BSBMKG623 Develop marketing plans Task 1 – Knowledge Questions Task summary This is an open book knowledge test, to be completed in your own time. You need to answer all the written questions...

BSBMKG623
Develop marketing plans
    Task 1 – Knowledge Questions
    Task summary
· This is an open book knowledge test, to be completed in your own time.
· You need to answer all the written questions correctly.
Required
· Access to textbooks/other learning materials.
· Access to a computer and Microsoft Office.
· Access to the internet.
Timing
Your assessor will advise you of the due date of this assessment via Canvas.
Submit on Canvas
1. This completed workbook
Assessment criteria
· All questions must be answered correctly for you to be assessed as having completed the task satisfactorily.
Re-submission opportunities
· You will be provided feedback on your performance by the Assessor via Canvas. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task.
· If any part of the task is not satisfactorily completed, the assessor will provide you with written feedback to guide you on what you must undertake to demonstrate satisfactory performance. This assessment may be re-attempted twice. Your resubmission must be uploaded within three (3) days of receiving your grade of “not yet satisfactory”. You must clearly display “Resubmission” on your resubmitted work.
· You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal.
· You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.
    Assessment Cover Sheet
    Student name:
    
    Student ID
    
    Trainer’s Name:
    
    Date Submitted:
    
    Student declaration:
    I declare that:
· I have read and understood all the information provided in relation to the assessment requirements to complete this unit, the instructions and the purpose and processes of undertaking this assessment task
· This assessment is my own work and where other’s works or ideas have been used, I have appropriately referenced or acknowledged them
· I understand that plagiarism is a serious offence that may lead to disciplinary action.
    Student signature:
    
Task 1: Knowledge Questions
    Question 1
    Summarise the following for ihBC:
(a) Organisation structure
(b) Products and services
(c) Overall strategic and marketing objectives (approx. 150 words)
    Answer:
ihBC is an organization that provides education on management and business studies and has more than 150 full-time staff and part-time staff. The company is headed by the managing director of the organization. There are 15 stores which are controlled by the floor manager of each store. Under the floor manager, the staff are operating along with the manufacturing unit and the service unit.
The organization provides education in the aspects of marketing and management and other business studies subject.
The pivotal aspect of the business campaign is the marketing priorities. The company will execute its marketing plan in order to achieve its established target and organization or objectives. The marketing plan contemplates increasing the 12% piece of the pie and an expansion in the deals by 8.5% over the last year's outcome. The strategic and marketing objectives of the company is to expand the market and explore the new market by opening the stores in the new cities.
    Question 2
    Briefly discuss the components of a marketing plan:
a) environmental analysis
b) segmentation, target market and positioning
c) market objectives
d) marketing strategy or marketing mix
e) budget
f) implementation plan
g) monitor or evaluation control plan including risk contingency plan
    Answer:
Environmental Analysis
    The environmental analysis contemplates the sustainable approach and the legal compliance that the company takes in terms of the environmental regulation in its operations. The company is also effective in the environmental policies of the states and the federal laws...