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I can send it through emailBSBINN601B Assessment Report -Template 33 2 BSBINN601B – Manage Organisational Change BSB60407 Advanced Diploma of Management BSBINN601B Manage Organisational Change V 1.0 ASSESSMENT PACK Mode: Classroom | Distance Student Name:		 Student ID:		 Contents Assessment Task 1	3 Assessment Task 2	4 Assessment Task 3	5 Assessment Task 1 Introduction to Case Study – Eastman Kodak: · Responses to the case study by showing the issues/ cases in comprehensive · Identified and discussed forces in external environment that necessitated a change in strategy at Kodak 	 I.	What were the driving forces behind Kodak’s decision to transition to digital photography? · Identified and discussed the need for change at Kodak · Identified and discussed major issues and challenges faced by Kodak in the digital age II.	What were the major issues faced by Kodak in the transition process? · Reponses shows a reasonable degree of research (at least four other sources cited) into Kodak’s strategy and change management process · Researched and discussed Kodak’s weaknesses and competitive threats vis-à-vis its strengths III.	Now that you know what happened to the company, what went wrong at Kodak from the Change Management perspective? · Provided own views on company’s shortcomings and mistakes · Discussed the change management aspects of failure (e.g. inability to transform and change deep seated perceptions in past success) in the company IV.	What would have been potential barrier to change at Kodak? · Researched and discussed potential barrier to change at Kodak that were catalyst in its demise V.	What would you do if you were managing a change project at Kodak in a management role? · Analysed company’s situation and provided own thoughts on an effective change management strategy that could have been employed at Kodak Conclusion:	 Conclude the case study by summarizing the discussion as mentioned above. Assessment Task 2 Change Management Project Plan – Develop a change management plan on Blockbuster Video Team Project · Team goals and objectives (SMART) · Team norms and expectations · Roles, tasks and responsibilities  Project Proposal Introduction · Identify and explain the need for change · Explain the likely impact of proposed changes on the company and its operations · Identify change requirements and develop specific and measurable objectives for the project Environmental Analysis · An analysis of trends in the external environment using an appropriate tool/technique (e.g. Consumer preferences, technology etc.) · Competitor analysis (at least two comparable competitors) · Specify major change requirements in company’s operations due to planned changes Cost Benefit Analysis (Each Idea of Trial) Risk Analysis (using Risk Matrix) · Risk analysis and risk mitigation strategies · Perceived barriers to change and strategies to overcome the barriers Communication/ Education Plan  · A communication or an education plan to promote the benefits of the change to the organisation · Need for staff training and learning to implement the new initiative · Strategies for implementing or actioning the change at the company and its stores Implement New Ideas (strategies and resources) · Strategies for implementing the changes include measurable targets, timelines and required resources Conclusion PowerPoint Presentation Assessment Task 3 Knowledge Based Test 1. Describe Porsci’s change management methodology, including the ADKAR model, in your own words. 2. Briefly describe the four stages of a Change Curve 3. Briefly describe at least four external drivers of change 4. Briefly describe at least four internal drivers of change 5. Draw a diagram of the three stages and their components of the Change Management Proces Version 1.1: March 2012 | Next Review: October 2013		 CRICOS Name: Pass Global Pty Ltd Trading as Australian Learning, Training & Education Centre Provider Code: 22034 CRICOS Code: 02926D

Parul · Accepted Answer

Assignment 1
Ans1 The trigger and influential forces behind the decisions taken by Kodak for transitioning into digital photography are explained below
· Essentially, one can discern that external forces and market dynamics had compelled the organization to change its strategy
· Consumer base was evolving and their experience with technology gadgets was enhancing. With onset of digital cameras that was flourished in the year, 1990 had completely transformed the way people take pictures. 
· Special papers for the photograph as well as film were not required anymore
· From collecting the photographs manually, consumer were more interested in storing the photographs digitally in their computer or phone and instantly shared with their friends when required
Reason for change at Kodak
· The organization could not sell their items, paper and film, as individuals did not utilize them any longer. They expected to change their business to fulfill the need of the market. 
· To change the business, the organization expected to change their administration. The administration vision and corporate culture that also established in the achievements of the past couldn't effectively prompt the change to meet the market.
Ans2. Critical concerns, issues and challenges witnessed by Kodak 
Kodak failed to anticipate the need of the market in changing time. Kodak should have had a clue that the digital camera would change the entire industry and their products were no longer needed by the client-base. 
Kodak failed to make competitive advantages. While competitors evolved by innovating new products to meet the needs of the market, Kodak continued to lose it position in the market by keeping the same business of paper and film which used to be the key of competitive advantages but not useful in digital market as their competitors such as Sony could offer to the market. 
Kodak failed to initiate and adapt to changing needs of the market. This caused the company gradually faded. The management attitude still stuck with the old products and business style. They could not find the right approach to make strategic solutions, as they did not understand the digital world. They were resistant to change and ignored market as well as lacked vision and strategy
Ans3. Blue print and change management process of Kodak
The CEO of the organization around then directed a thorough examination about computerized photography and market analysis for similar services as Kodak. He saw advanced photography would supplant film business yet it would require some investment for computerized innovation to be acknowledged in the market. In this way, he concluded that the danger was insignificant and would not be an issue for a period. He believed that the organization made some bounty memories get ready for the change. 
In any case, Kodak did not plan for computerized innovation, yet decided to put resources into utilizing advanced to improve the film quality. Kodak created computerized camera with highlight that client can see their photos. In any case, the camera utilized film and expected to print the photos. This camera was a disappointment since individuals did not need advanced camera, which they despite everything expected to pay for film and print.
Ans4. Potential Barrier to change at Kodak
The Kodak issue, by all accounts, is that it did not move into the digital revolution and under estimated the power of technology besides being delayed acceptance that they need to change with time and as per customer requirements. 
The association flooded with lack of concern. Kodak was neglecting to keep up even before the computerized upset when Fuji began making a superior showing with the old innovation, the move film business. With the lack of concern so unshakable, and nobody at the top in any event, giving their needs toward transforming that issue into a colossal direness around a tremendous chance, obviously they went no place. Obviously, technique meetings with the BIG CEO went no place. Obviously all the individuals covered in the chain of command who saw the approaching issues and had thoughts for arrangements gained no ground. 
The appropriate response was helpless administration and execution. The organization had extraordinary dreams and the way to take them there; anyway,

BSBINN601B Assessment Report -Template 33 2 BSBINN601B – Manage Organisational Change BSB60407 Advanced Diploma of Management BSBINN601B Manage Organisational Change V 1.0 ASSESSMENT PACK Mode:...

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