BSBSLS501 Task 2.docx Task 2 – Sales Plan – Specific Product Instructions to Learners: • This summative assessment can be completed in class or at any other convenient location. • Students are...

BSBSLS501 Task 2.docx Task 2 – Sales Plan – Specific Product Instructions to Learners: • This summative assessment can be completed in class or at any other convenient location. • Students are required to complete this task using digital tools and ensure to submit in an acceptable format, e.g. .docx, .pdf, .pptx, or as advised by your assessor. • Please use the following formatting guidelines to complete this assessment task:  Font Size: 12; Line Spacing: Double; Font Style: Times New Roman • Assessment activities can be completed either in real workplace environment or in a simulated environment such as your classroom. In both cases, appropriate evidence of the assessment activities must be provided. Instruction to Assessors: • You must assess student’s assessment according to the provided Marking Criteria. • You must complete and record any evidence related to assessment activities including role-plays and presentations using appropriate forms which must be attached with student assessment submission. • You must provide students with detailed feedback within 10 working days from submission. Develop a sales plan around the following product: You will require to present a 15-minute sales plan to a small group. T A S K 2 MA RK I N G C RI T E RI A BSBSLS501 Develop a sales plan S NYS Learner’s name: Assessor’s name: Observation Criteria S NS Obtained and analysed assessment of market needs and strategic planning documents Reviewed previous sales performance and successful approaches to identify factors affecting performance Analysed information on market needs, new opportunities, customer profiles and requirements as a basis for decision making Determined practical and achievable sales targets Established realistic time lines for achieving targets Determined measures to allow for monitoring of performance Ensured objectives of the sales plan and style of the campaign are consistent with organisational strategic objectives and corporate image Determined approaches to be used to meet sales objectives Identified additional expertise requirements and allocate budgetary resources accordingly Identified risks and develop risk controls Developed advertising and promotional strategy for product Identified appropriate distribution channels for product Prepared a budget for the sales plan Presented documented sales plan to appropriate personnel for approval Identified and acquired staff resources to implement sales plan Developed an appropriate selling approach Documented the sales plan in an acceptable format Trained staff in the selling approach selected Developed and assessed staff knowledge of product to be sold Monitored implementation of the sales plan Recorded data measuring performance versus sales targets Made adjustments to sales plan as required to ensure required results are obtained Feedback to Learner: Assessor’s Signature: Date: Instructions to Learners:  This summative assessment can be completed in class or at any other convenient location.  Students are required to complete this task using digital tools and ensure to submit in an acceptable format, e.g. .docx, .pdf, .pptx, or as advised by your assessor.  Please use the following formatting guidelines to complete this assessment task:  Font Size: 12; Line Spacing: Double; Font Style: Times New Roman  Assessment activities can be completed either in real workplace environment or in a simulated environment such as your classroom. In both cases, appropriate evidence of the assessment activities must be provided. Instruction to Assessors:  You must assess student’s assessment according to the provided Marking Criteria.  You must complete and record any evidence related to assessment activities including role-plays and presentations using appropriate forms which must be attached with student assessment submission.  You must provide students with detailed feedback within 10 working days from submission. Task 2 Marking Criteria SALES plan and marketing plan for BSBSLS501 Develop a Sales Plan Pease create a table of contents with all below criteria. This task requires you to develop a sales plan and marketing plan for a product or service. Please do not chose a product already created for other companies. Make it specific for your own business, be creative. Otherwise chose a product/ service with a personal twist. Start intro of your business. Sales PlanComment by Marta Llorens: Sales plans detail the strategies the business will use to sell products and services and increase revenue. The sales plan therefore often forms part of the larger marketing strategy. Marketing plans are all about identifying your business' target market and creating strategies for reaching those customers.  1. Executive SummaryComment by Marta Llorens: Remember that An executive summary (or management summary) is a short document or section of a document produced for business purposes. It summarizes a longer report or proposal or a group of related reports in such a way that readers can rapidly become acquainted with a large body of material without having to read it all. 2. Highlights of the product/ service Comment by Marta Llorens: Please describe your product qualities, characteristics, and insert pictures. 3. Business strategy: Vision 4. Analysis detail: PESTLEE and SWOTComment by Marta Llorens: Of your product or service. Internal External Strengths Weaknesses Opportunities Threats Political factors Economic factors Social factors Technological factors Legal factors Environmental Factors Ethical factors 5. 3 Objectives (SMART)Comment by Marta Llorens: Please outline min. 3 objectives remember need to be SMART: measurable and time bond. 6. Establish performance targets KPI’s ( measurable + time bond) Comment by Marta Llorens: Point 2 page 4 -5 book 7. Identify and describe your Target Market or AudienceComment by Marta Llorens: 8. Analysis of the competitor Criteria to be analyse Your product/ service Competitor 1(name it) Competitor 2 Competitor 3 Price quality … Complete with extra criteria 9. Risk management.Comment by Marta Llorens: Outline potential risk that may impact to achieve your targets and specify a strategy for mitigation. Description risk identify Mitigation strategy/ prevention Contingency strategy/ Plan B 10. Marketing strategyComment by Marta Llorens: It defines how you are going to market your products, services or business to customers. It lays out what your objectives are and how you're going to execute them. (online, face to face campaign…. ) Marketing planComment by Marta Llorens: Based on your marketing strategy now we put it into action plan. Here we are focusing on our customer. How to reach him. 1. Executive Summary:Comment by Marta Llorens: merely summarizes each of the other sections of your marketing plan 2. Target Customers/ target audience: Comment by Marta Llorens: A target market is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. Please be as specific as possible. Taking into consideration socio-demo-graphics factors and location! 3. Unique Selling Proposition (USP): Comment by Marta Llorens: Indicate what’s your USP. This is of critical importance as it distinguishes your company from competitors such as the lowest cost, the highest quality, the first-ever, highest speed, the most eco-friendly.. 4. Describe your Marketing analysis findingsComment by Marta Llorens: Who are my potential customers?What are their buying and shopping habits?How many of them are there?How much will they pay?Who is my competition?What have their challenges and successes been? 5. Marketing objectives (remember this is more based on customer). “SMART” 6. Marketing Communication and tactics: Pricing & Positioning Strategy * Provide a description of your price range and positioning of your product/service. You can use a matrix as a support. – cheap/economic- value/money- premium – super premium. Comment by Marta Llorens: detail the positioning you desire and how your pricing will support it. Distribution Plan: intensive, selective, exclusive, selling point. Comment by Marta Llorens: Please specify channels and type.Comment by Marta Llorens: details how customers will buy from you. For example, will customers purchase directly from you on your website? Will they buy from distributors or other retailers? Promotions Strategy: explain, discounts and promotions that you will be applying to have new and keep existing customers. Comment by Marta Llorens: is one of the most important sections of your marketing plan and details how you will reach new customers. Sales and Marketing Action plan Objective TARGET STRATEGIES TACTICS / MESSAGES CALENDAR MEASUREMENT Specific, measurable objectives to accomplish in an established time period. Specific targets, reachable segments of people with similar needs or interests, motivations, demographics, locations, etc. Strategies to attract the specific people or organizations you’re trying to reach with a compelling offer that meets their interests/needs. Tools or channels you’ll use to reach your targets. What’s unique about your story/product/services/bio/history that connects with your target audience? Which messages will be persuasive? Specify which activities you will do daily, weekly, monthly or quarterly to achieve your goals. What time of day or day of week is most effective for each activity? How will you track results? How will you compare the effectiveness of each tactic? How will you calculate the time/money/ # of contacts it takes to attract/retain each customer/client? 7. Forecast Sales Budget for the Year Ended January February March April May June July August September October November December cost unit Forecast units sales Total gross sales Sales discounts & allowances Total Net Sales