capstone project - need research work with the project of choice .
MGT605 Assignment 1 Brief.docx Page 1 of 4 ASSESSMENT BRIEF Subject Code and Title MGT605 Business Capstone Project Assessment Assignment 1 – Project Proposal/Plan Individual/Group Individual Length 1500 words Subject Learning Outcomes SLO a. Develop and articulate a theoretical or practical perspective on management issues through a substantial applied project SLO b. Demonstrate collaborative leadership and ownership in the preparation of a significant original body of practical or theoretical work SLO c. Use specialist research skills to analyse a complex management problem and then synthesise the research, communicating it effectively to both specialist and lay audiences Submission By 11:55pm AEST/AEDT Friday of Week 3 Weighting 20% Total Marks 20 Context: This subject allows the student to synthesise the knowledge and skills gained from all other subjects studied up to that point. The main deliverable in the subject is a major project. In this first assessment, the project is proposed. Instructions: In this assessment, you are required to propose how you are going to study in the capstone project. Before you can do that, you first need to identify a project idea on which to develop your project proposal . Your project proposal must include the pain statement or problem statement. The capstone project proposal serves two basic functions. Firstly, it presents and explains how you are going to study and analyse the issue of your capstone project. This is essential to make clear what you aim to achieve by the end of this study period, what data you will collect and analyse and what MBA subject theory applies to your project. MGT605 Assignment 1 Brief.docx Page 2 of 4 Secondly, how you will conduct the capstone project. This is an account of the steps you will take until you produce the final report. This includes a timeline. The timeline will help you track your progress. With this information, your facilitator will be able to guide you concerning the suitability and feasibility of your capstone project. Formulating a project idea As mentioned above, before you can develop your capstone project proposal, you need to identify a problem or opportunity. Please refer to the “Broad Business Capstone Project Ideas.pdf” file for help with identifying project ideas. You can find the “Broad Business Capstone Project Ideas.pdf” in the learning portal. Structure of the project proposal Include all relevant content expected in a project proposal. Cover page – provide a cover page with identification information including, your name, the subject and code, the capstone project title, date, word count, etc. Introduction or Context – background information including a description of the country, the industry, the organisation (case unit) and the problem or opportunity (the issue(s)). Discuss the circumstances through which the problem or opportunity has arisen. Aim/purpose of project – the specific aim of the capstone project is to identify the problem or opportunity and to summarise what your project intends to achieve. Method – identify the proposed sources of information or data. Also consider how your knowledge from your post graduate program will apply in your project. Ensure that the project is feasible within the available time. Also describe the relevance and significance of your capstone project. Conclusion – a brief statement about what the project is all about, its suitability and feasibility. Indicative timeframe – itemise what you will cover in each week. Word count The 1500 words word count includes the Context down to the Conclusion. There is no tolerance on the word count. You are not expected to exceed 1500 words and penalties may apply for exceeding the word count. Here is a suggested (non-prescriptive) allocation of word count. MGT605 Assignment 1 Brief.docx Page 3 of 4 Context and Aim statement – 300 words Method – 1050 words Conclusion – 150 words NB: You may use dot points to present the main points of your proposal. References Your capstone project proposal must use and list at least six (6) references to theoretical literature sources. Identify specific data sources that you will collect data from and reference them. You may have up to ten (10) references to data sources. Special conditions If the project involves an industry partner, a letter of support from the partner is required in an appendix. If your capstone project involves research on human subjects (e.g. collection of primary data through surveys), it is the student’s responsibility to obtain HREC approval for it through the Human Research Ethics Committee (HREC). Except otherwise approved by the Facilitator, you may not collect and use any form of primary data for the purpose of this capstone project. It is expected, that your capstone project is an original submission (your own work). Your project must not be a repackaged assessment from another subject you have done before. Submission Submit a written capstone project proposal that uses an academic style of writing including references and the recommended structure (above). Please refer to the Academic Integrity policy and the Assessment policy for more information. Use Assessment 1 link in Blackboard to submit your capstone project proposal. Give your file a name of this format – Your name_Subject and code_Assessment number – before submission. MGT605 Assignment 1 Brief.docx Page 4 of 4 Learning Rubric Assessment Attributes Fail (Unacceptable) Pass (Functional) Credit (Proficient) Distinction (Advanced) High Distinction (Exceptional) Knowledge and understanding (technical and theoretical knowledge) Understands theoretical models and concepts 10 marks Limited understanding of required concepts and knowledge Key components of the assignment are not addressed. Knowledge or understanding of the field or discipline. Resembles a recall or summary of key ideas. Often confuses assertion of personal opinion with information substantiated by evidence from the research/course materials. Thorough knowledge or understanding of the field or discipline/s. Supports personal opinion and information substantiated by evidence from the research/course materials. Highly developed understanding of the field or discipline/s. Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Well demonstrated capacity to explain relevant concepts. A sophisticated understanding of the field or discipline/s. Uses information substantiated by robust evidence from the research/course materials and extended reading. Mastery of concepts and application to new situations/further learning. Effective Communication Well structured report with clear flow of ideas 10 marks Difficult to understand for audience, no logical/clear structure, poor flow of ideas, argument lacks supporting evidence. Audience cannot follow the line of reasoning. Information, arguments and evidence are presented in a way that is not always clear and logical. Line of reasoning is often difficult to follow. Information, arguments and evidence are well presented, mostly clear flow of ideas and arguments. Line of reasoning is easy to follow. Information, arguments and evidence are very well presented; the presentation is logical, clear and well supported by evidence. Expertly presented; the presentation is logical, persuasive, and well supported by evidence, demonstrating a clear flow of ideas and arguments. Engages and sustains audience’s interest in the topic. Page 1 of 3 Broad Project Ideas for Business Capstone Your choices of a project idea and the case unit (business or industry or place) are critical considerations of your capstone project. It is impossible to do well with your capstone project if you have poorly chosen your project idea. Therefore, this step demands careful consideration. Your facilitator will help you sort through the project identification, but your facilitator cannot identify a project for you. It remains your duty to decide between multiple project ideas that you will identify personally. The Business Capstone is about using your knowledge from the MBA subjects you have done before. You need to apply this knowledge to a specific real-life setting such as a business, industry, individual, and other organisations and even jurisdictions such as a country or region. The following list of project ideas is designed to help you quickly settle down on a suitable project idea. The list is not exhaustive, i.e. you may identify a project idea outside this list as long as it is a business project idea. 1. Strategic management • Strategy evaluation – critically evaluating an existing business strategy • Strategy formulation – applying the strategy formulation process to develop a strategy for a business • Strategy implementation/execution – develop implementation plan for an existing strategy • Analysis of external and its impact on the internal environment • Competitive strength analysis – a weighted comparative analysis 2. Marketing • Evaluation of customer issues (customer engagement, customer retention, customer satisfaction, etc) • Evaluation or development of market entry strategies • Market entry strategy implementation • Studying market segmentation, positioning and targeting • Evaluation of branding strategies • Implementation or evaluation of market exit strategies 3. Finance/Corporate Governance • Evaluation of financial performance and structures • Stock trading, share prices, securities and related instruments • Evaluating corporate governance structures, compliances and performances • Financial and corporate governance issues in family, small-scale and medium-sized enterprises Page 2 of 3 4. Human Resource Management • Evaluating organisational culture • Studying diversity and its impacts on the business • Evaluating or develop HR practices and policies • Evaluating employee engagement, motivation, satisfaction • Implementing or evaluating change management practices and processes • Strategic human resources planning • Talent management and acquisition 5. Entrepreneurship • Identifying and analysing business opportunities • Innovation and invention analysis • International entrepreneurship • Social entrepreneurship development 6. Logistics and Supply Chain Management • Supply chains and sustainability • International supply chain issues •