5BU010 Assignment 1 Brief XXXXXXXXXX � Faculty of Social Sciences – Assignment 1 Brief for Students – 2020 / 2021 Module code and title 5BU010 Business Intelligence, Information Systems and Digital...

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CHOOSING company is MARKS NAD SPENCER




ASSIGNMENT 1) FOR 5BU010 ( REPORT 1800 words)
1 INTRODUCTION : 200 WORDS
2 ANALYSIS AND EVALUATION OF BUSINESS INTLLIGENCE( 1000 words)
3 RECOMMENDATIONS (400 words)
4 CONCLUSION (200 words)
REFRENCES 9 12



5BU010 Assignment 1 Brief 2020-21 - 20-06-20 � Faculty of Social Sciences – Assignment 1 Brief for Students – 2020 / 2021 Module code and title 5BU010 Business Intelligence, Information Systems and Digital Capability Module leader Tim Hipkiss Diet First attempt Assessment type Report (Individual) Submission date See Canvas Assessment Submission Link Submission method Electronic submission via Canvas Assessment limits Not exceeding 1,800 words, excluding appendices and references. Assessment weighting 40% 1 | P a g e Authorised: Authorised: FoSS version 1 - Approved by: FAEC November 8th 2016. Ref: 2 Module Assessment Briefing Form Assessment brief (if appropriate, please refer to module assessment briefing document) Case Study Choice: Students should focus their Assessment on the specific Case Study Organisation as shown below:- UK Full Time / Part Time and Online Students: “The UK Retail Industry”. UoW CMDA Students: “Your Employer Organisation” or an Organisation of your Choice. SERCO CMDA Students: “SERCO”. Overseas TNE Students: “The Asian Retail Industry”. Assessment Brief: As an individual student you are required to produce a report entitled: - “A Critical Analysis and Evaluation of the Impact of Business Intelligence within the Case Study Organisation” The report should research the use and impact of Business Intelligence within the Case Study Organisation. The findings should be analysed and evaluated and then recommendations made for organisational development, service/organisational improvement and opportunities for innovation and growth within the Case Study Organisation in relation to Business Intelligence. Report Structure: 1: Introduction 2: Analysis and evaluation of Business Intelligence within the Case Study Organisation. 3: Recommendations for organisational development, service/organisational improvements and opportunities for innovation and growth in the Case Study Organisation in relation to Business Intelligence. 4: Conclusion The Report should be professionally written and produced and be 1800 words in length. Your report should be guided by relevant theories and concepts and it is important to include academic research to underpin your analysis and critical findings where applicable. Initially refer to appropriate books/ journals from the module guide recommended reading list. Supporting text books, academic papers and case studies should be included and referenced correctly using Harvard referencing. Assessment Criteria (The actual assessment components for this assignment) Criteria 2 | P a g e Authorised: Authorised: FoSS version 1 - Approved by: FAEC November 8th 2016. Ref: 2 Module Assessment Briefing Form Additional information for students The University’s Learning Information Services have produced a series of guides covering a range of topics to support your studies, and develop your academic skills including a guide to academic referencing http://www.wlv.ac.uk/lib/skills_for_learning/study_guides.aspx Your module guide and course handbook contain additional and important information regarding; • Analysis and evaluation of Business Intelligence within the Case Study Organisation • Recommendations for organisational development, service/organisational improvements and opportunities for innovation and growth within the Case Study Organisation in relation to Business Intelligence. • Use of English grammar, punctuation, spelling, attention to detail, structuring and presentation of material. • Appropriateness and use of relevant and current literature and thoroughness of referencing and use of Harvard referencing system. Pass mark Undergraduate 40% Performance descriptors in use; • University of Wolverhampton Return of assessments Four working weeks This assessment is testing Module Learning outcomes Tick if tested here LO1 Analyse the application of business intelligence and the impact on organisations. √ LO2 Assess contemporary issues and challenges on the management of information systems. LO3 Analyse the role of digital capability in enterprise. CMDA E1 E1.1: Critically evaluate the impact of innovation and digital technologies on organisations. E1.2: Evaluate the use of these for organisational development. E1.3: Review the use of innovation and digital technologies in own organisation and make recommendations and improvement √ CMDA E3 E3.1: Demonstrate the use of qualitative and quantitative analysis of information to identify service/organisational improvements and opportunities for innovation and growth. √ 3 | P a g e Authorised: Authorised: FoSS version 1 - Approved by: FAEC November 8th 2016. Ref: 2 Module Assessment Briefing Form http://www.wlv.ac.uk/lib/skills_for_learning/study_guides.aspx • The required referencing style for your assignment.* Whilst many modules require referencing in accordance with the Harvard Referencing convention, some modules – for example those within the School of Law – require Oxford Referencing. Please familiarise yourself with the requirements of your module. • Submission of your work • Marking, feedback and moderation in accordance with the University of Wolverhampton Assessment Handbook • Extensions on submission dates * • Additional support * • Academic conduct with regards to cheating, collusion or plagiarism * • Links to appropriate sources of relevant information * * Further information regarding these and other policies can be accessed through your student portal on wlv.ac.uk. Always keep a copy of your work and a file of working papers The requirement to keep a file of working papers is important. There may be circumstances where it is difficult to arrive at a mark for your work. If this is the case, you may be asked to submit your file and possibly meet with your tutor to answer questions on your submission. When you submit your work you will be required to sign an important declaration confirming that: • The submission is your own work • Any material you have used has been acknowledged and appropriately referenced • You have not allowed another student to have access to your work • The work has not been submitted previously. The following information is important when: • Preparing for your assignment • Checking your work before you submit it • Interpreting feedback on your work after marking. Module Learning Outcomes Module Learning Outcomes are specific to this module, and are set when the module was validated. Assessment Criteria The module Learning Outcomes tested by this assignment, and precise criteria against which your work will be marked are outlined in your assessment brief. Performance Descriptors Performance descriptors indicate how marks will be arrived at against each of the assessment criteria. The descriptors indicate the likely characteristics of work that is marked within the percentage bands indicated. To help you further: • Re-sit opportunities are available for students who are unable to take the first sit opportunity, or who need to re take any component. • Refer to the VLE topic for contact details of your module leader / tutor, tutorial inputs, recommended reading and other sources, etc. Resit details will also appear on the VLE module topic. • The University’s Learning Information Services offer support and guidance to help you with your studies and develop your academic skills http://www.wlv.ac.uk/lib/skills_for_learning/study_guides.aspx 4 | P a g e Authorised: Authorised: FoSS version 1 - Approved by: FAEC November 8th 2016. Ref: 2 Module Assessment Briefing Form http://www.wlv.ac.uk/lib/skills_for_learning/study_guides.aspx � FoSS Generic Assessment Performance Descriptors Based on – University Performance Descriptors (updated September 2015) Note that these are generic descriptors that apply mainly, though not exclusively, to written academic work. The relevant performance descriptors for the appropriate level (as below) should appear in the module guide. Any further module-specific assessment criteria, such as number of words, should be clearly stated in the assignment brief. The pass rate at levels 3 -6 = 40% Level 5 90-100 % Exceptionally detailed and original response to the assignment, with critical use of independently sourced contextual material. 
 Outstanding demonstration of linked understanding of relevant theory, concepts and models. Extremely well structured with high level of analysis. No obvious errors in referencing or grammar or syntax as appropriate. 80-89% Very full, independent response to the assignment with totally relevant material which is well beyond any module input, demonstrating independent study. Excellent understanding and application of relevant theory, concepts and models. Very clear logical structure. Very few errors in referencing or grammar or syntax as appropriate. 70-79% Full response to the assignment with all content relevant and focused. Very good understanding of relevant theory, concepts and models. Application of appropriate theory to examples/practice, demonstrating a rigorous approach to a variety of ideas, contexts and frameworks. Few errors in referencing or grammar or syntax as appropriate. 5 | P a g e Authorised: Authorised: FoSS version 1 - Approved by: FAEC November 8th 2016. Ref: 2 Module Assessment Briefing Form 60-69% Answers most if not all detailed aspects of the question. Content mainly relevant and accurate. Good knowledge and understanding of relevant theory and concepts and application of theoretical models. Evidence of a developing appreciation of contextual issues. Some small repeated errors in referencing or grammar or syntax as appropriate 50-59% Main issues addressed and solid attempt to answer question. Some relevant content applied. Sound knowledge and understanding of relevant theory and concepts and identification of main issues Some repeated errors in referencing or grammar or syntax as appropriate. 40-49% 40% Pass mark Satisfactory attempt to address question/issues with some content relevant to assignment topic. Demonstration that the learning outcomes have been met. Material engages with relevant module materials, but largely repeats taught input and lacks development or
Answered Same DayOct 21, 2021

Answer To: 5BU010 Assignment 1 Brief XXXXXXXXXX � Faculty of Social Sciences – Assignment 1 Brief for Students...

Abhishek answered on Oct 30 2021
144 Votes
5BU010 BUSINESS INTELLIGENCE, INFORMATION SYSTEMS AND DIGITAL CAPABILITY
“A CRITICAL ANALYSIS AND EVALUATION OF THE IMPACT OF BUSINESS INTELLIGENCE WITHIN THE CASE STUDY ORGANISATION: MARKS AND SPENCERS
Table of Contents
1: Introduction    3
2: Analysis and Evaluation of Business Intelligence of Marks and Spencer    3
3: Recommendation for Service or Organisational Improvements, Organisational Development and Opportunities for Innovation as well
as Growth in M&S with respect to Business Intelligence    5
4: Conclusion    6
References    8
1: Introduction
Business intelligence refers to the technological process for data analysis about the formation of a business. It helps in making business analysis, undermining the detail of dealing and transactions associated with business, finding value propositions by analysing big data (Popovic, Puklavec & Oliveira, 2019). Marks and Spencer (M&S) is a renowned retailer, based in London, England and specialises in selling clothes, food products and home products since 1884, has been subjected to the analysis of this paper. Business intelligence is the implication of software, with which the power of data associated with business excellence can be harnessed and adequate measures can be taken in developing the organisational strategies.
Marks and Spencer, as it deals with a variety of products, follow business intelligence to ensure increased productivity, improvement in the revenues and enhancement of growth in their business. The adoption of business intelligence, on a whole, helps in analysing data, solving company-specific issues by making a proper evaluation of situation and dealing, enhancing communication skills, developing and increasing company specific knowledge, advancing the vision and mission of the company and enabling business procurements (Laudon & Laudon, 2018). Hence, the paper depicts the business excellence of M&S by making proper execution of business intelligence and the competitive benefit it received with help of this business implication.
2: Analysis and Evaluation of Business Intelligence of Marks and Spencer
As a means for product personalisation and recommendation of it, M&S uses marketing intelligence software. Several companies such as Amazon use this strategy to enhance their product diversification and to create product personalisation. Companies such as ASDA, TESCO also use this software, so that the product improvisation and renovation in the operation of the company might be traced and enhanced as well.
Business Intelligence, that is, BI, has not only helped product personalisation but also helped in making accurate business decisions with an evaluation of business logistics in an in-depth manner (Larson & Chang, 2016). M&S has enabled BI software to make a detailed analysis of the massive supply chain system so that the company can run smoothly with multiple operations offered by it. With help of BI, the wholesale retailer, M&S has conducted market responses regarding the organisational approaches and operations by reporting.
With online analytical processing, the organisational product promotion proves, market targets, target audience selection, scope in market, the reaction of people have been evaluated. With help of analytics, management of business performance, text mining, benchmarking and predictive & prescriptive analysis, BI helps in identifying risks and challenges associated with the company and helps in taking solutions with the adoption of certain strategies (Xu, Wang & Haghighi, 2017). M&S has efficiently adopted this technological implication as means of their advancement. In terms of providing products with an optimum level to the target audience, M&S confronts challenges. Hence, big data analysis by the management of this company has brought significance to the prospect of the company (Trieu, 2017).
This helped in enlarging brand awareness of the company and helped in attaining competitive benefits. Furthermore, the organisation faced obstacles in expanding over the countries and other dimensions as it confronted environmental challenges. Analysing the business trend, the tendency of people and their impact on the environment has helped the company develop strategies to get suited to the demand of the situation and be indulged in the target location (Toms & Zhang, 2016). It further helps in understanding the time bond, legal accuracy and demand of the situation to undermine technology for the requirement.
The organisation...
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