MGT302A/BIZ303_Assessment 2 Brief_ Case Study Report Page 1 of 6 ASSESSMENT BRIEF Subject Code and Title MGT302A/BIZ303: Strategic Management Assessment Assessment 2 - Case Study Report...

Case Study Report


MGT302A/BIZ303_Assessment 2 Brief_ Case Study Report Page 1 of 6 ASSESSMENT BRIEF Subject Code and Title MGT302A/BIZ303: Strategic Management Assessment Assessment 2 - Case Study Report Individual/Group Individual Length 2000 words, +/- 10% Learning Outcomes a) Describe and evaluate the objectives, aims and the primary aspects of a strategic plan whilst taking into account the vision and mission of the organisation. b) Discuss and evaluate the processes and forces that influence the strategic decision-making process in relation to business strategy. c) Explain the significance of strategy as a means of identifying and realising opportunities for growth. d) Analyse the managerial, planning and procedural tasks associated with implementing and executing organisational strategies and identify the key risks associated with this process. e) Prepare and justify a strategic plan. f) Demonstrate an ability to think strategically about an organisation, its position in the marketplace and how it can gain a sustainable competitive advantage. Submission Due by 11:55pm AEST/AEDT Sunday of module 5 (week 9) For Intensive (6week) class: by 11:55pm AEST/AEDT Sunday of Module 5 (Week 5) Weighting 40% Total Marks 100 marks Context: You are a strategic analyst for a management consulting firm that specialises in the analysis of Australian organisations. Your task is to write a report based on a case study of an Australian corporation. You are to use the framework models of strategic management, in order to evaluate the environment the organisation operates within and its mission, goals and strategic choices. Additionally, you will provide some recommendations that both support and critique the strategic direction the organisation has chosen to pursue. MGT302A/BIZ303_Assessment 2 Brief_ Case Study Report Page 2 of 6 Instructions: This assessment requires that you write a business report on one of the following organisations: Jetstar Airways Pty Limited Jetstar is a subsidiary of Qantas Airways Limited and is an Australian airline with a focus on national flights. The Jetstar group is responsible for approximately 18% of the umbrella company’s revenue and has established itself firmly as a low cost operator in the Australian market. The company faced many challenges with the implications of the COVID-19 crisis impacting all airlines both nationally and internationally. With COVID restrictions easing and travel set to resume to full capacity soon, there is an urgent need for this airline to adjust its strategy to the new market. Other operators are interested in joining this travel space and getting their strategy right for the next phase in air travel is of utmost importance to secure their relevance on the Australian travel landscape. This Torrens Library link will get you started: https://my-ibisworld-com.torrens.idm.oclc.org/au/en/industry/i4902/major-companies Bunnings Group Limited Bunnings is a subsidiary of Wesfarmers Limited and is an iconic Australian hardware chain store. Bunnings contributes almost 50% of the revenue of Wesfarmers, securing them as an important link in the group’s portfolio of companies. Bunnings went from strength-to-strength during the COVID-19 pandemic crises in Australia which established them even further in the hearts and minds of Australians. As international markets open up and retail in general has to re-establish itself in the market, Bunnings would need to plan their strategy carefully to maintain their prominence in this market. This Torrens Library link will get you started: https://my-ibisworld-com.torrens.idm.oclc.org/au/en/company-reports/69/segments-and-industries Rio Tinto Limited This Australian based Public Company secures its revenue from mineral exploration, production and processing. With a $45.5 billion turnover and employing 45 000 people, the mining giant is one of the major companies in the industry on both the national and international landscape. A large component of the company’s market is in export which makes them vulnerable to changes in the international demand for their products. Their strategy includes very specific direction on their sustainability footprint and to continuously negotiate international support for their exports. This Torrens Library link will get you started: https://my-ibisworld-com.torrens.idm.oclc.org/au/en/company-reports/6287/company-details To prepare for this assessment, the following steps are advised: ➢ Step 1 - Read the subject materials for modules 1 to 4 (weeks 1 to 8). https://my-ibisworld-com.torrens.idm.oclc.org/au/en/industry/i4902/major-companies https://my-ibisworld-com.torrens.idm.oclc.org/au/en/company-reports/69/segments-and-industries https://my-ibisworld-com.torrens.idm.oclc.org/au/en/company-reports/6287/company-details MGT302A/BIZ303_Assessment 2 Brief_ Case Study Report Page 3 of 6 ➢ Step 2 - Decide which ONE of the three organisations you will choose as the case study for your report by reading the relevant parts of their websites, annual reports and other media sources. ➢ Step 3 - Undertake additional research on the organisation and its industry as well as source- relevant academic journal articles that will help you in writing your report. A suggested structure for your report is as follows: Executive Summary (150 words) Table of contents (not included in word count) 1. Introduction (100 words) 2. Evaluating the organisation’s environment (550 words) a. External - use Porter’s five forces and the most relevant 2 elements of PESTEL, (not required to use each one). b. Internal - use core competencies and Porter’s value chain analysis. 3. Analysis of competitive advantage (200 words) a. Discuss competitive rivalry 4. Strategy formulation and choice (550 words) a. Vision b. Goals c. Initiatives – cost leadership vs differentiation 5. Recommendations and conclusions (450 words – write this section in ‘first’ person) a. With rationale for support of strategy b. With rationale for critique of strategy Reference List (not included in word count) Appendices (not included in word count) Please note the following additional information: ➢ You should adhere to the correct use of academic writing, presentation and grammar. You should write the report in the third person apart from the recommendations section which you should write in the first person. ➢ Executive summary, table of contents, referencing, tables and diagrams do form part of the word-count. ➢ You are advised to include a minimum of 7 academic references which should be prescribed textbooks or journals. These sources should be either from the prescribed sources lists in the study modules or available through the Torrens online library and should be accessible by your lecturer. Unless the lecturer has access, no sources from other university libraries should be used. Appropriate websites may be used in addition to these. All sources should be accessible by the lecturer. ➢ It is important to adopt the appropriate use of the latest APA edition style when citing and referencing research. Please comply with all academic standards of legibility and referencing. MGT302A/BIZ303_Assessment 2 Brief_ Case Study Report Page 4 of 6 Submission Instructions: Submit your report via the Assessment link in the main navigation menu in MGT302A/BIZ303 Strategic Management. The learning facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades. MGT302A/BIZ303_Assessment2_CaseStudyReport Page 5 of 6 Learning Rubric: Assessment 2 – Case Study Report Assessment Attributes Fail (Unacceptable) 0-49% Pass (Functional) 50-64% Credit (Proficient) 65-74% Distinction (Advanced) 75 -84% High Distinction (Exceptional) 85-100% Executive summary, contents and introduction 10% Provides poor context and do not link to the assessment in a clear and coherent way. May be missing entirely. Provides satisfactory context but link to the assessment in only a partially clear and coherent way. Provides reasonable context and link to the assessment in a fairly clear and coherent way. Provides good context and link to the assessment in a clear and coherent way. Provides excellent context and link to the assessment in an extremely clear and coherent way. Evaluating the organisations environment 25% Report shows limited understanding of the required concepts and knowledge. Limited application and analysis of internal and external factors to chosen organisation, with minimal evidence used. Report shows basic knowledge and understanding of the required concepts and knowledge. Some application and analysis of internal and external factors to chosen organisation, with satisfactory evidence used. Report shows thorough knowledge or understanding of the required concepts and knowledge. Thorough application and analysis of internal and external factors to chosen organisation, with clear evidence used. Report shows highly developed understanding of the required concepts and knowledge. Highly developed application and analysis of internal and external factors to chosen organisation, with well- substantiated evidence used. Report shows a sophisticated understanding of the required concepts and knowledge. Excellent application and analysis of internal and external factors to chosen organisation, with a broad and significant evidence used. Analysis of competitive advantage 10% Report shows limited understanding of the required concepts and knowledge. Limited analysis of competitive advantage to chosen organisation, with minimal evidence used. Report shows basic knowledge and understanding of the required concepts and knowledge. Basic analysis of competitive advantage to chosen organisation, with satisfactory evidence used. Report shows thorough knowledge or understanding of the required concepts and knowledge. Thorough analysis of competitive advantage to chosen organisation, with clear evidence used. Report shows highly developed understanding of the required concepts and knowledge. Highly developed analysis of competitive advantage to chosen organisation, with well-substantiated evidence used. Report shows a sophisticated understanding of the required concepts and knowledge. Excellent analysis of competitive advantage to chosen organisation, with broad and significant evidence used. MGT302A/BIZ303_Assessment2_CaseStudyReport Page 6 of 6 Strategy formulation and choice 25% Report shows a limited understanding of the required concepts and knowledge. Strategy formulation and choice uses minimal evidence