BSBCRT512 Originate and develop concepts Task 2 – Performance and Skills Assessment Task summary This assessment task requires you to undertake market research relevant to a product or service...

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BSBCRT512



Originate and develop concepts














Task 2 –
Performance and Skills Assessment




Task summary


This assessment task requires you to undertake market research relevant to a product or service available in today’s marketplace.



This project requires you to complete the assessment tasks in a realworkplace (your current workplace can be used). If you are not working, select a workplace you are familiar with.




Required


You are required to demonstrate your ability to:



·develop, refine and implement a solution to address a workplace issue on at least one occasion.


In the course of the above, the candidate must:



·consult with stakeholders to identify workplace issue to be addressed within scope of job role and organisational policy


·generate potential ideas that provide innovative solutions to identified issues


·evaluate viability of ideas


·present ideas and information to others and reflect on responses


·refine chosen solution in response to feedback




Timing


1.You may review this assessment task at the commencement of your unit.


2.You may start this assessment in the first week of the term


3.Your assessor will advise you of the due date of this assessment via Canvas and you must submit by the due date.




Note:Failure to submit by the actual due date, will be marked as “Late” and recorded as an NYS.




Submit


This completed workbook and the report you prepare.


You may use templates from:



www.canva.com



www.monday.comor


templates provided by us in your resources.




Assessment criteria


For your performance to be deemed satisfactory in this assessment task, you must satisfactorily address all the assessment criteria. If part of this task is not satisfactorily completed, you will be asked tocomplete further assessment to demonstratecompetence.






Re-submission opportunities


You will be provided feedback on your performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task.



If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date.



You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal.



You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.







































Assessment Cover Sheet



Student name:







Student ID







Trainer’s Name:





Date Submitted:







Student declaration:



I declare that:


·I have read and understood all the information provided in relation to the assessment requirements to complete this unit, the instructions and the purpose and processes of undertaking this assessment task


·This assessment is my own work and where other’s works or ideas have been used, I have appropriately referenced or acknowledged them


·I understand that plagiarism is a serious offence that may lead to disciplinary action.



Student signature:














Task 2 – Performance and Skills Assessment












These three companies are searching for solutions to three different issues:



ØAngela’s Clothing Boutique – struggling to attract clientele in the 20-35 age range



ØRainy Days Activity Centre – parents have complained about the limited/repetitive program of activities for their children



ØGordon’s Burger Bar – wants to expand menu to include three new specialty burgers.



Choose ONE (1) company from above or your own workplace, and then complete the following tasks.





1.Research the market of your chosen company, identify any gaps in the current range of products, programs, processes and services, these gaps will help you develop new concept ideas.



From the information you have gathered in your research;


Develop TWO (2) new and innovative ideas to solve the company’s problem through exploration, analysis and critical thinking.











Concept 1.







Concept 2.















2.Using your own research to determine whether someone else is filling the gaps you have identified and/or are they investigating similar opportunities as those you have suggested.





















3.Rework your concept information into a draft proposal that you will present to a group. Consider the audience for your proposal, and ensure that you use suitable language and terminology.










Name of business:



Business needs:




Concepts:


1.



2.




Possible issues with concepts:




Benefits:




Objectives:




Deliverables:




Budget estimate:




Key stakeholders and specialist input (if necessary)



















































Make sure that your presentation:


·Expresses thoughtful and challenging opinions using engaging language and non-verbal features


·Elicits views, ideas and information from others using a range of active listening and questioning techniques


·Selects and uses appropriate conventions and protocols when communicating with internal and external stakeholders to seek or share information


·Identified business and the needs of business


·Presented two (2) draft concepts



4.Present (video presentation) your draft proposal to a group of peers who represent your stakeholders. Use this opportunity to elicit their feedback and refine your ideas. Make sure that you ask your peers for ways to improve your ideas.










Feedback received from your peers




After the presentation and feedback session, review your original concepts, reflecting and evaluating on your chosen methods and considering ways to improve based on the feedback you have received during your presentation



5.Develop the two concepts, supported with sufficient information to allow for implementation to occur – ie a fully developed proposal using the information you have gathered from your analysis and feedback of your draft presentation. Use a Project Scope outline, use the hearings listed below;











Name of the business:



The Business needs:




Issues surrounding the concepts:




Objectives:




Benefits:




Deliverables:




Key milestones:




Budget estimate:




Key stakeholders and any specialist input:




Roles and responsibilities:




Task list:




Gant Chart:




Resources – financial, human and physical:




Timeline:





6.How will you test your concepts to your target audience? (150 words)
















7.Compare your concept ideas with best practice examples of similar products, programs, processes or services.

















8.Provide two (2) analysis techniques that you would use to help you refine your proposed concept ideas.











1.




2.








Answered 6 days AfterFeb 20, 2022

Answer To: BSBCRT512 Originate and develop concepts Task 2 – Performance and Skills Assessment Task summary ...

Parul answered on Feb 26 2022
114 Votes
Gap Inc.
Gap Inc.
Originate and develop concepts
26-Feb-2022
About
GAP Ic.
2
Gap as an organisation is headquartered in California, 1969 in USA.
This organisation was later re-incorporated by tra
nsforming the base of operations to a new state of Delaware in USA.
The apparel business of company covers accessories for both women, men as well as children under numerous branding activities like Banana Republic, Athleta, Old Navy and Intermix brands (Varlaro & Gamble, 2017).
In the 2000s, organisation enjoyed successful atmosphere of business with enhanced sales and profitability.
However, now the dynamics of the business has changed tremendously and Gap faces intense competition, reduction in merchandise, stagnation in sales and decline in profitability.
I have conducted an extensive analysis on identifying the gaps in the current business strategy and value offerings.
Furthermore, in this report, I have leveraged the frameworks and concepts learned in the class to come with innovative ideas that can solve the current problem which the business is experiencing.
Present Gap Analysis on Organisation
Presently organisation witnesses’ gaps in connecting with the evolving target audience.
There are few challenges that comes from the external market that broaden this gap like intensive competition and impact of COVID-19 pandemic.
Moreover, Gap Inc. as a fashion apparel retailer failed to innovate and introduce new lines of various products that could offer a strong competitive advantage with other firms.
GAP Inc. manufactures the same type of clothes and apparels with incremental features that are released on annually which gives very less option for the audience to choose from.
Furthermore, the company needs to take into consideration that customer segment is evolving and wants to purchase the products from brand with whom they connect with.
Hence, lack of emphasis for which Gap Inc. as a company stands for confuses the user which hampers with growth of sales.
Deep diving into the Gap Inc from the...
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