BSBMKG623 Develop marketing plans Task 2 – Performance and Skills Assessment Task summary This assessment task requires you to undertake market research relevant to a product or service available...

BSBMKG623 
Develop marketing plans 
    Task 2 – Performance and Skills Assessment
    Task summary
This assessment task requires you to undertake market research relevant to a product or service available in today’s marketplace.
This project requires you to complete the assessment tasks in a real workplace (your current workplace can be used). If you are not working, select a workplace you are familiar with.
Required
You are required to demonstrate your ability to:
· develop one marketing plan according to organisational objectives, including:
· researching information
· consulting with stakeholders
· developing marketing objectives, strategies, budget and a marketing performance review strategy according to task requirements
· seeking approval for marketing plan from relevant stakeholders
· adjusting and disseminating final marketing plan according to feedback and organisational policy and procedures
Timing
1. You may review this assessment task at the commencement of your unit.
2. You may start this assessment in the first week of the term
3. Your assessor will advise you of the due date of this assessment via Canvas and you must submit by the due date.
Note: Failure to submit by the actual due date, will be marked as “Late” and recorded as an NYS.
Submit
This completed workbook and the report you prepare.
You may use templates from:
www.canva.com
www.monday.com or
templates provided by us in your resources.
Assessment criteria
For your performance to be deemed satisfactory in this assessment task, you must satisfactorily address all the assessment criteria. If part of this task is not satisfactorily completed, you will be asked to complete further assessment to demonstrate competence.
Re-submission opportunities
You will be provided feedback on your performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task.
If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date.
You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal.
You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.
    Assessment Cover Sheet
    Student name:
    
    Student ID
    
    Trainer’s Name:
    
    Date Submitted:
    
    Student declaration:
    I declare that:
· I have read and understood all the information provided in relation to the assessment requirements to complete this unit, the instructions and the purpose and processes of undertaking this assessment task
· This assessment is my own work and where other’s works or ideas have been used, I have appropriately referenced or acknowledged them
· I understand that plagiarism is a serious offence that may lead to disciplinary action.
    Student signature:
    
Task 2 – Performance and Skills Assessment
Part A - Prepare to write marketing plan
Conduct a research on the market conditions for the initiative you have chosen to work with for this assessment. In doing this, make sure to:
1. Evaluate marketing opportunity options
2. Conduct SWOT analysis of that business
3. Develop marketing strategies that utilise existing strengths and opportunities
4. List resources and expertise will be needed to meet objectives
5. Discuss the marketing tactics that you will recommend and explain how they are legal, ethical, achievable and can be reviewed.
6. List the costs that will be incurred (you will have to conduct some independent research to find this information), and how will scheduling, responsibilities and accountabilities for tactics.
7. Describe how you made use of strategic marketing approaches and marketing mix.
8. Discuss your rationale for choosing your objectives, strategies and tactics.
    1. Organisational overview
Houzit is a home products organization that gives quality items and administrations. The combination on proposition of restroom fitting, room fitting, mirrors and enhancing things along with the as of late added lighting installations has situated houzit as an innovator in home products retailing in Australia. Houzit has developed throughout the course of recent years from a solitary store to the present chain. Houzit highly esteems predominant after deals administrations which have been a vital justification for the proceeded with development in deals and comparing benefit increments. Today Houzit utilizes more than 150 staff. A wide scope of contributions and our long-term assurance will separate us from the rest. In particular, you are prompting those promoting exercises that meet the showcasing targets of a 12% piece of the pie and an expansion in deals by 8.5% over last year's outcome. No development stores are arranged during this period of union and on normal the stores accomplished $24,680 each week for the year.
Mission
By 2020, houzit will have huge retail existences in home products in each Australian capital city. Beginning with 15 stores in the more noteworthy Brisbane region and developing to 100 Australia wide.
Authoritative Objective
Deals $15m - $20m
Increment deals from $15 million every year to $20 million every year in the following three years
Steadfastness 10,000 - 15,000
Increment our steadfastness clients list from 10,000 to 15,000
Memorability - 1 out of 3
Lay out memorability in Brisbane so that something like 1 out of 3 individuals perceive our image in an irregular review required in year and a half's time.
Current Size
Houzit is a chain of home products stores in Brisbane that have practical experience in restroom fittings, mirrors and ornamental things. They as of now have 15 stores spread across the more prominent Brisbane region, with all stores oversaw by the administrative centre in Milton. The present sizes is 1000, 1500 m2.
Abilities
· Quality-Preferences for top notch things is expanding as clients are figuring out how to see the value in contrasts in quality.
· Extraordinary things: Customers need home products that stand apart from efficiently manufactured, bad quality things.
· Determination: People are requesting a bigger choice of decisions they are done tolerating a restricted choice of home products.
· Area: a business, rural area or metropolitan retail region.
· Plan: Bright and practical.
· Size 1000 - 15000 m2.
· Workers: 15 - 20 full time, in addition to a few casuals.
· Sort of exchanges: 60% money, 40% on long haul reimbursement Plan.
SWOT Analysis
Strengths
· Right items, quality and dependability.
· Prevalent item exhibitions v/s contenders.
· Better item life sturdiness.
· Spare assembling ability.
· Have clients list.
· Direct conveyance ability.
· Item developments continuous.
· Items have required certifications.
· The board is submitted and certain.
Weaknesses:
· Client records not tried.
· A few holes in range for specific areas.
· No immediate showcasing encounters.
· Need more salesmen.
· Limit spending plan.
· No pilot or trail done at this point.
· Try not to have a point-by-point plan yet.
· Conveyance staff needs preparing.
· Cycles and frameworks, and so on
· The executives cover lacking.
Opportunity
· Could foster new items.
· Neighbourhood contenders have unfortunate items.
· Net revenues will be great.
· End clients answer novel thoughts.
Threats:
· Rivalry from nearby autonomous retailers can drive down costs, as independent proprietors have darling upward...