Case Study: BenettonRead the “Benetton” web case from the student companion site (Links to an external site.) for yourtextbook.How has Benetton’s uniform communications strategy translated into...

Case Study: BenettonRead the “Benetton” web case from the student companion site (Links to an external site.) for yourtextbook.How has Benetton’s uniform communications strategy translated into sales and profit in differentparts of the world?Should Benetton restructure the communications strategy to incorporate both the two­tieredapproach and a more country­tailored positioning strategy?