Data Estimating Part-worths Product Profile Preference ranking ProfileDescriptionScreen size Brand Refresh rateDisplayPrice Respondent 6575SamsungSONY1204000...

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Data Estimating Part-worths Product ProfilePreference ranking ProfileDescriptionScreen sizeBrandRefresh rateDisplayPriceRespondent 6575SamsungSONY1204000 Pixels$4,000$6,0001234567891011121314151617181920 1LG 75in 120 HZ 4000 Pixels $400067777767765666672657 2LG 85in 120 HZ 4000 Pixels $400037777766763656776777 3SONY 65 in 120 HZ 2160 Pixels $600056572353345463666553 4LG 85in 120 HZ 2160 Pixels $600025575656225465762673 5Samsung 85in 120 HZ 4000 Pixels $900036171213213364226322 6LG 75in 240 HZ 2160 Pixels $900017171115231312212322 7SONY 65 in 120 HZ 4000 Pixels $900017171113123332262415 8LG 65 in 120 HZ 4000 Pixels $600065272536115563564655 9SONY 85 in 240 HZ 4000 Pixels $600065262123224213512453 10Samsung 75 in 120 HZ 4000 Pixels $600063172552356465654426 11SONY 85 in 240 HZ 4000 Pixels $400074767126773616642655 12SONY 75 in 120 HZ 4000 Pixels $900043171316134354354312 13LG 65 in 240 HZ 4000 Pixels $900015161212134312123722 14Samsung 65 in 120 HZ 4000 Pixels $400066277255716563434426 15SONY 75 in 120 HZ 2160 Pixels $400066774777777576776477 16Samsung 65 in 240 HZ 2160 Pixels $400067765134726514511453 17Samsung 75 in 240 HZ 4000 Pixels $600064762112363416224524 18Samsung 85 in 120 HZ 2160 Pixels $900017171112225352326322 Part-worthsScreen size65 75 BrandSamsung SONY Refresh rate120 Resolution4000 pixels Price$4,000 $6,000 Base (Reference) Level Part-worthsScreen size85 BrandLG Refresh rate240 Resolution2160 Pixels Price$9,000 Part-worths RangeScreen size Brand Refresh rate Resolution Price sum range Importance Screen size Brand Refresh rate Resolution Price Utilities Consumers1234567891011121314151617181920 Existing products 1LG 65 in 120 HZ 4000 Pixels $4000 2Samsung 85 in 120 HZ 4000 Pixels $9000 New products Purchase Probabilities Consumers1234567891011121314151617181920Market shares Profitability Calculation Market size10000075 in$600 Fixed cost2,000,00085 in$1,000 Product profileMarket shareBase costFeature costTotal variable costSalesPriceProfit
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Answered 4 days AfterJan 27, 2021MIS784Deakin University

Answer To: Data Estimating Part-worths Product Profile Preference ranking ProfileDescriptionScreen size Brand...

Rajeswari answered on Jan 31 2021
136 Votes
Data
    Estimating Part-worths
    Product Profile                                        Preference ranking
    Profile    Description    Screen size        Brand        Refresh rate    Display    Price        Respondent                                                                                    Total-pref total    Probability
            65    75    Samsung    SONY    120    4000 Pixels    $4,000    $6,000    1    2    3    4    5    6    7    8    9    10    11    12    13    14    15    16    17    18    19    20
    1    LG 75in 120 HZ 4000 Pixels $4000                                    6    7    7    7    7    7    6    7    7    6    5    6    6    6    6    7    2    6    5    7    123    1355    0.0539282019
    2    LG 85in 120 HZ 4000 Pixels $4000                                    3    7    7    7    7    7    6    6    7    6    3    6    5    6    7    7    6    7    7    7    124    1354    0.0538884025
    3    SONY 65 in 120 HZ 2160 Pixels $6000                                    5    6    5    7    2    3    5    3    3    4    5    4    6    3    6    6    6    5    5    3    92    1386    0.0551619836
    4    LG 85in 120 HZ 2160 Pixels $6000                                    2    5    5    7    5    6    5    6    2    2    5    4    6    5    7    6    2    6    7    3    96    1382    0.055002786
    5    Samsung 85in 120 HZ 4000 Pixels $9000                                    3    6    1    7    1    2    1    3    2    1    3    3    6    4    2    2    6    3    2    2    60    1418    0.0564355648
    6    LG 75in 240 HZ 2160 Pixels $9000                                    1    7    1    7    1    1    1    5    2    3    1    3    1    2    2    1    2    3    2    2    48    1430    0.0569131577
    7    SONY 65 in 120 HZ 4000 Pixels $9000                                    1    7    1    7    1    1    1    3    1    2    3    3    3    2    2    6    2    4    1    5    56    1422    0.0565947624
    8    LG 65 in 120 HZ 4000 Pixels $6000                                    6    5    2    7    2    5    3    6    1    1    5    5    6    3    5    6    4    6    5    5    88    1390    0.0553211812
    9    SONY 85 in 240 HZ 4000 Pixels $6000                                    6    5    2    6    2    1    2    3    2    2    4    2    1    3    5    1    2    4    5    3    61    1417    0.0563957653
    10    Samsung 75 in 120 HZ 4000 Pixels $6000                                    6    3    1    7    2    5    5    2    3    5    6    4    6    5    6    5    4    4    2    6    87    1391    0.0553609807
    11    SONY 85 in 240 HZ 4000 Pixels $4000                                    7    4    7    6    7    1    2    6    7    7    3    6    1    6    6    4    2    6    5    5    98    1380    0.0549231871
    12    SONY 75 in 120 HZ 4000 Pixels $9000                                    4    3    1    7    1    3    1    6    1    3    4    3    5    4    3    5    4    3    1    2    64    1414    0.0562763671
    13    LG 65 in 240 HZ 4000 Pixels $9000                                    1    5    1    6    1    2    1    2    1    3    4    3    1    2    1    2    3    7    2    2    50    1428    0.0568335589
    14    Samsung 65 in 120 HZ 4000 Pixels $4000                                    6    6    2    7    7    2    5    5    7    1    6    5    6    3    4    3    4    4    2    6    91    1387    0.055201783
    15    SONY 75 in 120 HZ 2160 Pixels $4000                                    6    6    7    7    4    7    7    7    7    7    7    5    7    6    7    7    6    4    7    7    128    1350    0.0537292048
    16    Samsung 65 in 240 HZ 2160 Pixels $4000                                    6    7    7    6    5    1    3    4    7    2    6    5    1    4    5    1    1    4    5    3    83    1395    0.0555201783
    17    Samsung 75 in 240 HZ 4000 Pixels $6000                                    6    4    7    6    2    1    1    2    3    6    3    4    1    6    2    2    4    5    2    4    71    1407    0.0559977712
    18    Samsung 85 in 120 HZ 2160 Pixels $9000                                    1    7    1    7    1    1    1    2    2    2    5    3    5    2    3    2    6    3    2    2    58    1420    0.0565151636
                                            MEAN %    100    65    121    58    56    56    78    65    63    78    74    73    72    79    73    66    84    67    74    1402    25126    1
                                Part-worths    Screen size    65    19%                                                                                1478
                                        75
                                    Brand    Samsung
                                        SONY    16%
                                    Refresh rate    120    22%
                                    Resolution    4000 pixels
                                    Price    $4,000    35%
    Profile    Description    Prob                            $6,000
    1    LG 75in 120 HZ 4000 Pixels $4000    0.0539282019
    2    LG 85in 120 HZ 4000 Pixels $4000    0.0538884025                    Base (Reference) Level
Part-worths    Screen size    85    16%
    3    SONY 65 in 120 HZ 2160 Pixels ...
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