Based on the Macy’s case, find out their Competitive Advantage and VRIO- Chapter 3 Identify a minimum of 3 resources, 3 capabilities and 2 priorities of the case company. Assess the potential of each...

Based on the Macy’s case, find out their Competitive Advantage and VRIO- Chapter 3

Identify a minimum of 3 resources, 3 capabilities and 2 priorities of the case company. Assess the potential of each to create sustainable competitive advantage based on the criteria found in Figure 3.2 and 3.3, and Tables 3.1 and 3.2). Your assessment should identify dynamic capabilities and whether the firm can achieve sustainable competitive advantage with any of these factors. Be sure to identify the strategic implications.

SOURCES: All data must comeonly from the case itself.Therefore, the citations for this will be from four possible sources in the following formats: from the case use (Case, page number), from the textbook use (Text, page number), from your instructor’s slides (Week x, slide number) and from your Appendix use (the numbered section, e.g. 1.2)