Chapter 3 - CTE Senses

Part A

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  Provide a brand that uses sensory marketing
  


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  Provide the rationale for your opinions (evidence with active links and images)
  




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  Utilize terminology from the chapter (e.g., sound symbolis
  




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  Make sure what you write (do not rely predominately on your oral presentation) on the discussion is sufficient to defend (and be persuasive) your position on the topic.
  

Part B

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  Provide the name of a brand that you use that uses sensory marketing
  


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  Explain how their message is influential in your perceptions of the brand
  

Chapter 4 - CTE Learning

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  Provide one unique and interesting example (different from your peers) of how a brand encourages learning (about the brand or the need for the brand) from you the potential customer. {No tesla}
  


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  Please provide a link (remember to press return before you post to make it a hyperlink) to show us the ad or the video.
  

Chapter 5 - CTE Needs

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  Give an example when you had a need for affiliation, power, or uniqueness and what product helped you satisfy this need and how?
  


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  Provide an example ad of the brand that affected you.
  


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  Remember to define your concepts before showing us how this ad fits the concept.
  


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  Make sure your ad or link is active.