MGT302A/BIZ303_Assessment 2 Brief_ Case Study Report Page 1 of 6 ASSESSMENT BRIEF Subject Code and Title MGT302A/BIZ303: Strategic Management Assessment Assessment 2 - Case Study Report...

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MGT302A/BIZ303_Assessment 2 Brief_ Case Study Report Page 1 of 6

ASSESSMENT BRIEF
Subject Code and Title MGT302A/BIZ303: Strategic Management
Assessment Assessment 2 - Case Study Report
Individual/Group Individual
Length 2000 words, +/- 10%
Learning Outcomes a) Describe and evaluate the objectives, aims and the primary
aspects of a strategic plan whilst taking into account the vision
and mission of the organisation.
) Discuss and evaluate the processes and forces that
influence the strategic decision-making process in relation to
usiness strategy.
c) Explain the significance of strategy as a means of identifying
and realising opportunities for growth.
d) Analyse the managerial, planning and procedural tasks
associated with implementing and executing organisational
strategies and identify the key risks associated with this
process.
e) Prepare and justify a strategic plan.
f) Demonstrate an ability to think strategically about an
organisation, its position in the marketplace and how it can
gain a sustainable competitive advantage.
Submission Due by 11:55pm AEST/AEDT Sunday of module 5 (week
9)
For Intensive (6week) class: by 11:55pm AEST/AEDT
Sunday of Module 5 (Week 5)
Weighting 40%
Total Marks 100 marks
Context:
You are a strategic analyst for a management consulting firm that specialises in the analysis of
Australian organisations. Your task is to write a report based on a case study of an Australian
corporation. You are to use the framework models of strategic management, in order to evaluate the
environment the organisation operates within and its mission, goals and strategic choices.
Additionally, you will provide some recommendations that both support and critique the strategic
direction the organisation has chosen to pursue.
MGT302A/BIZ303_Assessment 2 Brief_ Case Study Report Page 2 of 6
Instructions:
This assessment requires that you write a business report on one of the following organisations:
Jetstar Airways Pty Limited
Jetstar is a subsidiary of Qantas Airways Limited and is an Australian airline with a focus on national
flights. The Jetstar group is responsible for approximately 18% of the um
ella company’s revenue
and has established itself firmly as a low cost operator in the Australian market. The company faced
many challenges with the implications of the COVID-19 crisis impacting all airlines both nationally and
internationally. With COVID restrictions easing and travel set to resume to full capacity soon, there is
an urgent need for this airline to adjust its strategy to the new market. Other operators are interested
in joining this travel space and getting their strategy right for the next phase in air travel is of utmost
importance to secure their relevance on the Australian travel landscape.
This To
ens Li
ary link will get you started:
https:
my-ibisworld-com.to
ens.idm.oclc.org/au/en/industry/i4902/major-companies
Bunnings Group Limited
Bunnings is a subsidiary of Wesfarmers Limited and is an iconic Australian hardware chain store.
Bunnings contributes almost 50% of the revenue of Wesfarmers, securing them as an important link
in the group’s portfolio of companies. Bunnings went from strength-to-strength during the COVID-19
pandemic crises in Australia which established them even further in the hearts and minds of
Australians. As international markets open up and retail in general has to re-establish itself in the
market, Bunnings would need to plan their strategy carefully to maintain their prominence in this
market.
This To
ens Li
ary link will get you started:
https:
my-ibisworld-com.to
ens.idm.oclc.org/au/en/company-reports/69/segments-and-industries
Rio Tinto Limited
This Australian based Public Company secures its revenue from mineral exploration, production and
processing. With a $45.5 billion turnover and employing XXXXXXXXXXpeople, the mining giant is one of the
major companies in the industry on both the national and international landscape. A large component
of the company’s market is in export which makes them vulnerable to changes in the international
demand for their products. Their strategy includes very specific direction on their sustainability
footprint and to continuously negotiate international support for their exports.
This To
ens Li
ary link will get you started:
https:
my-ibisworld-com.to
ens.idm.oclc.org/au/en/company-reports/6287/company-details
To prepare for this assessment, the following steps are advised:
➢ Step 1 - Read the subject materials for modules 1 to 4 (weeks 1 to 8).
https:
my-ibisworld-com.to
ens.idm.oclc.org/au/en/industry/i4902/major-companies
https:
my-ibisworld-com.to
ens.idm.oclc.org/au/en/company-reports/69/segments-and-industries
https:
my-ibisworld-com.to
ens.idm.oclc.org/au/en/company-reports/6287/company-details

MGT302A/BIZ303_Assessment 2 Brief_ Case Study Report Page 3 of 6
➢ Step 2 - Decide which ONE of the three organisations you will choose as the case study for
your report by reading the relevant parts of their websites, annual reports and other media
sources.
➢ Step 3 - Undertake additional research on the organisation and its industry as well as source-
elevant academic journal articles that will help you in writing your report.
A suggested structure for your report is as follows:
Executive Summary (150 words)

Table of contents (not included in word count)

1. Introduction (100 words)
2. Evaluating the organisation’s environment (550 words)
a. External - use Porter’s five forces and the most relevant 2 elements of PESTEL, (not
equired to use each one).
. Internal - use core competencies and Porter’s value chain analysis.
3. Analysis of competitive advantage (200 words)
a. Discuss competitive rivalry
4. Strategy formulation and choice (550 words)
a. Vision
. Goals
c. Initiatives – cost leadership vs differentiation
5. Recommendations and conclusions (450 words – write this section in ‘first’ person)
a. With rationale for support of strategy
. With rationale for critique of strategy

Reference List (not included in word count)

Appendices (not included in word count)
Please note the following additional information:
➢ You should adhere to the co
ect use of academic writing, presentation and grammar. You
should write the report in the third person apart from the recommendations section which
you should write in the first person.
➢ Executive summary, table of contents, referencing, tables and diagrams do form part of the
word-count.
➢ You are advised to include a minimum of 7 academic references which should be prescribed
textbooks or journals. These sources should be either from the prescribed sources lists in the
study modules or available through the To
ens online li
ary and should be accessible by your
lecturer. Unless the lecturer has access, no sources from other university li
aries should be
used. Appropriate websites may be used in addition to these. All sources should be accessible
y the lecturer.
➢ It is important to adopt the appropriate use of the latest APA edition style when citing and
eferencing research. Please comply with all academic standards of legibility and referencing.
MGT302A/BIZ303_Assessment 2 Brief_ Case Study Report Page 4 of 6
Submission Instructions:
Submit your report via the Assessment link in the main navigation menu in MGT302A/BIZ303 Strategic
Management. The learning facilitator will provide feedback via the Grade Centre in the LMS portal.
Feedback can be viewed in My Grades.
MGT302A/BIZ303_Assessment2_CaseStudyReport Page 5 of 6

Learning Ru
ic: Assessment 2 – Case Study Report
Assessment
Attributes
Fail (Unacceptable)
0-49%
Pass
(Functional)
50-64%
Credit
(Proficient)
65-74%
Distinction
(Advanced)
75 -84%
High Distinction
(Exceptional)
85-100%

Executive summary,
contents and
introduction

10%
Provides poor context and
do not link to the
assessment in a clear and
coherent way. May be
missing entirely.
Provides satisfactory
context but link to the
assessment in only a
partially clear and coherent
way.
Provides reasonable context
and link to the assessment in
a fairly clear and coherent
way.
Provides good context and
link to the assessment in a
clear and coherent way.
Provides excellent context
and link to the assessment
in an extremely clear and
coherent way.

Evaluating the
organisations
environment








25%

Report shows limited
understanding of the
equired concepts and
knowledge.
Limited application and
analysis of internal and
external factors to chosen
organisation, with
minimal evidence used.
Report shows basic
knowledge and
understanding of the
equired concepts and
knowledge.
Some application and
analysis of internal and
external factors to chosen
organisation, with
satisfactory evidence used.
Report shows thorough
knowledge or understanding
of the required concepts and
knowledge.
Thorough application and
analysis of internal and
external factors to chosen
organisation, with clear
evidence used.
Report shows highly
developed understanding of
the required concepts and
knowledge.
Highly developed
application and analysis of
internal and external
factors to chosen
organisation, with well-
substantiated evidence
used.
Report shows a
sophisticated
understanding of the
equired concepts and
knowledge.
Excellent application and
analysis of internal and
external factors to chosen
organisation, with a
oad
and significant evidence
used.

Analysis of competitive
advantage






10%

Report shows limited
understanding of the
equired concepts and
knowledge.
Limited analysis of
competitive advantage to
chosen organisation, with
minimal evidence used.
Report shows basic
knowledge and
understanding of the
equired concepts and
knowledge.
Basic analysis of
competitive advantage to
chosen organisation, with
satisfactory evidence used.
Report shows thorough
knowledge or understanding
of the required concepts and
knowledge.
Thorough analysis of
competitive advantage to
chosen organisation, with
clear evidence used.
Report shows highly
developed understanding of
the required concepts and
knowledge.
Highly developed analysis
of competitive advantage to
chosen organisation, with
well-substantiated evidence
used.
Report shows a
sophisticated
understanding of the
equired concepts and
knowledge.
Excellent analysis of
competitive advantage to
chosen organisation, with
oad and significant
evidence used.
MGT302A/BIZ303_Assessment2_CaseStudyReport Page 6 of 6


Strategy formulation
and choice









25%
Report shows a limited
understanding of the
equired concepts and
knowledge.
Strategy formulation and
choice uses minimal
evidence
Answered 1 days AfterApr 16, 2022

Solution

Parul answered on Apr 18 2022
10 Votes
Jetstar airline
Jetstar airline
Assignment
Executive Summary
By the virtue of this assignment, I have performed extensive analysis on Jetstar Airlines, which is leading the Australian market for low-cost airline services. Jetstar Airways Private Limited popularly known as Jetstar for its economical offerings in Australian Airline organisation. Completely owned subsidiary Qantas, it was founded in 2003 and headquartered in Melbourne (Australia | Jetstar. Jetstar.com., 2017). Jetstar is fundamentally part of Qantas group and
anded as minimum frills as well as low-cost domestic airline (Allen, R., & Helms, M., 2006).
Background about the Company - Jetsta
Jetstar is one of the pioneer airline companies that offers opportunity to the customers to select their booking of seats. Essentially, it is part of business strategy of providing Qantas Airways for premium full-services market on one hand while utilising Jetstar for low-cost market. Overall, Jetstar airways amounts to more than 9% of passengers’ flight that are travelling in and out of Australia. Jetstar operates exclusively on domestic networks along with offering regional as well as international services from its fundamental base at Melbourne Airport (Australia | Jetstar. Jetstar.com., 2017). It leverages a blend of fleet with the Boeing 787 Dreamliner as well as Ai
us A320. Mr. Gareth Evans is the cu
ent CEO of Jetstar Airlines and targets middle class as well as upper middle class customer segments whom looking for economical options for the commutation. Mission of Jetstar Airline is to provide economical and low fare services to its customers such that they can cover more places with minimum expenses. It can ca
y more than 250 million passengers (Australia | Jetstar. Jetstar.com., 2017).
Application of Porter's Five Forces Model
Five-force model given by Michael Porter is one of the most well-known frameworks to comprehend the external environment in which the organisation is operating (Ghemawat, P., Cassiman, B., Collis, D., & Rivkin, J., 2016). Essentially, it deals with analysing the impact of different external forces like rivalry, threat of substitution, threat of new entrant, power of buyer and supplier with reference to Jetstar at centre (Porter, M., 1980).
Source - Competitive strategy by Porter, M. (1980).
Threat of New Entrant
The first force that we need to focus on Porter Five Force Model is threat of new entrants. For any new companies to enter in Airline industry they require high fixed capital for operations and establishing strong
and in the market. This makes it difficult for any company to jump into the market. Furthermore, for any company to functional in a specific geography they require to comply with government regulations and policies. Therefore, this force of new entrant is moderate with reference to all the existing players in the market.
Bargaining Power of Supplie
The second force in Porter's Five Force framework comprehends the bargaining power of suppliers. There is considerable dependencies on the suppliers since they have potential to affect the productivity of the company. Products utilised by Airline industry are very niche and here are handful number of suppliers in the market. Therefore, there is high bargaining power of supplier. There are handful of good manufactures like Ai
us and Boeing. The inputs in the industry are extremely standardized and the only difference is with amenities. Hence, airline organisations can’t rapidly switch the suppliers. Normally the firms have long-term contract with the suppliers. Therefore, this force is pretty standard and less threat for the airline industry (Porter, M., 1980).
Threat from Substitutes available in the Market
Third force that needs to be taken in consideration is the threat from the substitutes that are available in the market. Especially in airline trains, car and bus can substitute industry that offers the platform to commute from place to another. Yet, even if people substitute there need to travel with the possibility of different vehicles it might offer them convenience of time. Hence, threat of substitutes is moderate. Overall threat of substitutes is relatively low in the Airline industry....
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