individual/Group Individual Length 1500 words Learning Outcomes This assessment addresses the following subject learning outcomes: a) Critically analyse enterprise information systems and requirements in the context of the contemporary business environment Submission By 11:59 PM AEST/AEDT Friday of Module 2 (week 4) Weighting 20% Total Marks 20 marks Context: The assessment suite in this subject is built on top of skills you are building in your learning activities. Although the learning activities do not carry any assessable weight by themselves, completing them and seeking input from your peers and the learning facilitator is essential for you to achieving a positive result in the subject. Before beginning this assessment, be sure that you have completed the learning activities in the modules one and two. Instructions: Access the Latureae Briefing Document. Latureae is the case study briefing for this assignment. Consider and identify the primary and secondary activities in the Latureae busness model. Identify any sub-activities for each primary and second activity. For each of them, determine which specific sub-activities create value. Then identify links between the value-creating activities and sub- activities. Using Porter’s value chain model, present your identified major activities and sub-activities in the Latureae business model. Make recommendations to the Latureae management on how they can enhance or maximise the value offered to ‘customers.’ There is no required format for the assessment. Students should use initiative and be sure to conform to the APA referencing style, making use of external sources as appropriate. Be sure to bookend your assignment with an introduction and conclusion as well as a list of references that make considerable use of the Torrens University library and databases. MIS500-Assign1 Page 2 of 3 Submission Instructions: You are expected to begin this assessment when you begin the trimester. Be sure to keep several drafts of your work as well as your notes and any sources you used to draw on in preparing it (hint: Michael E. Porter, should be among your references). Extensions will be considered only in extenuating circumstances where the student has applied before the due date. At that point, students are required to provide the latest draft, in case the extension is not granted. Students are responsible for keeping appropriate back-ups and drafts of their assignments and to submit the correct version. Torrens University Australia policies apply to the preparation and submission of this assignment. MIS500-Assign1 Page 3 of 3 Learning Rubric: Assessment One Assessment Criteria Fail (Unacceptable) 0-49% Pass (Functional) 50-64% Credit (Proficient) 65-74% Distinction (Advanced) 75 -84% High Distinction (Exceptional) 85-100% Identification of Primary and Secondary Activities in the Business Model 30% The focus for this criterion cannot be seen in the assignment. The student seek help from the learning facilitator. The identification of primary and secondary activities is passable, but more work is needed to focus on business models. Good insight demonstrated in the identification of primary and secondary activities in the business model. Very good insight demonstrated in the identification of primary and secondary activities in the business model. Exceptional insight demonstrated in the identification of primary and secondary activities in the business model. Identification of Links between Primary and Secondary Activities in the Business Model 30% The focus for this criterion cannot be seen in the assignment. The student should seek help from the learning facilitator. The identification of links between the primary and secondary activities is passable but more work is needed to focus on the business value. Good insight demonstrated in the identification of links between the primary and secondary activities in the business model. Very good insight demonstrated in the identification of links between primary and secondary activities in the business model. Exceptional insight demonstrated in the identification of links between primary and secondary activities in the business model. Presentation of Assignment, Strength of Recommendations 20% The presentation and/or recommendations may need additional work. The recommendations may need further tracing back to the analyses. The presentation is average, and the recommendations can be seen to trace back to the preceding analysis. Good presentation with appropriate recommendation presented. Very good presentation with insightful recommendations. An exceptional assignment presentation with exceptional and insightful recommendations that are to be commended. Use of External Sources 20% Work is needed here to incorporate external sources into the report. The student can be seen to have tried to integrate external sources into the report. Further work is needed and the student should consult a librarian to build their skill base. Some external sources are used. Attention should be given to the strength of the sources, the criticality the student shows or the style the student is using to cite or reference them. A number of high-quality external sources have been incorporated into the report and the references are in the APA format. Several high-quality external sources have been incorporated into the report; the student has been critical of them and the references are in the APA format.