Business case

Running Head: BUSINESS CASE                                1
BUSINESS CASE                                         8
BUSINESS CASE
Executive Summary
The present assignment is an analysis of a constructed case study, in the business context. Business cases are made so that any hypothetical, or sometimes real, scenarios are presented to the reader to make a situation understand to them. The scenario is created in order to exemplify the decisions taken, so that the business personnel can also go by the situation if they are facing similar issues and thus, solve the same.
Table of Contents
Executive Summary    2
Introduction    4
Statement of the Problem    4
Analysis    5
Discussion of the Possible Options    6
Recommendations    6
Details of the Chosen Option    7
Conclusion    7
References    8
Introduction
In global context, the business conditions have evolved over the past few years. In fact, digitalisation has made the corporate culture enabled with more options of communicating in the rapid manner than they used to have in the past. It is one of the major strategic advantages which organisations tend to take, of their communication norms, within or outside the organisation, are established well (Lee & Tim, 2017).
It becomes even more crucial than ever in a business world that is driven by the diversified cultural identities of the professionals. In an era when organisations work rigorously hard to expand their business overseas, managing the cultural conflicts of the employees is one of the major concerns for companies. The current assignment is an analysis of the case of communication barriers, which affect the overall functioning and wellbeing of the organisation in the general context. The paper will deal with these aspects only, in detail.
Statement of the Problem
At first, it is significant to analyse the concept of effective communication and the way, various forms of it can pose different kind of threats to the functioning of organisation culture, if not used correctly (Ahmed et al., 2020). One of the major barriers, which communication can pose, is associated with the interpersonal lack of understanding within the employees. In broad sense, the sender and receiver both do not agree over a certain topic or subject and consequently it leads to chaos or weakened state of performance of either sender or the receiver.
At times, interpersonal barriers find their source in the cultural context of the professionals; it is likely possible that the one employee might have personal liking of a topic that the other does not prefer. In case of having consensus, the conflict rises among the two, which is purely based on their cultural assumptions of each other.
Secondly, communication serves as barrier when it is mixed with the emotions of the employees. Hatred to a certain religion of culture, mocking the personal appearance of the fellow employee, taunting someone due to their physical disability or having biased perceptions about male female equality at workplace cause these emotional barriers to function in organisational context.
At third place stands, the communication barrier within the organisational premises itself; this barrier works when there is long chain of command, through which the information has to flow (Hwang & Young, 2020). Thus, the ultimate objective or the meaning of the message, when it starts on behalf of the sender, is completely distorted until it reaches to the last...