Will put in body.
Cialdini’s 6 Principles of Persuasion “Cialdini is so highly respected in the field that he was a part of a “dream team” of behavioral scientists who helped create persuasive approaches for President Barack Obama’s 2012 presidential reelection campaign.” (Rogers, 2015, p. 3) Note that while addressing his six principles, he advocates being genuine and believing what you say and do or others will not be persuaded if you are not also. 1) Reciprocation: Persuade through doing something for others as they will want to repay in kind. Seek opportunities to genuinely help others. 2) Scarcity: If something is rare or if your solution solves a problem that is difficult to solve but is needed it is more persuasive. Referred to as psychological reactance, this theory states that people will perceive something as more desirable if they will actually lose an opportunity or resource. 3) Consistency: We tend to trust those who have a consistent message, but the message needs to be sincere. 4) Liking: The persuader should seek those things he/she has in common, be accessible, open, and receptive to those he/she is trying to persuade. People who are likeable are more likely to persuade someone to adopt an attitude, idea, or take a particular action. 5) Authority: People tend to respect experts or authority figures. If the spokesperson has a license, certification, title (i.e., scientist, instructor, technician, doctor, etc.) and the audience the spokesperson is trying to persuade is cognizant of this fact, it lends more authority to the message and the message may be more likely to persuade them. 6) Social Proof: Social Proof: Peer pressure influences others. If everyone else is adopting a viewpoint, an idea, a trend, you will be more inclined to do so as well. Thus, getting testimonials or endorsements (current or historical), etc. may persuade others. Reference Rodgers, Mark. (2015). Chapter 2: “Decision making—the surprising reasons people say yes and no". Persuasion equation: The subtle science of getting your way. [Books24x7 version] Available from http://common.books24x7.