Below you will find the link to the case that you need to read. .hbsp.harvard.edu/cb/pl/ XXXXXXXXXX/ XXXXXXXXXX/ecf017087aea43318b9137fbd397efbb”>https://cb.hbsp.harvard.edu/cb/pl/ XXXXXXXXXX/...

Below you will find the link to

the case that you need to read.

.hbsp.harvard.edu/cb/pl/30223646/30223844/ecf017087aea43318b9137fbd397efbb”>https://cb.hbsp.harvard.edu/cb/pl/30223646/30223844/ecf017087aea43318b9137fbd397efbb

After

reading the case please answer the following questions with no more than 500

words.

LEGO:

1. What led the LEGO Group to the

edge of bankruptcy (by 2004)? Please focus on the management moves during the

“growth period that wasn’t (1993-98) and the “fix that wasn’t” (1999-2004).

2. Why did Knudstorp’s turnaround

strategy work? In your opinion, which actions taken were

the most effective? Which actions were the least effective?

3. Should LEGO launch the new line of

board games?

4. What other growth strategies would you recommend to the CEO?