Case studies assess students’ understanding of concepts presented in weekly lectures and tutorials by researching and analysing real life situations. This is a group assignment. In this assignment,...

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Case studies assess students’ understanding of concepts presented in weekly lectures and tutorials by researching and analysing real life situations. This is a group assignment. In this assignment, students are required to identify a recent E-Commerce and EBusiness idea and write a 1,500-word report. Suggested topics (List is not restricted):  E-Commerce store (choose any product)  Teach online courses  Online marketing service for businesses  Start online clothing store  Sell web hosting and domain services  Virtual assistance service  Build apps and websites  Develop and sell a niche product Following instructions must reflect in your writing - Selling on the web  Choose a revenue model and discuss why you have chosen that model for your e-business idea.  Describe the characteristics of your revenue model.  Discuss the web presence objectives and strategies to support your business idea. What are your plans to make your e-business website more accessible, user-centric, usable?  Discuss your plans to increase customer loyalty and trust. Unit BISY3004 E-Commerce and E-Business Application 2 Marketing on the web  Choose a marketing strategy and discuss why you have chosen that marketing strategy for your e-business idea.  Discuss your strategies to communicate different market segment.  Discuss the identification of customer’s characteristics as they move through the customer relationship life cycle.  Discuss strategies for customer acquisition, conversion, retention.  Discuss your ideas for customer relationship management.  Discuss how you are going to create and maintain your brand on the Web (you can also include different marketing campaigns, Search Engine Optimisation etc). Business-to-Business Activities: Improving Efficiency and Reducing Costs  Discuss how you are going to use the Internet to improve purchasing, logistics, and other support activities.  Discuss if you have any outsourcing and offshoring business strategies.  How electronic data interchange works and how it has evolved using Internet technologies.  Discuss your plans on supply chain management with internet technologies. Social Networking, Mobile Commerce  Discuss your strategies of using social networking tools in your online business activities.  Discuss if you are going to use crowd funding platform. Legal, Ethical and Tax  Discuss how you are planning to work on legal, ethical and tax issues in your e-business. Web Server Hardware and Software  Discuss your plans on Web server, Operating Systems, Server Software, E-Mail management.  Discuss your plans on Hardware you are going to use for your e-business.  Discuss you are after cloud computing and content delivery networks for your e-business. Software for E-Commerce  Discuss the functions of your e-business/e-commerce software or website.  Discuss web services, Customer relationship management, Knowledge management and supply chain management software you are going to use with your electronic commerce software/website. E-Commerce Security  Discuss the security concerns of your new e-business/e-commerce software/website.  Discuss your security policy.  Discuss implementation of security Web client computers, Server computers and Communication channels. You are required to use additional references to support your arguments
Answered 1 days AfterAug 10, 2021

Answer To: Case studies assess students’ understanding of concepts presented in weekly lectures and tutorials...

Neha answered on Aug 12 2021
141 Votes
Online Customized Gifts
Selling on the web
Sales revenue model can be used store. It is the most commonly followed revenue model for ecommerce business and according to this model the retailers and wholesalers will be able to sell their products over Internet and try to reach out to inside of broader level. This murder also brings the incon
venience for the customers to save the time. The customer does not have to walk up to the physical store but there is extra cost. The prices are generally competitive as compared with physical shop. The business which follows the online sales model generally comes with marketplace as an entry point which allow them to deal with different product vendors and help them to grow the marketplace and earn more.
In few cases directly injected in the business where the profit will not be shared with anyone. On the basis of the size of business and the point of sales traffic there are few functionalities of the business which are transferred to third party vendors, and it is done generally for the supply chain and logistics management. For example, we can consider a single shop company selling their brand products over Internet with the help of online platform. It can create a dedicated path to do the spelling and connect with a greater number of customers.
Amazon is the example of this business model perform their web catalogue-based business on the Internet. When the company is connected with the customers then it is their responsibility to retain them and enhance the loyalty and trust with them. The customers remain loyal if they are getting all the requirements fulfilled and company is able to provide them the best service. The company needs to exceed from the basic expectation of the customer and try to engage them over different social media channels. The loyal customers can be rewarded with different offers and discounts.
Marketing Strategy
Generally, the people are present on different social media platform, but it is the responsibility off the organization to select the best platform on which they can sell their product. For example, there are many social media platforms like Twitter, Instagram, LinkedIn and few others. Each of the platform have their own model and idea to connect with people.
A person who selling the gifts or the product might not be able to get the success if they are selling the product on LinkedIn or Twitter as compared with the sale of product on Instagram. For the marketing strategy social media can be used and we can post our content over different social media, but this content should be attractive enough. Each social media platform is designed for specific targets and specific use.
We can share our content over social media, and it should also be specific with the images. Weekend post the advertisement on social media like Instagram and Facebook. When the company is connected with the customers then it is their responsibility to retain them and enhance the loyalty and trust with them. The customers remain loyal if they are getting all the requirements fulfilled and company is able to provide them the best service. The company needs to exceed from the basic expectation of the customer and try to engage them over different social media channels. The loyal customers can be rewarded with different offers and discounts.
Business to Business activities
There are many strategies which can be used for outsourcing the...
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