Brief: Organise research, understand the market & its evolutions, understand the impact of marketing decisions on a budget Build a financial strategy for your Brand extension evaluate the budget...

Brief:

Organise research, understand the market & its evolutions, understand the impact of marketing decisions on a budget

Build a financial strategy for your Brand extension

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  evaluate the budget needed for the launch & for the 3 first years

  
  


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  explain your assumptions, revenue expectation, retail prices & margin calculation

  
  


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  explain your marketing strategy impacts

  
  


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  Provide the 3 financial statements (Income statement, Balance Sheet & Cash Flow statement).

  
  

Please note that these forecasts are meant to be iterative. Therefore, as you move into the second part of the project with your IFP 2 you may need to adjust your forecasts.

Deliverables:

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  Organised & documented researched

  
  


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  Attention to details

  
  


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  use all the finance tools: General Journal, Income statement, Balance Sheet, Cash Flow statement to organise your data

  
  


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  Analyse and understand the retail industry & the customers, in order to make operational decisions

  
  


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  present your references, assumptions & decisions

  
  


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  excel/ numbers skills

  
  

Guidelines:

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  At least 30 slides (20 font) to introduce the concept, explain your assumptions & decisions & their impact on the finance & budget. Detail your conclusion & personal point of view. PROOF OF RESEARCH WITH REAL DATA.

  
  


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  Excel or numbers document with several tabs to detail your calculations & financial statements