Chapter 3 - CTE Senses Part A Provide a brand that uses sensory marketing Provide the rationale for your opinions (evidence with active links and images) Utilize terminology from the chapter (e.g.,...

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Chapter 3 - CTE Senses



Part A




  • Provide a brand that uses sensory marketing


  • Provide the rationale for your opinions (evidence with active links and images)



    • Utilize terminology from the chapter (e.g., sound symbolis



  • Make sure what you write (do not rely predominately on your oral presentation) on the discussion is sufficient to defend (and be persuasive) your position on the topic.



Part B




  • Provide the name of a brand that you use that uses sensory marketing


  • Explain how their message is influential in your perceptions of the brand



Chapter 4 - CTE Learning




  • Provide one unique and interesting example (different from your peers) of how a brand encourages learning (about the brand or the need for the brand) from you the potential customer. {No tesla}


  • Please provide a link (remember to press return before you post to make it a hyperlink) to show us the ad or the video.



Chapter 5 - CTE Needs




  • Give an example when you had a need for affiliation, power, or uniqueness and what product helped you satisfy this need and how?


  • Provide an example ad of the brand that affected you.


  • Remember to define your concepts before showing us how this ad fits the concept.


  • Make sure your ad or link is active.













Answered Same DaySep 22, 2022

Answer To: Chapter 3 - CTE Senses Part A Provide a brand that uses sensory marketing Provide the rationale for...

Tanmoy answered on Sep 23 2022
24 Votes
CTE        4
CTE
Table of Contents
CTE Senses    3
Part A    3
Part B    3
Chapter 4 – CTE Learning    4
Chapte
r 5 – CTE Needs    4
References    5
CTE Senses
Part A
    Sensory marketing is also called sensory advertisement which helps in appealing the five senses of the audiences. It is the most effective form of marketing for capturing the audiences and make the
and an unforgettable one (Barloso, 2022). It is Dunkin Donuts which uses sensory form of marketing for making the customers think only of donuts. Also, by adding a coffee to the donut they want to instill the
and in the minds of the customers (Marinkovic, 2020).
    Hence, Dunkin Donuts emphasizes heavily on the advertisement, design of the stores and the packaging of the
and for attracting the customers.
Part B
    Sensory marketing is used for having an...
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