CRG Auto website for more info CRG Auto – A Targeted Automotive Advertising Agency – Division of Creative Resources Group 3 recommendations: · Break into financial services industry · Expand footprint...

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check file. every answer should be related to CRG Auto and the recommendations I mention in the beginning


CRG Auto website for more info CRG Auto – A Targeted Automotive Advertising Agency – Division of Creative Resources Group 3 recommendations:  · Break into financial services industry · Expand footprint in healthcare industry (they already advertise for healthcare) (specify which area of healthcare!!) · Break into grocery/retail industry 1. Operations Overview This is a summary of the key points of your CRG Auto operations plan needed to implement a successful marketing plan…plus support the implementation of any supplemental operations improvement recommendations you might choose to make (e.g., facilities reconfiguration; process improvement recommendations; staffing/workforce; training; etc.). The overview cannot be written until after you have completed the other sections of the operations plan. In a short paragraph or two, explain what is key to the operations plan and how it will execute the marketing plan, as well as support any supplemental operations improvement recommendations your group/team might make. Highlight recommended changes or additions to the current way of doing business, as appropriate. 2. Operational Implementation of the Marketing Plan: The main body of your operations plan will address ALL of the clearly identified operational tactics needed to achieve the strategies/recommendations suggested in the marketing plan, plus any recommended supplemental areas of operations improvement. Keep in mind which clients/customers your tactics are supporting. Strategies can differ by the scope and priority of the client/customer. Keep in mind that all operations activity should reflect the context of the initial, overarching Project Statement given to you at the beginning of your GB 320 course experience (make sure you revisit it, along with ALL of the other company background information provided and previously referenced on the preceding page). Supporting Implementation Related Work Process(es) – NOTE: See also following Item #4 (“Product/Service Development; Sales/Service Delivery”): You should create a process flow diagram outlining the operational implementation of (i.e., the step-by-step process of implementing) each key marketing campaign (refer to your Campaign Details Forms) AND any supplemental operations improvement tactics (i.e., any additional operational improvements above & beyond those related to the implementation of your marketing plan) that you identify. 3. Operations Key Performance Indicators (KPIs): You should also identify Operations KPIs – the key performance measures of success (i.e., how you will know that your recommendations are working). All charts and diagrams should be featured in the appendix; BUT you must talk about them in the body of your paper. Examples of KPIs are: customer satisfaction; customer retention; on-time delivery; post-buy analysis (see the CRG Auto “As-Is” Business Model); etc. Also keep in mind that sales/service design begins with a business strategy and a sales/service strategy. You will have defined your business strategy in the marketing section. It should clearly articulate who the clients/customers are, the benefits they will be receiving, and the related products/services that CRG Auto will provide. Review results from Assignment 2 (Parts A and B) to identify key purchasing decision factors for the end-consumer/client. Revisit Assignment #1, as well. The operations plan should outline how CRG Auto will achieve results conducive to maximizing client/customer satisfaction at an affordable cost. Some key questions to consider are: · What degree of client/customer contact, pre- and post-sale, is necessary? · How will operations contribute to enhancing the client/customer experience? · How will operations take the lead in grooming lifelong clients/customers (think renewal/ retention process)? · How will the current selling strategy and/or processes change, if at all? · How does OPS contribute to the key factors of reliability, responsiveness, and effectiveness?
Answered Same DayNov 28, 2021

Answer To: CRG Auto website for more info CRG Auto – A Targeted Automotive Advertising Agency – Division of...

Nishtha answered on Nov 28 2021
114 Votes
1. Operations Overview
Make sure it has at least six of the following elements: Set substantial, measurable, and clearly related objectives—avoid setting goals that do not compleme
nt your plan. Create measurable goals that support important objectives—ensure that staff and management may have a direct impact on success. Set precise timetables and accountability—define who is responsible for each objective and goal, as well as the deadline. Know the projected financial impact—Project expected changes in revenue or expenses connected to each goal, as well as their financial impact. Identify measures that would be performed if actual outcomes began to deviate significantly for targets with large potential financial consequences. The automotive industry's maturity has aided in the development of brands and strong customer loyalty. The automobile industry is capital-intensive, and contemporary capital investments have attempted to focus on automated processes and productivity improvements, such as factory and equipment retooling to fit tighter rules and changing client demand. The car-buying process has altered substantially for the end-user. With the Internet's accessibility and the ability to buy for a vehicle online, car salespeople have become less relevant, especially among CRG's target demographic. Consumers that value efficiency are focused on finding the appropriate car at the right price. Customers nowadays look for a car first, then a dealership. This transition has given the consumer the upper hand, since they now have access to the same "inside" information as salesmen, such as invoice price, reliability, and consumer ratings, which auto salespeople previously had access to. Dealerships have found it more difficult to sell cars at their ideal pricing, leaving them trying...
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