Assignment
Bug: ID C6HM_Intensive_Your Name_120XXXXX_SITXMPR007_Evan_DateComment by Evan Chelios: Save your workbook as per this format. Copy and paste it and change the details Develop and Implement Marketing Strategies SITXMPR007 Assessment 1 – Project Assessment 2 – Develop Marketing Strategies and Marketing Plan Assessment 3 – Written Test Student NameComment by Evan Chelios: Fill in the details Student ID Group ID: Contents ASSESSMENT COVER SHEET3 Student Agreement:3 Student Declaration:3 Due Dates and Submission:3 Assessment No.3 Assessment Method3 Assessment Description3 Assessment Due Date3 ASSESSMENT OUTCOME4 Student Feedback:4 ASSESSMENT 1 – PROJECT5 Task 1: Question and answer5 Task 2: Question and answer7 Task 3: Question and answer9 Task 4: Question and answer10 ASSESSMENT 2 – DEVELOP MARKETING STRATEGIES AND MARKETING PLAN11 PART 1 - Learner assessment guide and evidence11 Task 1: Question and answer11 PART 2 - Learner assessment guide and evidence14 Task 1: Marketing plan14 Task 2: Question and answers15 Task 3: Implement your marketing plan15 Task 4: Question and answer16 ASSESSMENT 3 – WRITTEN TEST18 Trainer Confirmation:18 ASSESSMENT COVER SHEET This Assessment Cover Sheet outlines the requirements for assessment submission at Stanley College. Before any assessment/s can be accepted/marked by your trainer, this document must be signed for each unit completed. Student Name: Group ID: Student ID/Email Address: @stanleycollege.edu.au Trainer Name: Unit of Competence: SITXMPR007 - Develop and implement marketing strategies Student Agreement: By signing this Agreement, I confirm that I have read the Assessment Submission Guidelines, as detailed in the Student Handbook (available via www.stanleycollege.edu.au/downloads). In particular: · The work submitted is my own and does not contain another person’s work represented as my own. I understand that academic dishonesty is a breach of the Stanley College Code of Conduct and could lead to cancellation. I understand that I must acknowledge in an appropriate manner all information and sources of assistance used in my assessments. · If my trainer believes that my assessment has been plagiarised, then he/she must collect all evidence and refer the matter to the Course Coordinator and Student Support Officer. · I have followed all submission, presentation and file name guidelines outlined in the submission guidelines. I am aware that if I don’t follow required guidelines, this could result in my assessments being returned unmarked and/or fees being incurred. · I understand that I must not receive undue assistance or the unauthorised help of others in the preparation of my assessment work. · I will not allow other students to access or copy any of my assessment work. · I understand that if I am not satisfied with my assessment result, I have the right to appeal within 30 working days of receiving a result. (The Complaints and Appeals Process is available in the Student Handbook via www.stanleycollege.edu.au/downloads) Student Declaration: I hereby declare that I have read the above statement and that all the materials I submit for assessments are entirely my own and meet all of Stanley College’s assessment requirements. Student Signature: Comment by Evan Chelios: Fill in the Details Date: Due Dates and Submission: Please confirm the due dates for all assessments for this unit with your trainer: Assessment No. Assessment Method Assessment Description Assessment Due Date Assessment 1 Project Due Date: Assessment 2 Develop Marketing Strategies and Marketing Plan Due Date: Assessment 3 Written test Due Date: Assessments must be submitted by the due dates listed on this page, to the following locations: English – Submitted in person to trainer, handwritten. (Some assessments require electronic submission to your trainer) Health (Aged Care) – Submitted in person to trainer, handwritten. (Assessment for BSBITU201 requires electronic submission to your trainer) / Work Based Training portfolio submitted in person to your trainer (paper). Commercial Cookery/Patisserie (Certificate III only) – (
[email protected] ) All assessments and Portfolio submitted electronically / Work Based Training portfolio submitted in person to James St front office (Paper). Commercial Cookery/Patisserie (Certificate IV only) /Hospitality – (
[email protected]) All assessments to be submitted electronically. Security – Submitted in person to trainer, handwritten. Business – (
[email protected]) All assessments to be submitted electronically. Translation and Interpreting – (
[email protected]) All assessments to be submitted electronically. Early Childhood Education (Certificate III only) - Submitted in person to trainer, handwritten / Work Based Training portfolio submitted in person to your trainer (paper). Early Childhood Education (Diploma only) - (
[email protected]) All assessments to be submitted electronically / Work Based Training portfolio submitted in person to your trainer (paper). Professional Year Program – All assessments are submitted in person (paper) to trainer or Program Manager/Internship portfolio submitted in person to the Program Manager (paper). All submitted assessments file names must include the following details (if electronically submitted): Class_Full name_Student ID_Unit of Competence_Assessment Number_Trainer_Date submitted Example: C4CC01A_Elvis PRESLEY_12000634_BSBDIV501A_Rami_DDMMYYYY ASSESSMENT OUTCOME Assessment One (1): Outcome Satisfactory |_| Not Satisfactory |_| Resubmission Date: Assessment Two (2): Outcome Satisfactory |_| Not Satisfactory |_| Resubmission Date: Assessment Three (3): Outcome Satisfactory |_| Not Satisfactory |_| Resubmission Date: Trainer’s Feedback: Trainer’s Name: Trainer’s Signature: Date: Students please note: Your results will be made available in your Student Portal. Your Trainer will also email you with feedback on your performance, including where gaps are identified. Please ensure you regularly login to your student portal and Stanley College email to check this information. All decisions, including Assessments Outcomes can be appealed. For more information please refer to our Complaints and Appeals Policy (available from Student Services team or via our website). Student Feedback: Please take the time to provide us with any feedback on your experience during the delivery and assessment experience by emailing us directly at
[email protected] Alternatively you can complete the anonymous monthly student feedback survey. ASSESSMENT 1 – PROJECT Research Business Environment Learner assessment guide and evidence This assessment requires you to conduct research on the suitability of a product or service for your workplace or The Culinary Workshop, further to that it is highly recommended to conduct this marketing plan based on your business plan assessment.Comment by Evan Chelios: You need to make sure you have a business in mind before you decide to do the marketing plan You are required to do the following. · Complete Tasks 1, 2, 3 and 4. · Answer all the questions. Project scope analysis Choose a product or service related to your workplace or The Culinary Workshop, further to that it is highly recommended to conduct this marketing plan based on your business plan assessment. Check the suitability of your chosen product or service with your assessor prior to completing the assessment tasks. Your assessor will determine if you need to choose an alternative product or service and will explain the reasons why. Task 1: Question and answerComment by Evan Chelios: Answer the questions · Research information on the internal business environment. · Respond to the questions. · You will use your responses in this assessment activity to complete Assessment B. Q1:What product or service have you selected as the basis for your project? Q2:Outline your establishment’s core business activities. If you’re not currently employed, list the core business activities most relevant to the product or service you’ve chosen to promote from your training environment. Q3:Define the establishment’s customer base. Q4:Describe the establishment’s values and current business direction. Q5:Describe past marketing conducted by the establishment and its effectiveness. Q6:What products/services are underperforming and what is causing the poor performance? Task 2: Question and answer · Research information on the external business environment. · Respond to the following questions. · You will use your responses in this assessment activity to complete Assessment B Q1:Who are your major competitors? (This might be related to your workplace, training environment or specifically to the product or service you’ve selected.) Q2:Describe any projected changes in labour force, population or economic activity that may impact on operations at the establishment or within the industry you’re researching. Q3:Are there any emerging issues, technologies, customer trends or developments that impact on operations at the establishment or within the industry you’re researching? Q4:Are there any legal, ethical, environmental or sustainability constraints that impact on operations at the establishment or within the industry you’re researching? Task 3: Question and answerComment by Evan Chelios: Complete the SWOT analysis. Follow th link to learn morehttps://www.wordstream.com/blog/ws/2017/12/20/swot-analysis Q1:Complete a SWOT analysis based on the information you’ve provided in Tasks 1 and 2. Strengths Weaknesses Opportunities Threats Task 4: Question and answerComment by Evan Chelios: Answer the Questions Q1:What sources of information did you use to complete this assessment activity? ASSESSMENT 2 – DEVELOP MARKETING STRATEGIES AND MARKETING PLAN PART 1 - Learner assessment guide and evidence This assessment requires you to develop marketing strategies to promote the product or service you selected in Assessment A. You are required to do the following. · Refer to your responses to Assessment A. · Read the project scope analysis. · Answer all the questions. Project scope analysis Task 1: Question and answer · Answer the questions. · Using your responses to Assessment A, suggest appropriate marketing strategies to promote the product or service you selected. Make sure they’re consistent with the direction, values and business plans you defined in Assessment A. · Explain why you have chosen these strategies and what you hope to achieve by implementing them. There are numerous options available, so choose the strategies that you think are most realistic, achievable and financially viable for the establishment. · Keep your responses to the questions brief; the detail of your strategies will be provided in your marketing plan. Q1:List the marketing strategies you would use to promote the product or service you selected in Assessment A. Q2:Define the establishments or product/service’s USP (unique selling position). Q3:What is your desired market position? Q4:Define the 7Ps in the marketing mix and how they relate to your strategies. Q5:List any legal or ethical constraints that apply to your planned marketing strategies. Q6:If you completed this assessment task in your current workplace, who did you consult with when developing appropriate strategies for your establishment? If you completed this assessment task based on a product or service from your training environment, who would you consult with prior to commencing your marketing plan? Q7:Describe any technology that might assist you with marketing strategies. Q8:Outline the costs that may be incurred in implementing the proposed marketing strategies. PART 2 - Learner assessment guide and evidence This assessment requires you to develop a marketing plan based on the information you recorded in Assessment A and the strategies you developed in part 1 of Assessment B. You are required to do the following. · Refer to your responses in Assessment A. · Complete Tasks 1, 2, 3 and 4. · Answer all the questions. Task 1: Marketing plan Marketing plan template and guideComment by Evan