Choose a multinational or global automobile company such as Honda, Toyota, Kia, Hyundai, For or Volkswagen n etc. Describe some examples of international marketing practices of the chosen company in relation to each elements of the marketing mix (product, pricing, promotion and distribution). Identify and analyse international marketing strategies that are standardized and those that are localized. You can relate your examples to the Malaysian market or in some other countries. Discuss the mode of entry used by the company to penetrate the international market.
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