only make part 2.7, 2.8 and 2.9

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CASE STUDY
Heartland Equestrian Centre App Project

Heartland Equestrian Centre located in Macedon Ranges, Victoria. It offers a full service boarding
facility geared towards the needs of riders and their equestrian desires. The 100 acre facility is home
to multiple trainers and clinicians. Heartland offers an excellent lesson program covering all
disciplines of riding, and houses multiple arenas including dressage and jumping, round yard, horse
wash, stables and much more. In addition Heartland offers trail riding and a full dude ranch
experience.
Heartland Pty Ltd is managed by director, Jack Bartlett. Heartland has been experiencing a reduction
in boarding horses, private lessons and retraining of difficult horses after one highly respected trainer
left for a position overseas, and a large horse training centre recently opened creating additional
completion. Heartland has a basic web presence and has considered developing their site, along with
traditional marketing approaches and an app, to help to promote and grow their business.
You have been working for Equine Development Inc. casually for the last three months in their
mobile app development department. As a virtual team specialist, your company has applied for a
tender to develop an app for Heartland. Due to the importance of this project, the CEO of Equine
Development Inc, Peter Mo
is, and the Director of Mobile Development Lisa Stillman have both
made this project a priority.
The initial investment in the project is estimated to be $220,000 in year 0 of the project, $10,000 in
year 1, $15,000 in year 2, and $15,000 in year 3 a total of $260,000. Equine Development Inc.
equires a discount rate of 10%. It is anticipated project future cash inflow as follows (Years 0 to 3):
$0, $130,000, $130,000, and $130,000, a total of $390,000 The project will be expected to make at
least a 25% ROI, to conform to the Equine Development Inc, business model.
The goal of the project is to propose an app, which is optimised for iPhone and Android devices. The
app should allow client and potential clients to enrol and pay for riding lessons, horse boarding, re-
training, booking trail rides and dude ranch reservations. Clients should be able to subscribe to
Heartland newsletter and related upcoming events. There should be access maps of all trail rides, and
videos showcasing all the facilities. There should be a photo album for each horse and trainer. The
app should provide users with an ability to provide an overall ranking of equestrian centre in terms of
attractions and services. Management believes it will take about five months (20 weeks) with a budget
of $260,000 for this important project. Mo
is aims for a budget contingency reserve of approximately
10%.
Peter Mo
is and Lisa Stillman have formed a search committee to find the best candidate for
managing the Heartland App Development Project. After reviewing many strong candidates, they
decided to appoint you, to put together the business case for this critical project. Your previous job
was with a consultancy firm where you successfully implemented several android application
development projects for medium sized enterprises, using virtual teams. Since this is a high priority
project that should be completed in five months, they felt it was appropriate to get the best candidate
to put together a quality business case and project management plan. They are offering a premium for
your contract at $120 p/hr for 2 d/wk, but a lot is at stake, Heartland and similar businesses are likely
to request further mobile app development projects. Mo
is and Stillman propose to be joint project
sponsors, and have handpicked Ty Borden, to be the main internal IT liaison and Mallory Wells to be
the Heartland liaison. They will let you as the new project manager form the rest of the project team if
the tender bid is successful.
In order to get the app developed in the time frame you propose to use an agile development approach
with a team of two programmers and a digital image specialist working on the app. It is anticipated
the programmers will spend the equivalent of half a day a week on project management related
activities (e.g. completing status reports and attending meetings etc.) and the remaining 4.5 days on
development. They will be paid at a rate of $85 p/hr, which is negotiable. You will also need to access
to an Equine consultant (Amy Flemming). The consultant and liaison team members pay rates are
negotiable and will only be required for a maximum of one week.
You anticipate several challenges if this tender bid is successful. Equine Development originally
focused on developing horse games apps for kids, but the CEO, Peter Mo
is, has emphasised the
need to increase profits by tapping into other markets, including business marketing projects. The type
of people who work on kids gaming projects are often different from people working on the new
usiness marketing projects. They often have different educational backgrounds, skill sets, and ideals.
Most of the people hired in the past year have been hired to support these new markets. Even though
you and the Heartland Development project team tried to do a good job managing key stakeholders,
there are some difficulties with several employees who disagree with the company’s new market
strategies.
The plan is to roll out review existing information, conduct research and gather new material. Detailed
storyboards, a prototype, alpha, beta and final version of the app will developed. The app will need to
e tested, and promoted prior to roll out. The project will be considered a success, if it comes in on
time, on budget, within scope and key stakeholders have been pleased with the communication and
eporting processes.

1
3 itech 7401 team business case.docx
Assessment 3 –
ITECH 7401 Leadership in IT Project Management
Task Name
Team Business Case
Purpose
To provide students with practical experience in working in teams to develop a project business
case in order to solve a unique and complex IT business problem.
Timelines and Expectations
Percentage Value of Task: 20% (30 marks).
Due: Week 8 Sunday, 23:59 pm.
Minimum time expectation: This task will take approximately 20 hours to complete.
Learning Outcomes Assessed
The following learning outcomes are assessed by completing this assessment: K1-K4, S1-S4,
A1, and A2.
Assessment Details
Background
A business case is the first deliverable in the IT project life cycle. It provides an analysis of the
organisational value, feasibility, costs, benefits, and risks of several proposed alternatives or
options.
A business case helps to determine whether or not a project justifies an organisations investment
into a project. The business case defines the problem and its impact and performs a cost benefit
analysis for the proposed solution. It also looks at possible alternative solutions. The business
case should also provide a check to see that the project aligns with the organisation’s strategic
plan.
For help on preparing a business case, see: https:
www.pmi.org/learning/li
ary
usiness-cases-
project-scope-analysis-6119
https:
www.pmi.org/learning/li
ary
usiness-cases-project-scope-analysis-6119
https:
www.pmi.org/learning/li
ary
usiness-cases-project-scope-analysis-6119

2
3 itech 7401 team business case.docx
Requirements
In this assignment, you will be required to form teams of approximately four (4) people. One team
member is to be elected the project leader for the duration of the project. Teams will prepare a
project business case based on an IT project case study and should use their own initiative
egarding assumptions and the scheduling all deliverables.
An electronic copy of a case study will be available from your tutor or course lecturer
(alternatively your team may wish to propose their own project—please get permission from your
lecturer before proceeding with this).
Ideally the business case should contain details of the following:
• description of project background
• description of project objectives (including link to organisational mission statement)
• description of the cu
ent situation (including a SWOT analysis)
• outline of problem/opportunity statement
• details of critical assumptions and constraints
• an analysis of options and recommendations
• financial analysis (npv, roi and payback figures)
• preliminary project requirements (project preliminary scope and WBS level 3)
• budget estimate (cost model and baseline)
• schedule estimate (including summary schedule, Gantt chart and network diagram)
• list of potential risks
Templates for the above documents are available on Moodle. You can use these as a basis, but
you are encouraged to research new and innovative ways of presenting your business case.
A suggested layout for the report is provided. You can use it as a guideline for presenting your
usiness report. For assistance in report writing techniques, see:
http:
unilearning.uow.edu.au
eport/4b.html.
A suggested business process report structure is as follows.
Title page
Executive summary
Table of contents
1.0 Introduction
2.0 Business Case Report for: [insert case study name]
2.1 Project background
2.2 Mission statement and project objectives
2.3 SWOT analysis
2.4 Problem/opportunity statement
2.5 Critical assumptions and constraints
2.6 Analysis of options and recommendations
2.7 Financial analysis
2.8 Project scope and WBS
2.9 Cost model and baseline
2.10 Schedule, Gantt chart and network diagram
2.11 List of risks [team member
3.0 Conclusion
4.0 References
5.0 Appendices [innovation tasks]
http:
unilearning.uow.edu.au
eport/4b.html

3
3 itech 7401 team business case.docx
Tasks should be distributed evenly amongst team members.
A quality team business case will demonstrate a synthesis of plan content, templates and ideas
acquired from project management professionals and academic authors with details from the
case study provided. Innovation marks may be awarded for evidence of additional deliverables,
team participation such as meeting agenda’s and minutes, leadership approach etc.
Academic Presentation
Assessments should be presented in accordance with:
• Helpsheets: https:
studyskills.federation.edu.au/student-skills/helpsheets/
• Writing guides: https:
studyskills.federation.edu.au/assessment/written-tasks/
• Layout and appearance: https:
studyskills.federation.edu.au/student-skills/writing/layout-and-
appearance
Referencing
Reference lists and in-text references should be presented in APA format:
• See FedCite – referencing tool: https:
federation.edu.au/li
ary/student-resources/fedcite
Submission
Team leaders should submit an electronic copy of your business case in Word format, also
upload your financial analysis, budget estimate and schedule estimate (one copy per team).
Submit your files in the
Answered 3 days AfterMay 10, 2022

Answer To : only make part 2.7, 2.8 and 2.9

Sathishkumar answered on May 11 2022
18 Votes
2.7 Financial analysis
Given data:
The initial investment of the project is estimated at $ 220,000, $ 10,000 for
the 0 years of the project. $ 15,000 in Year 1, Year 2, and $ 15,000 in Year 3 for a total of $ 260,000. Horse Development Inc. 10% discount rate required. The expected project future cash flow is as follows (years 0 to 3): The goal of the project is to propose an application that is optimized for iPhone and Android devices. Equine Development Inc, minimum 25% ROI according to business model.
Solution:
Financial Analysis methods:
There are some financial analysis methods for cooperative companies. In corporate finance, the analysis is conducted locally by the accounting department and shared with management to improve business decision making. This type of internal analysis may include ratios such as Net Cu
ent Value (NPV) and Internal Revenue (IRR). But NPV is the best method for all kind of companies.
According to the NPV method,
Rt=(Profit-Investment)
I=10%
NPV=((0-220000)/(1+10)^1)+((130000-10000)/(1+10)^2)+((130000-15000)/(1+10)^3)+((130000-15000)/(1+10)^4)
NPV= 18914
2.8 Project Scope and WBS:
The project...
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