Develop marketing plans
Task 1 – Knowledge Questions
·Access to textbooks/other learning materials.
·Access to a computer and Microsoft Office.
·Access to the internet.
Your assessor will advise you of the due date of this assessment via Canvas.
Submit on Canvas
1.This completed workbook
Assessment Cover Sheet
I declare that:
·I have read and understood all the information provided in relation to the assessment requirements to complete this unit, the instructions and the purpose and processes of undertaking this assessment task
·This assessment is my own work and where other’s works or ideas have been used, I have appropriately referenced or acknowledged them
·I understand that plagiarism is a serious offence that may lead to disciplinary action.
Task 1: Knowledge Questions
Summarise the following for ihBC:
(b)Products and services
(c)Overall strategic and marketing objectives (approx. 150 words)
Briefly discuss the components of a marketing plan:
b)segmentation, target market and positioning
d)marketing strategy or marketing mix
g)monitor or evaluation control plan including risk contingency plan
Outline common marketing opportunity options including:
(a)Strategic Alliances and Cooperative Business models
(b)New Products or Services to Target Specific Markets
(c)Greater Market Penetration with Existing Products or Services
(e)New Business and Franchising
(approx. 500 words)
Outline common marketing strategies and marketing approaches.
Explain processes to ensure marketing strategies, approaches and marketing mix align to an organisation’s objectives and are legal, ethical and achievable. (approx. 200 words)
Outline relevant legislative and regulatory context of ihBC as relevant to the marketing plan. (Approx. 150 words)
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