BUS 101 Assessment 2A Assessment Type: Individual Marks: 40 Weighting: 40% Word Count: XXXXXXXXXXwords (not including reference list or title page) You are employed at a company called Here ’ n ’...

BUS 101 Assessment 2A Assessment Type: Individual Marks: 40 Weighting: 40%
Word Count: 1200-1500 words (not including reference list or title page)

You are employed at a company called
Here
’
n
’
There
, a consultancy firm to help corporations improve their intercultural communication. One of your clients,
GoGlobal
, is based in Australia and is looking to expand into new markets. However, before doing so, the CEO of
GoGlobal
, would like to know more about the national and organisational cultures in these countries to ensure
GoGlobal
, is prepared and cultural miscommunication is minimized.

You have been commissioned with writing a report for the CEO of
GoGlobal
, to identify the main cultural similarities and differences between Australia and the country assigned to you. You will need to highlight these cultural differences and recommend areas in which cultural miscommunication may occur.

To identify the cultural differences, refer to
Hofstede’
s cultural dimensions
, and
Hall’s Context Model
, at a minimum.

Structure

A report is written to compile information that has come from analysing an issue, problem or data. Its purpose is to both inform and to provide recommendations in relation to the issue/problem/ data. In this report, you will provide recommendations of how Australian
GoGlobal
employees should modify their behaviour when operating in your assigned country.

You may use the template provided to you in Moodle to assist you.

An example structure you can use for your report is:

1.0

2.0 3.0 4.0

5.0

6.0 7.0

4.1 4.2

Title Page Executive Summary

Table of Contents Introduction
Findings
–
Country Profiles

Australia

Assigned Country

Recommendations

Conclusion Reference List

Give a title to your report, student name, Number

This is the ‘abstract’, a short, one sentence description of
each
of the sections.

Include page numbers; be mindful of formatting.

Describe the importance of intercultural communication; Introduce the theories used to make comparisons.

Use data from your research (e.g.. Hall/Hofstede) to highlight
Australia’s
national/organisational culture.

Use data from your research (e.g.. Hall/Hofstede) to highlight
Australia’s
national/organisational culture.

Explain recommended behaviour for Australian staff when operating in your given country, with examples.

Sum up the content of the report.
List your references according to CIHE policy.

CIHE BUS101_S2_22

Useful Readings:

This is a list of some useful resources that you may use for research. However, you are expected to expand further in your research and use other sources. A good place to start could be the ProQuest Database.

Hofstede’s cultural dimensions

C21, Communicating in the 21
st
Century, Ch. 15, pp. 534-539


A tool to help you compare countries according to Hofstede’s cultural dimensions:

https://www.hofstede-insights.com/product/compare-countries/

Hofstede’s 6 Dimensions:

https://hi.hofstede-insights.com/national-culture

Hofstede’s 6 Dimensions with examples:

https://www.asha.org/practice-portal/professional-issues/cultural-competence/examples-of- cultural-dimensions/
https://www.mindtools.com/pages/article/newLDR_66.htm

Hofsetede’s 6 Dimensions –
Marketing

https://www.findabledigitalmarketing.com/blog/cross-cultural-marketing-examples/

House’s GLOBE Project

C21, Communicating in the 21
st
Century, Ch. 15, 539-542

https://globeproject.com/results?page_id=country#country https://globeproject.com/study_2004_2007?page_id=data#data

Hall’s Context Model

C21, Communicating in the 21
st
Century, Ch. 15, pp. 543-546

https://www.youtube.com/watch?v=qKViQSnW-UA

Other

Japanese get word from on high. Drop the formality.

https://www.nytimes.com/2003/10/30/world/japanese-get-word-from-on-high-drop-the- formality.html

CIHE BUS101_S2_22

Assessment 2B
Part B: Presentation (Group)
Marks : 10
Weighting: 10%


In the oral presentation, you will present on the findings of your report:

• 
  

  
  discuss the theories used to examine the cultural differences of the countries,
  

  
  


• 
  

  
  explain the cultural dimensions of Australia
  

  
  


• 
  

  
  compare the Australian data with the three countries assigned to your group
  

  
  


• 
  

  
  make recommendations as to what this means for expansion into these countries
  

  
  

  
  This presentation will be ten (10) minutes in duration.
  

  
  

  
  Remember:
  Your presentation will NOT simply be your report put into a powerpoint. It is a different channel of communication (from written to spoken, with visuals), and your presentation should reflect this.
  

  
  

  
  ~~~
  

  
  

  
  Below is a guide as to where you should be with assessments 2A and 2B. The actions should be completed prior to the workshop of the given week.
  

  
  

  
  Timeline
  

  
  

9

10. 
    

    
    10
    
    •
    

    
    


11. 
    

    
    11
    
    •
    

    
    

Collaborate with group
–
practice the presentation of your slides. Submit assessment 3B and deliver presentation.

• 
  

  
  Write final draft and submit individual report.
  

  
  


• 
  

  
  Collaborate with your group for assessment 2B
  –
  create ppt slides.