Begin your paper with: your original thoughts and propositions (which you initially shared in discussion forums)regarding: 1) generalized consumer expectations about sales encounters, 2) the...

Running Head: BUYING BEHAVIOUR         1
BUYING BEHAVIOUR         2
BUYING BEHAVIOUR
Table of Contents
Customers previous experience influence their buying behaviour    3
Own level of trust vs. scepticism in sales encounters    3
Impactful marketing mediums in modern scenario    3
Sales strategies for younger generation    4
Sales strategies to encourage long term customer loyalty    4
Trends in social media and online selling is gaining relevance to sales professionals    4
Do today's consumers trust word of mouth, user generated content and buzz marketing    5
Top five most important Sales strategies in tomorrow's technological age    5
References    6
Customers previous experience influence their buying behaviour
A previous sales experience with a sales person or the overall sales experience has a huge effect on the buyer decision making process. Customers tend to rely on their previous experience to do a repeat business with the company. For example, A buyer visits a clothing store, if the salesperson is not attentive to the customer’s needs, say helping with the size or informing about the options available (Hoskins, 2016). The customer would not go for a repeat purchase with the company as they will remember having a bad experience on their previous visit and would look for other options available.
Own level of trust vs. scepticism in sales encounters
To my own experience companies relying on fancy words making big commitments are fluke in their nature of business. I would like salespeople to understand the need and provide a solution only if they have one rather than making commitments which are actually not met. This would create a bad experience and the transaction can be a burden not meeting the expected standard.
Impactful marketing mediums in modern scenario
The world of marketing has become competitive more than ever thus to support sales marketing needs to be through platforms that are engaging and have potential crowd. The demographics of the target market needs to be understood to choose the correct platform (Ampofo Yabani &...