A1 Select a publicly-traded company (or a company you have access to market share and sales data) in an industry you are interested in. Research · Review 10-K · Identify the industry (i.e.,...

Marketing Management Analysis
5
Marketing Management Analysis
Table of Contents
Research Background    3
Part 1: Situational Analysis    3
Part 2: Strategy    5
References List    6
Research Background
    Publicly traded companies are those whose ownership is distributed via shares of stocks that are intended to be freely traded in the markets (Mahoney, 2021). Apple is one of the largest publicly traded organisations in the USA which operates in the retail Information and technology industry (IT). Specifically, it designs consumer electronics products such as computers, mobile and hardwares. According to 10K, the company's fourth-quarter revenue in 2021 was 83.4 billion USD which was 29% higher in comparison to the previous year (Apple, 2021). The price of their shares also has gone up in the market.
    Apple Inc tends to operate primarily in SIC code 7372 for its pre-packaged software and NAICS code is 511210 used for software publishers (Siccode, 2021). The company is a well-known brand in the USA and the global electronics market for its quality software products. In December 2021, the market share of Apple was 54.45% which increased from 50.85% in 2019 (Statista Research Department, 2022).
Part 1: Situational Analysis
Porter’s Five Forces Analysis
Bargaining Power of customers: The presence of several companies in the IT industry of the USA makes consumers' switching costs low.
Bargaining power of Suppliers: The suppliers have a weak force in the market.
Competition Rivalry: The presence of large competitors in the market makes competition high.
Threats of New Entrants: The threat is low as it required much investment to enter the industry.
Threats of substitutes: There is no substitute for apple products which makes this force weak.
Environment Scan (PESTLE analysis)
    The political environment of the USA has been considered to be more or less unstable in recent years. It is because the political stability index of the USA was 0.13 in 2019 which reduced to -0.02 in 2020 (Theglobaleconomy, 2022). This signifies that the political environment is unstable in the country which...