BSBMKG624 Manage market research Task 2 – Written Report Task summary This assessment is to be completed usingthe Bounce Fitness simulated work environment. This assessment task requires the student...

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BSBMKG624 Manage market research





Task 2 – Written Report



Task summary


This assessment is to be completed usingthe Bounce Fitness simulated work environment. This assessment task requires the student to review Bounce Fitness’ marketing business and marketing plan.



Required


·Access to textbooks/other learning materials


·Access to Bounce Fitness site via Canvas


·Computer with Microsoft Office and internet access


·Business Plan


·Marketing Plan


·Marketing Plan Template



Timing


·Your assessor will advise you of the due date of this assessment via Canvas.



Submit


·This completed workbook.



Assessment criteria


For your performance to be deemed satisfactory in this assessment task, you must satisfactorily address all the assessment criteria. If part of this task is not satisfactorily completed, you will be asked tocomplete further assessment to demonstratecompetence.






Re-submission opportunities


You will be provided feedback on your performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task.



If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date.



You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal.



You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.






































Assessment Cover Sheet



Candidate name:







Candidate ID







Trainer’s Name:





Date Submitted:







Candidate declaration:



I declare that:


·I have read and understood all the information provided in relation to the assessment requirements to complete this unit, the instructions and the purpose and processes of undertaking this assessment task


·This assessment is my own work and where other’s works or ideas have been used, I have appropriately referenced or acknowledged them


·I understand that plagiarism is a serious offence that may lead to disciplinary action.




Candidate signature:













Task 2 – Written Report



In this assessment task, you will be demonstrating your skills in managing market research. You are required to read a scenario and use a virtual company called “Bounce Fitness” which has been organised for you with organisational plans and marketing documentation you need to complete this assessment task. You can access these documents in your student portals.



You can research the answers using Canvas or on the Internet however your answers must be in your own words. By completing this assessment task, you will be demonstrating that you are able to perform the following tasks:



1.Prepare market research plans for implementation



2.Engage external consultants or service providers



3.Manage market research activity



4.Evaluate research processes and findings



Please ensure that your work is of high quality. At this level of study, the Advanced Diploma level, the assessment outcome should demonstrate that you are able to research independently and produce good quality work. Individuals studying Advanced Diploma must be able to demonstrate the following so that you are able to understand and meet expectation of the industry:



·Answers to questions should be very detailed and report form type of answers and should be extensive.



·Project activities are to be detailed and well-developed, suitable for senior management positions.



·Design research, and conducted analysis and writing of reports on the outcomes are provided with good suggestions and implementation process and ideas.



·Development of strategies for the business and the organisation





Scenario – “Bounce Fitness”



Read the scenario below and ensure you understand the scenario well prior to attempting to complete questions and activities below. Speak to your assessor if you require clarification about the case study.











Scenario 1 - Bounce Fitness



Your Sydney Site Manager, Linda, is aware that you have just completed your studies in Marketing and Communication and that you wish to apply your skills in the workplace. This is great news for you because Linda recognises your new skills. Recently Linda and a group of long term employees (which also included you) have been meeting and discussing the improvements for Bounce Fitness (the Sydney site). The aim is to improve the services of the centre and also the financial performance and customer service satisfaction.



During the meeting Linda and the team have had access to Bounce Fitness strategic and business plans, budgets and documentation that provided Linda and the team with the opportunity to check on current processes and services being offered by the Sydney Centre and enable Linda and her team to identify improvements that would be suitable to be considered for Bounce Fitness future development. As part of the review and evaluation of the Sydney site the team discussed following topics:



1.Reconfirmed company history


2.Services provided


3.Products sold


4.Company’s need to improve services to clients


5.Company’s need to increase profit



You took lots of notes during these meetings, especially when Linda mentioned about the small food takeaway counter serving chips and strips. The takeaway occupies a corner of the Bounce Fitness foyer. Their lease is ceasing next month and Linda has not renewed the lease with the owner. She does not like the type of food being served by the takeaway as the food does not portray the healthy image of Bounce Fitness. However, Linda has mentioned that she is worried that some of the Bounce Fitness clients may sign up with the Hyde Park Gymnasium as they have a nice modern light canteen for their patrons which serves healthy foods and fresh fruit juice drinks. The gym close by Surry Hills has a restaurant. They also have a meeting room which their client.



Linda sent everyone an email and wants to meet with the group and discuss marketing strategies, review the marketing plan and other documents and also discuss the possibility of a healthy eating takeaway or a coffee shop. This needs to be evaluated to check if it would be feasible and suitable for Bounce Fitness to implement. The meeting is planned for next week and everyone has been advised to come up with some ideas to check the possibility of conducting a market research prior to deciding if the coffee shop or healthy takeaway would be appropriate.



You have decided to review your meeting notes from the previous meetings and refresh your understanding of the company, its financials, other information. Your notes are as follows:


Bounce Fitness is made up of four fitness centres. Head office is currently established in Cairns, Queensland. The other centres are in Brisbane, (Queensland), Sydney, (New South Wales) and Melbourne, (Victoria).



It was established in 2001 by Margaret House as a single aerobic studio. After two years’ membership increases demanded the small leased centre be expanded and a new facility was built on land purchased by the organisation. In 2004 a second centre was established in leased premises in Brisbane and then Sydney and Melbourne in the subsequent two years.



The Head Office remains in Cairns and a Board of Directors has been established to oversee the function of the business in all of the centres. Each centre has a General Manager (Centre Manager) who reports to the CEO in Cairns, and a team of permanently employed fitness instructors and other casual instructors, all of whom report to the Centre Manager.



The business is operated on best business practice and complies with all legislative requirements, local by-laws and is registered with the national body.



Bounce Fitness intends to market its brand through excellence in service and expertise to establish itself as a premier provider of fitness and wellness in Australia.



All centres are carpeted in areas used for stationary activities, spacious, well-ventilated and air-conditioned to make the environment as safe and comfortable as possible. They are light and feature wrap-around mirrored walls.



Each centre features a retail section selling fitness shoes, clothes and other related fitness items. There is a small takeaway was in the building before the gym has opened and it is leased to a provider.



Each Centre has scheduled various fitness classes ranging from high intensity to low intensity. The scheduling is left to each Centre but must sustain a minimum average of twelve in each class for them to continue to be held. The style of classes changes as new methods are developed to sustain interest and provide variety.



Funding is primarily from memberships. Memberships are sold on one, three, six and twelve monthly bases on a decreasing fee scale. Casual members are welcome, but the daily rate is a premium one.



Each Centre sells memberships to 120%. This means that at peak times it could be quite crowded, but experience demonstrates that there is a maximum of 80% usage. The retail arm of the business accounts for about 30% of the takings from each centre. The strategic plan for retail is set to increase investment in sales this year to 35%. Each Centre will be given a budget to develop and implement a sales and marketing plan to trial. The most successful may be implemented nationally and will attract an incentive for the most successful Centre. When discussing this, Linda mentioned that the current takeaway shop lease is included in the retail business income. The takeaway lease, is reconsidered during each annual planning session by the Board, which produces 5% of the income, less than the rent off-set.



The following plans are accessible to you: Bounce Fitness Strategic and business plans, marketing plans, the budget and other. All these plans are accessible on the Bounce Fitness intranet website so you have downloaded them to be ready for the meeting next week. Linda wants everyone to bring the copy of these plans into the meeting so they can be discussed. Linda explained that the meeting should accomplish the following:



1.Review of all plans and determine if the strategic direction and plans support such a move as opening a coffee shop with healthy foods


2.Discuss and determine marketing strategies which may include researching the industry and checking if a coffee shop would be suitable and feasible


3.Determine and confirm with the team any research policies and procedures


4.As a group, discuss development and commission of marketing research project plan (and other work plans that would be relevant from the beginning to the end)



(Note:Bounce Fitness is a virtual company and has many documents for you to review which can be accessed from their website, incl. various plans, staff and financial information, the marketing plan, coffee shop marketing plan etc. For your convenience some of the plans are uploaded onto your student portal as well)



































































































PART A – Prepare market research plans for implementation





Using the case study above, assume that you just organised a meeting with Linda and other Bounce Fitness team members and consulted with them so that you can further profile Bounce Fitness Sydney Site. During your meeting, you discussed and confirmed the organisation’s readiness for improvement and the possibility of opening a coffee shop.



For you to successfully complete this task, you will be required to:



1.Advise Linda and all team members of meeting time, date and topics to be discussed. Draft an Email to Linda and the team and invite them to the meeting. Email should include:


·The agenda items (list of topics based on the scenario) to be discussed


·The meeting time and date


·List of attendees


·Encourage the team to add to the agenda (if they wish)


·Ask each team member to bring their ideas


·List the documents that will be circulated during the meeting (e.g. strategic plan, marketing plan, budget, etc…)


·Receive confirmation of attendance (email replies) from Linda and the team


·Copy and paste all email replies in the space below as part of your evidence (guide: complete the following template – approximately 300 words)









































2.Assume that during the meeting Linda informed the group that she has negotiated a $380 thousand credit loan for organisational development. Linda is keen to get the coffee shop going. Linda really wants the group to consider all pros and cons of the possibility of building the new coffee shop and prepared a few points to discuss such as: loss of clients once the current takeaway closes, the new nice kitchen the gym around the corner has and the possibility of clients having meetings there when they finish their sessions and before they have to go back to their offices, etc... Although she wants to only discuss it at this stage she also wants to cover what other ideas the team may come up with. After speaking to Linda about the proposed meeting you know that she will be keen to see some quotes after the meeting has finished. (guide: complete the following template – approximately 300 words)








































3.Assume you had a meeting, summarise what you have discussed by creating a Minutes of Meeting using the Minutes of Meeting template provided below. Minutes of the Meeting should assume that the following have been discussed during the meeting:


·Review current organisational plans including:


oBusiness plan


oCorporate marketing plan


oCoffee shop plan (internet coffee shop plan)


oMarketing information


oMarketing teams character briefing


oProfit-loss and any other information available for Bounce Fitness (accessible on their website)


·Determine if and how market research is to be conducted


·Discuss and confirm the market research project plan for the entire research project (or any work plans as relevant)


·Discuss and confirm required resources to implement the marketing research


·Discuss if market research will require external market researching company


·Discuss selection criterial for selection the market research contractor


·Discuss the selection criterial for selecting preferred providers and supplies or goods













































































































Meeting Minutes




Meeting name:






Date://




Chair






Minute taker






Attendees




Student names




Student IDs
























Topics discussed




Responsibilities Explanations and discussions to present




Review of organisational plans





























How market research is to be conducted





























Confirm guidelines (policies & procedures for the research)


























Confirm the market research work plan


























Confirm and outline criterial selection for external consultants























Confirm required resources to implement the marketing research; and discuss content of one of the resources (e.g. the types of questions Bounce Fitness would expect to have in a survey








Identify preferred providers and suppliers of goods criterial


























Financial review























Next meeting




Date://




Attendees
























Next meeting will be held in one week exactly – the date:



At this meeting the following will be reviewed and agreed upon.


1.Quotes from research company


2.Quotes from external project manager to build the kitchen


3.Review and approval of the market research plan


4.Final review of the market research policy and procedures


5.Confirming the resources required to conduct the research


6.Finalise work plan




4.Assume that after you have completed your meeting and discussed and determined if Bounce Fitness is ready for having a new coffee shop, assume that you started organising quotes which can be presented at the next meeting:



As per the market research policy you obtained minimum of 3 quotes of research companies.Assume that you must bring the following quotes to your next meeting and as a group you must choose one market research contractor.













Quote 1:


Gemini Consulting Pty Ltd quotes $15,500. They do not conduct interviews or focus groups. They are mainly doing online research and contact individuals online or by phone.


You have been sent some information about their services. They use lot of Overseas contractors to conduct phone calls or compile emails. Their timeline is up to 10 weeks.




Quote 2:


Munroe’s quote $18,700 to complete the project. They have specialised research staff available and have carried out research for other companies within the retail industry in the past and have supplied some testimonials. They can complete the work within 8 weeks and are able to apply all methods of research.


They use local contractors and casual employees and provide good training to them about the organisation they are conduct the research for.




Quote 3:


M & M partners quote $16,300.Will need to send research staff from their Brisbane office.They can complete the work within 8 weeks and can apply all methods of research.


They have not completed research for a company within the same industry.


But they train the staff on the organisation and are very keen to work with Bounce Fitness




Assume that you collected 3 quotes for the coffee shop development. The 3 quotes are all within the budget that Linda mentioned. The aim is to have a nice quality coffee shop that looks good and stylish. You will be presenting these quotes in the meeting and discuss them with the team.













Quote 1:




The Bellissimo Coffee InfoGroup,


7.For a coffee cart, it costs roughly$20,000.


8.Benches and cold kitchen: $58,000


9.Tables and chairs: $40,000


10.Other equipment: $10,000


11.Labour costs: $100,000


(mixture of Australian equipment with some imported from Asia)




Quote 2:


AMAZING PROJECTS


12.For a coffee cart, it costs roughly$15,000 (imported from China).


13.Benches and cold kitchen: $50,000


14.Tables and chairs: $15 (imported from China)


15.Other equipment: $10,00


16.Labour costs: $120,000




Quote 3


Elite independent Project Group


17.The overall cost of the coffee shop would be $350 to 400Kk as all of the equipment is all Australian made and very good quality


18.Break down that you have received.


19.Coffee cart – 25k


20.Labour – 120 to 150k


21.Fittings – 100 to 120k


22.Other materials 50k




Review the meeting minutes’ points about the Policy and Procedures for the Bounce Fitness Market Research and write a draft of the policy in the space below. Please remember that the policy and procedures were discussed and agreed upon after the team reviews all of the Bounce Fitness marketing information and plans. (guide: complete the following template – approximately 500 t0 700 words)













Draft of the policy and procedure as discussed in the meeting








































































5.Review the meeting minutes’ points about the Bounce Fitness Market Research work plan and use the following template to draft the plan. This will be also presented to the team at the next meeting. (guide: complete the following template – approximately 500 t0 700 words)











































































WORK PLAN




Contract company name:









Contact details:










Background to the research:










Purpose of the research:










Budget:










Stakeholders:










Methods of data collection:










Method of evaluation and analysis:










Timing of the research










KPI’s:










Deliverables:









Resources:









Communication Plan:










Schedule




Date://




Tasks to be completed




Who will be involved




1.






2.









3.









4.







































6.Use the space below and copy and paste the questions or observation points from your meeting when reviewing your meeting minutes and make up a survey or observation checklist using the space below. You will be showing this example to the market research contactor to show him/her your expectations. Use the space below for the surveys or checklist. (guide: complete the following template – approximately 300 words)









































7.You prepared a draft market research policy and procedure. You used the selection criteria for selecting market research consultants, product suppliers and also Linda asked you to collect quotes for coffee shop project companies so you can confirm with Linda and the team how much a coffee shop would cost to build and open.



You are now required to complete the following:



a.As with the previous meeting, invite the team to the meeting via email. Receive confirmation of attendance. Paste a copy of your email to the team and the received emails in the space below.



b.Assume that you chaired the meeting after all attendance confirmations have been received. During this meeting, you have required to give the team a copy of your work plan and evidence collected and also a budget. You have presented and discussed with the team:


·Review and confirm the work plan


·Review and confirm the Market research policy and procedures


·Review all quotes and make selections


·Discuss and confirm communication process and strategies for each between the external contractor who will be conducting the market research and insert it into the final work plan as per feedback


·Discuss contractual requirements and with the group design the brief contract so you can organise the contractor of the market research to sign and agree to.


·Once you have discussed and collected feedback, complete the meeting minutes below with the feedback and any corrections or corrective actions.




(guide: meeting minutes are to be typed – approximately 300 words)











































































Meeting Minutes




Meeting name:






Date://




Chair






Minute taker






Attendees




Student names




Student IDs
























Topics discussed




Responsibilities Explanations and discussions to present




Review and confirm work plan





























Review and confirm the Market research policy and procedures





























Review all quotes and make selections




















Confirm communication process and strategies with market researchers


























Develop and list contractual requirements and with the group design the brief contract so you can organise the contractor of the market research to sign and agree to.












Assessment record


After assessment the rubric should be completed. If a satisfactory result is not achieved at the first attempt strategies to address gaps in performance need to be provided and the due date for re-submission to be advised to the student.



Should a student not achieve a satisfactory result at the third attempt, they will not achieve competency for the whole unit and will need to re-enrol in the unit.




Note:Failure to submit by the actual due date, will be marked as “Late” and recorded as an NYS.




Rubric





























































BSBMKG624



Manage market research



Task 1- Knowledge Questions























































Candidate Instructions




Purpose of this Assessment task



The purpose of this assessment is to test your knowledge inmanaging market researchas required by the unitBSBMKG624 Manage market research. Your trainer/assessor will be assessing your work and provide you with constructive feedback on Canvas. This task will assess your knowledge to:


Prepare market research plans for implementation


Engage external consultants or service providers




By successfully completing this assessment you will demonstrate that you have comprehensive knowledge and understanding required tomanage market research.




Structure of this assessment

There arefour (4)questions in this assessment. They are different in their designs and requirements. Some can be answered in dot points, some need short answers, while others may require more detail. Your responses or answers to the questions must be precise and clear. This means you must understand the questions correctly before you attempt to answer them. You must answer all questions by yourself unassisted by another person. However, you may refer to the reference material if you need to. Your trainer/assessor will set a date and time to submit your response to this assessment and you must submit by that date and time.






Resource to undertake this assessment


Before undertaking this assessment, you should have studied relevant learning resources and by your trainer/assessor. You should have a good understanding of the applicable legislations such as those relating to privacy and confidentiality, antidiscrimination etc. You will also require a pen and paper and access to a computer with the internet to do this assessment.






What specific WHS requirements may be involved?


This assessment will require you to be aware of the standard Workplace Health and Safety requirements e.g. Workplace Health and Safety Act and Workplace Health and Safety Legislation Your trainer/assessor will advise you on these and other legislative requirements.




Reasonable adjustment


If you have any literacy and numeracy issue/s in undertaking this assessment talk to your trainer/assessor, they should be able to help. Also, please talk to your trainer/assessor if you have any difficulty in understanding this assessment or if you have any special needs.




How to do this assessment?


1. Read the given questions a couple of times to fully understand what is expected from you


2. Answer all parts of the question completely and correctly


3. Write your answers eligibly in blue or black pen or type your answers


4. Use the provided template to answer


5. Once you complete your answers carefully read them and check for their completeness and accuracy


6. Keep a copy of your completed work to make-up for any unforeseen loss or damage


7. If you use additional paper to answer put your name and student ID on it


8. Note that this assessment requires you to undertake some web research. Your trainer/assessor will provide you a list of relevant websites and digital materials you must read through.




Getting Started


The assessment may be re-attemptedon two (2) further occasions (maximum three (3) attempts in total). All assessments must be resubmitted within three (3) days of receiving your unsatisfactory grade. You must clearly have “Re-submission” on your resubmitted work.



All questions must be answered satisfactorily for the assessment to be completed satisfactorily.


For any assessment conducted that is incomplete, or without satisfactory performance, the assessment will need to be completed again after further training support. This may be simply to focus on question areas not achieved in the prior assessment.




Submitting your assessment


When you are ready to submit your assessments, upload the files in Canvas via the submission tab.




Word count


In this assessment some of the questions include a word count. This is a guideline only, but your answers should not vary substantially (i.e. stay within +/- 10%) from the word count provided. Microsoft Word includes a word count tool.





Objective



To test the required knowledge ofmanaging market research







































Assessment Cover Sheet



Candidate name:







Candidate ID







Trainer’s Name:





Date Submitted:







Candidate declaration:



I declare that:


·I have read and understood all the information provided in relation to the assessment requirements to complete this unit, the instructions and the purpose and processes of undertaking this assessment task


·This assessment is my own work and where other’s works or ideas have been borrowed, I have appropriately referenced or acknowledged them


·I understand that plagiarism is a serious offence that may lead to disciplinary action.




Candidate signature:













Task 1: Knowledge Questions




























Question 1




Briefly describe the following principles and practices of market research. (100 words)



















































principles and practices of market research



Description



data processing methods





data analysis techniques





project design to meet given budgets





resource constraints





qualitative research





quantitative research





sample design





development and application of hypotheses





role of research in enterprise development





use of survey instruments








Answer:







Question 2



Compare and contrast the following project management principles and practices. (100 words)































project management principles and practices



Description



consultation and stakeholder involvement





development of policies and procedures





methods of action to ensure performance





monitoring of timelines, budgets and other implementation plans





organisational procedures for engagement of consultants








Answer:







Question 3



Provide an overview of provisions of relevant legislation, codes of practice and national standards affecting market research. (250 words)



Answer:









Assessment Task




Attempt




Result




Resubmission date



Assessment task 2- Skills demonstration



1



S/NYS





Assessment task 1- Skills demonstration



2



S/NYS





Assessment task 1- Skills demonstration



3



S/NYS






Answered 16 days AfterMay 30, 2022

Answer To: BSBMKG624 Manage market research Task 2 – Written Report Task summary This assessment is to be...

Rochak answered on Jun 16 2022
81 Votes
BSBMKG624
Manage market research
Task 1- Knowledge Questions
    
    Candidate Instructions
    Purpose of this Assessment task
    The purpose of this assessment is to test your knowledge in managing market research as required by the unit BSBMKG624 Manage market research. Your trainer/assessor will be assessing your wo
rk and provide you with constructive feedback on Canvas. This task will assess your knowledge to:
Prepare market research plans for implementation
Engage external consultants or service providers
By successfully completing this assessment you will demonstrate that you have comprehensive knowledge and understanding required to manage market research.
Structure of this assessment
There are four (4) questions in this assessment. They are different in their designs and requirements. Some can be answered in dot points, some need short answers, while others may require more detail. Your responses or answers to the questions must be precise and clear. This means you must understand the questions correctly before you attempt to answer them. You must answer all questions by yourself unassisted by another person. However, you may refer to the reference material if you need to. Your trainer/assessor will set a date and time to submit your response to this assessment and you must submit by that date and time.
Resource to undertake this assessment
Before undertaking this assessment, you should have studied relevant learning resources and by your trainer/assessor. You should have a good understanding of the applicable legislations such as those relating to privacy and confidentiality, antidiscrimination etc. You will also require a pen and paper and access to a computer with the internet to do this assessment.
What specific WHS requirements may be involved?
This assessment will require you to be aware of the standard Workplace Health and Safety requirements e.g. Workplace Health and Safety Act and Workplace Health and Safety Legislation Your trainer/assessor will advise you on these and other legislative requirements.
Reasonable adjustment
If you have any literacy and numeracy issue/s in undertaking this assessment talk to your trainer/assessor, they should be able to help. Also, please talk to your trainer/assessor if you have any difficulty in understanding this assessment or if you have any special needs.
How to do this assessment?
1. Read the given questions a couple of times to fully understand what is expected from you
2. Answer all parts of the question completely and correctly
3. Write your answers eligibly in blue or black pen or type your answers
4. Use the provided template to answer
5. Once you complete your answers carefully read them and check for their completeness and accuracy
6. Keep a copy of your completed work to make-up for any unforeseen loss or damage
7. If you use additional paper to answer put your name and student ID on it
8. Note that this assessment requires you to undertake some web research. Your trainer/assessor will provide you a list of relevant websites and digital materials you must read through.
Getting Started
The assessment may be re-attempted on two (2)...
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