Building reputation: Once a company has created a reputation for being an ethical, sustainable, and responsible business, this becomes a self-fulfilling prophecy. Stakeholders expect the company to...

Building reputation: Once a company has created a reputation for being an ethical, sustainable, and responsible business, this becomes a self-fulfilling prophecy. Stakeholders expect the company to stay the course. The organization will be held accountable for noncompliance with the reputational image created.