class: Marketing 310: Retail Management Week 4 Assignment - Retailer Relationships, Consumers, and Innovation Imagine that you are a new marketing strategist for a retail business and wish to examine...

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class: Marketing 310: Retail Management

Week 4 Assignment - Retailer Relationships, Consumers, and Innovation


Imagine that you are a new marketing strategist for a retail business and wish to examine the practices of existing retailers for a frame of reference. Go toThe World’s Largest U.S. Retail Chains( https://www.thebalancesmb.com/worlds-largest-us-retail-chains-2892856) and select from the list a retailer in which you are interested.


Write a 6–8 page paper in which you:



  1. Determine which of the retailers from the website is currently the most successful at strategic planning and building relationships. Support your position with one example of such success.

  2. For the retailer you selected, recommend three actions that would enhance relationships with its customers.

  3. Analyze and discuss the characteristics of ownership of the selected retailer and justify your logic.

  4. Analyze and discuss the nontraditional forms of retailing of the selected retailer. Suggest two actions that the retailer can implement to take advantage of the consumer trends in retailing.

  5. Describe the target consumer for this retailer and the buying process this consumer uses specific to this retailer.

  6. Use at least three quality academic resources in this assignmentNote:Wikipedia and other websites do not qualify as academic resources.






Upload Assignment: Week 4 Assignment - Retailer Relationships,... Skip To Content Open Quick Links Quick Links Page Landmarks Content Outline Keyboard Shortcuts Logout Global Menu Naomie ThamukActivity Updates82 Home Help Access Assist Assist is in your Blackboard menu. It's easy to add your institutional resources in Assist. Top Frame Tabs Home Tutoring Library Career Media Help Current Location Retail Management MKT310001VA016-1218-001 Week 4 Upload Assignment: Week 4 Assignment - Retailer Relationships, Consumers, and Innovation Menu Management Options Course Menu: Retail Management (MKT310001VA016-1218-001) Getting Started Course Info My Professor Announcements Gradebook Strayer Writing Standards eBook Your Course Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Help/Resources Media Gallery Course Tool Help Email Upload Assignment: Week 4 Assignment - Retailer Relationships, Consumers, and Innovation Content 1.   Assignment Information Due Date Monday, November 1, 2021 9:00 AM Points Possible 215 Week 4 Assignment - Retailer Relationships, Consumers, and Innovation Imagine that you are a new marketing strategist for a retail business and wish to examine the practices of existing retailers for a frame of reference. Go to The World’s Largest U.S. Retail Chains and select from the list a retailer in which you are interested. Write a 6–8 page paper in which you: Determine which of the retailers from the website is currently the most successful at strategic planning and building relationships. Support your position with one example of such success. For the retailer you selected, recommend three actions that would enhance relationships with its customers. Analyze and discuss the characteristics of ownership of the selected retailer and justify your logic. Analyze and discuss the nontraditional forms of retailing of the selected retailer. Suggest two actions that the retailer can implement to take advantage of the consumer trends in retailing. Describe the target consumer for this retailer and the buying process this consumer uses specific to this retailer. Use at least three quality academic resources in this assignment. Note: Wikipedia and other websites do not qualify as academic resources. This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions. The specific course learning outcome associated with this assignment is: Recommend ways a retailer can enhance customer relationships and take advantage of consumer trends in nontraditional forms of retailing. By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssign™ services in accordance with the Blackboard Privacy Policy; (2) that your institution may use your paper in accordance with your institution's policies; and (3) that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates. Institution Release Statement 2.   Assignment Submission Text Submission Write Submission To paste text from a Word document: Copy text while in Word, click in the text box below, and then hold Ctrl and press V (Paste). Paragraph Arial 14px To open the popup, press Shift+Enter To open the popup, press Shift+Enter To open the popup, press Shift+Enter To open the popup, press Shift+Enter To open the popup, press Shift+Enter p
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Answered 3 days AfterOct 25, 2021

Answer To: class: Marketing 310: Retail Management Week 4 Assignment - Retailer Relationships, Consumers, and...

Rudrakshi answered on Oct 29 2021
121 Votes
Running Head: WEEK 4 ASSIGNMENT                            1
WEEK 4 ASSIGNMENT                                    10
WEEK 4 ASSIGNMENT - RETAILER RELATIONSHIPS, CONSUMERS, AND INNOVATION
Table of Contents
Introduction    3
1. Retail Organization Successful in Strategic Planning and Building Relationships    3
2. Recommend Three Actions Enhancing Relationships with Consumers    4
Communicating:    4
Exceed Expectations:    5
Ask for Feedback:    5
3. Characteristics of Ownership (Family Business) of Walmart with Justification    5
4. Non-Traditional Forms of Retailing    6
5. Target Consumer for Walmart and the Buying Process    7
Conclusion    8
References    9
Introduction
Retailer primarily is stated as the intermediaries who are involved in bridging the gap between the moderating effects of market. Technology plays an important role in a key to strengthen the effect of relationship benefits on loyalty and retailing. Technologies are used as a differentiation tool where retailer should concentrate its investment on communication technology and information solutions so that the contribution is easily made towards the customer experience.
The social dimensions are not neglected at the point of sale in order to increase benefits. The current study will outline the strategic planning and building relationship of Walmart Company. The three actions would be recommended to enhance relationship with customers as well as the characteristics of ownership will be explained.
1. Retail Organization Successful in Strategic Planning and Building Relationships
The company Walmart is using this strategic planning in order to manage the purchasing of its raw material at the low cost and they are all the time to build a strategic relationship with its suppliers. There is a contribution of the suppliers for providing standard product and services in order to meet the demand and building relationships as well as streamlining the activities of production.
It also helps in building the trust and maintaining the relationships with customers (Pinto, Dell’Era, Verganti & Bellini, 2017). The company Walmart is using the cost leadership strategy in order to gain competitive advantage in the Marketplace. Primary competitive advantage of the Walmart to state the obvious is it offers the low prices that other retailer simply cannot match.
They are also proven as being successful in the organization by building relationship with customers. The customer loyalty of the organization is facilitates from a guiding mission of cooperation. Customer loyalty is built by the help of this cash back card. They also add some of the services to put the customers to store at center stage.
Walmart is bringing back people by finding the opportunities of customer obsession and they are not just focusing on the competition (Parker, Schoar & Sun, 2020). There are many guiding principles that are kept in mind by the organization to prepare their popular articles top. Likewise, Walmart has dedicated focus on the customers although there is especially to the bottom line of consumers.
When it comes to the cash back card, it is a prepaid debit card, which offers the cash back on purchases made by the customer. Customers can deposit the cash to the card in multiple ways that comprises of direct deposit from pay access system simultaneously the sweepstakes the earning entries with cash prizes and they can use the card and app to pay bills.
    For instance, the company in 2019 the participated in Fetch reward with the trending app and having millions of downloads. Among these features, the points are earned easily by the users and the rewards can be redeemed while involving the gift cards of Walmart.
2. Recommend Three Actions Enhancing Relationships with Consumers
The Company has the advantage to build the customer relationship. They can reach out to their customers with the help of size of company at a more personal level than big businesses. It helps in creating the strong relationship with customers and engaging customers (Mahmoud, Tehseen & Fuxman, 2020).
Communicating:
Communication is an important way to build customer relationship at any good...
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