Case Study Analysis
BIZ301_Assessment 1_Case Study Page 1 of 5 Task Summary • To develop an understanding of how innovations are conducted in organizations. • Understand the process and methodology of bringing innovative products and solutions to the market. • Develop an understanding of how customers play an important role in the development of innovative market-based solutions. • To demonstrate your understanding of the theories from the subject modules as applied to the case study. Please refer to the Task Instructions for details on how to complete this task. Context Innovation and creativity are growing in importance in a very competitive business world. Organizations use various innovative methods and techniques to ensure competitive advantage within their industry and to meet their customers’ needs. ASSESSMENT 1 BRIEF Subject Code and Title BIZ301 Organizational Creativity and Innovation Assessment Case Study Analysis Individual/Group Individual Length 1,200 words +/‐ 10% Learning Outcomes The Subject Learning Outcomes demonstrated by successful completion of the task below include: a) Differentiate between the processes of creativity, innovation, and entrepreneurship. b) Identify organizations that develop and foster the processes, practices, and attributes for creativity and innovation. c) Explain the implications for organizational strategy, when developing a culture of creativity and/or innovation. Submission Due by 11:55pm AEST/AEDT Sunday of Module 2 (week 4) For intensive (6 week) class: by 11:55p.m. AEST/AEDT Sunday of Week 2 Weighting 35% Total Marks 100 marks BIZ301_Assessment 1_Case Study Page 2 of 5 This assessment will encourage students to explore the methods and approaches undertaken by a leading organization. The aim of this assessment is to discuss and apply theoretical concepts from the modules of this subject towards evaluating the success of a chosen organization. Students are to select from ONE of the following organizations to research and apply the theory from the modules towards evaluating the role of organizational creativity and innovation in the organization’s success. PLEASE NOTE: Students who do not select from the following list of organizations will receive an automatic failure for the assessment. List of organizations from which to complete your Case Study Analysis and Report Lego https://www.lego.com/en Oberlo https://au.oberlo.com Curve https://www.curve.com/ OzHarvest https://www.ozharvest.org/ Task Instructions Students will review and analyze the chosen organization with theoretical models from the modules and produce a 1200-word report that responds to the following four questions: 1. Does the organisation operate in a blue ocean or red ocean? Justify your answer with a competitor analysis. 2. Identify and discuss how the organisation’s innovation has led to creative destruction. 3. Discuss and describe the convergence innovation that has been used by the organisation to enable it to provide the products/services it sells? 4. Has the organization used Design Thinking as part of their success? Justify your answer. Suggested Outline & Content of your Report: a) Cover Page – subject name, assessment name, student name, ID b) Executive Summary c) Table of Contents d) Introduction e) Discussion - answer to the 4 questions listed above. f) Conclusion g) References – minimum of 5 ACADEMIC REFERENCES You are encouraged to use tables, charts and images in your report. Please note that the cover page, executive summary, references, appendices, tables, charts, and images do not form part of the word count. Referencing https://www.lego.com/en https://www.curve.com/ https://www.ozharvest.org/ BIZ301_Assessment 1_Case Study Page 3 of 5 It is essential that you use appropriate APA style for citing and referencing research. Please see more information on referencing here in the Academic Writing Guide found via the Academic Skills website. Submission Instructions Submit your research report, by clicking on the Assessment link, in the main navigation menu in BIZ301 Organisational Creativity and Innovation. The learning facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades. Submission of the assessment must be in word format, as well as submitted via SafeAssign. Academic Integrity All students are responsible for ensuring that all work submitted is their own and is appropriately referenced and academically written according the Academic Writing Guide. Students also need to have read and be aware of Torrens University Australia Academic Integrity Policy and Procedure and subsequent penalties for academic misconduct. These are viewable online. Students also must keep a copy of all submitted material and any assessment drafts. https://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_20163_1&content_id=_2498847_1&mode=reset https://library.torrens.edu.au/academicskills/apa/tool http://www.torrens.edu.au/policies-and-forms BIZ301_Assessment 1_Case Study Page 4 of 5 Assessment Rubric Assessment Attributes Fail (Yet to achieve minimum standard) 0-49% Pass (Functional) 50-64% Credit (Proficient) 65-74% Distinction (Advanced) 75-84% High Distinction (Exceptional) 85-100% Effective incorporation of the data from the case study 30% Limited understanding of the organization. Limited knowledge of different approaches or methods used by the organization to achieve their goals. Adequate understanding of the organization. Shows clear understanding of the different approaches or methods used by the organization to achieve their success. Good understanding of the organization. Identifies different approaches or methods used by the organization and is able to clearly link this with their success. Highly developed understanding of the organization. Clearly outlines the macro‐level strategies employed by the organization to demonstrate competitive leadership. A sophisticated understanding of the organization. Clearly outlines and integrates the key aspects of macro‐ and micro‐level attributes of the organization’s product innovation, people, and customer/market need. Knowledge, understanding and application of appropriate theory from the course modules 30% Limited understanding of required concepts and knowledge, and no theory from the modules used or applied. Often conflates/confuses assertion of personal opinion with information substantiated by evidence from the research/course materials. Supports personal opinion and information substantiated by evidence from the research/course materials. Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the course materials and extended reading. BIZ301_Assessment 1_Case Study Page 5 of 5 Synthesis of case study data and theory from the course modules 20% Limited synthesis and analysis of the key information and theory. Limited application/recommen dation based upon analysis. Demonstrated analysis and synthesis of new knowledge with application. Shows the ability to interpret relevant information from the case study, to develop a list of approaches. Well‐developed analysis and synthesis, with application of recommendations linked to analysis/synthesis. Outlines the key aspects of the innovative approaches taken by the organization. Thoroughly understands the approaches of innovation taken by the organization and its impact on the success of the company. Is able to attribute the approaches to the continued development of innovative products. Highly sophisticated and creative analysis of the approaches used. Is able to link the approaches used and their impact on society. Able to identify other organizations that may use these approaches to remain competitive. Delivery of a professionally structured, written and presented document 20% Poorly structured document that is difficult to understand and not well presented. Acceptable structure and presentation and adequately written. Information, evidence, and explanations are well structured and presented. A mostly clear flow to the investigative approach. Line of reasoning is easy to follow. Information, evidence, and explanations are well structured and presented. Very clear flow to the investigative approach. Line of reasoning is logical, insightful, and easy to follow. Effective use of graphics and supporting data to aid with communication. Expertly presented; the report is logical, persuasive, and well‐ supported by evidence. Demonstrates an excellent flow and professional approach to the investigation. Clear line of reasoning and approach is expertly delivered. Effective use of graphics and supporting data. Engages and sustains the audience’s interest in the topic. 1. Does the organisation operate in a blue ocean or red ocean? Justify your answer with a competitor analysis. 2. Identify and discuss how the organisation’s innovation has led to creative destruction. 3. Discuss and describe the convergence innovation that has been used by the organisation to enable it to provide the products/services it sells? 4. Has the organization used Design Thinking as part of their success? Justify your answer. Competition, Creative Destruction and Convergence Innovation BIZ301 - Organisational Creativity and Innovation WEEK 2 Subject Overview Your Assessments Sunday, 26th June Sunday, 24th July Sunday, 14th August Assessment 1 4 Creativity – ‘the use of imagination or original ideas to create something’ (oxford dictionary, 2020) Innovation - ‘someone who recognises opportunities and converts them into marketable ideas’ (Kuratko, 2019). Entrepreneurship – ‘process of creating something new, VALUE that a customer will buy’ (Hirsch 2014) 5 Some definitions • A tool in entrepreneurship • Provides a business opportunity • Often addresses an unmet need • Unexpected success or even failure • Very focussed • Creativity is also innovative, but creativity does not always lead to something useful • Creative + Innovation = Entrepreneurship 6 Innovation and Creativity? Innovation is not new, it’s something that humans have being doing since the beginning of our